SYSTEM AND METHOD FOR SEMANTIC BASED ADVERTISING ON SOCIAL NETWORKING PLATFORMS

• US 20110055017A1
• Filed: 08/31/2010
• Published: 03/03/2011
• Est. Priority Date: 09/01/2009
• Status: Abandoned Application

• Current Assignee: Sizmek Technologies Inc (Sizmek, Inc.)
• Original Assignee: Sizmek Technologies Inc (Sizmek, Inc.)
• Inventors: Schler, Jonathan, Koppel, Moshe, SOLOMON, Amiad
• Application Number:
  US12/873,051
• Publication Number:
  US 20110055017A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method for semantic based advertising is provided. Information related to a social network may be obtained. Analysis of collected information may be performed to produce an analysis result. An advertisement may be selected based on the analysis result. Other embodiments are described and claimed.

Claims

1. A method of semantic based advertising, the method comprising:

providing to a processor digital information generated by a user associated with a social related platform;

semantically analyzing, by said processor, said digital information to produce an analysis result;

selecting an advertisement based on said analysis result; and

providing said advertisement to said user.

2. The method of claim 1, wherein said digital information is obtained from a communication selected from the list consisting of:

posts, status updates and emails.

3. The method of claim 1, comprising determining a current activity of said user based on said analysis result.

4. The method of claim 1, wherein said providing said digital information, analyzing said digital information and selecting and providing said advertisement are performed in realtime.

5. The method of claim 1, wherein said analysis comprises at least one of text analysis, word spotting and analyzing word combinations.

6. The method of claim 1, wherein said analysis is based on a language style associated with said user.

7. The method of claim 1, comprising determining a field of interest related to said user based on said analysis and selecting said advertisement based on said field of interest.

8. The method of claim 1, comprising associating said user with a predefined category based on said analysis result and selecting said advertisement based on said category.

9. The method of claim 1, comprising determining a planned activity related to said user based on said analysis and selecting said advertisement based on said planned activity.

10. The method of claim 1, comprising determining an event related to said user based on said analysis and selecting said advertisement based on said event.

11. The method of claim 1, comprising performing semantic analysis of a web page associated with said social network and selecting said advertisement based on said semantic analysis of said web page.

12. The method of claim 1, comprising updating a user profile based on said analysis result and selecting said advertisement based on information included in said user profile.

13. The method of claim 12, comprising:

updating said user profile according to a long term related parameter;

updating a second user profile based on a realtime related parameter; and

selecting said advertisement based on information included in said user profile and said second user profile.

14. The method of claim 12, comprising relating said user profile to a second user profile associated with a second user and, based on said relating, selecting to provide said advertisement to said second user.

15. The method of claim 1, comprising:

obtaining digital information generated by a second user associated with said social network;

semantically analyzing said digital information to produce a second analysis result;

updating a social network profile based on said analysis result and said second analysis result;

selecting an advertisement based on said social network profile; and

providing said advertisement to at least one member of said social network.

16. The method of claim 15, comprising determining an activity related to said social network and selecting said advertisement based on said activity.

17. The method of claim 15, comprising determining a field of interest related to said social network and selecting said advertisement based on said field of interest.

18. The method of claim 15, comprising determining a planned activity related to said social network and selecting said advertisement based on said planned activity.

19. The method of claim 15, wherein said selecting an advertisement based on said profile is performed in realtime.

20. The method of claim 1, wherein said social related platform is selected from the list comprising:

Twitter, myspace, Facebook, LinkedIn, gmail and hotmail.