LISTING RECOMMENDATION IN A NETWORK-BASED COMMERCE SYSTEM

• US 20110055040A1
• Filed: 08/27/2010
• Published: 03/03/2011
• Est. Priority Date: 10/21/2002
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: SPEISER, LEONARD ROBERT, KALKO, CHARLES ZORAN, SANDLER, ANDREW LEIGH, QUICK, STERLING RYAN, STEWART, LORI KATHLEEN, RAIMONDI, ANNE CHANG, FOSTER, BENJAMIN DAVID
• Granted Patent: US 8,712,868 B2
• Time in Patent Office: Days
• US Class Current: 705/26.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

According to one aspect of the invention, there is provided a method to facilitate generating listing recommendations to a user of a network-based commerce system. In one embodiment, the method includes identifying a term associated with a user interaction in a network-based commerce system. The method further includes generating a recommendation query including the identified term. In addition, the method includes running the recommendation query against a plurality of listings hosted by the network-based commerce system to identify a recommendation. Moreover, the method includes presenting the recommendation to a user of the network-based commerce system.

Claims

1. A method comprising:

selecting a user to receive one or more recommended listings based on an interaction of the user with a network-based commerce system;

generating a user-specific query that corresponds to the selected user and that includes an identified term found in each of a plurality of queries submitted to the network-based commerce system, the generating of the user-specific query being performed by a processor of a machine;

identifying a listing from among a plurality of listings as a recommended listing that corresponds to the selected user, the plurality of listings being hosted by the network-based commerce system, the identifying of the listing being based on the generated user-specific query; and

providing the recommended listing to a client machine of the selected user.

2. The method of claim 1, wherein:

the interaction includes a purchase by the user of an item that corresponds to a further listing within the plurality of listings; and

the selecting of the user is based on at least one of the purchase or the further listing.

3. The method of claim 1, wherein:

the interaction includes a bid by the user on an item that corresponds to a further listing within the plurality of listings, the bid being indicative of an attempted purchase of the item by the user; and

the selecting of the user is based on at least one of the bid or the further listing.

4. The method of claim 1, wherein:

the interaction includes a presentation to the user of a further listing within the plurality of listings in response to a request to view the further listing; and

the selecting of the user is based on at least one of the request, or the further listing.

5. The method of claim 1, wherein:

the selecting of the user includes determining that the user has not opted out of receiving recommended listings from the network-based commerce system.

6. The method of claim 1 further comprising:

identifying the term, wherein the identifying of the term includes determining that the term is present in a minimum number of listings within the plurality of listings, the minimum number of listings being a subset of the plurality of listings.

7. The method of claim 1 further comprising:

determining a rank of the identified term among a plurality of terms submitted to the network-based commerce system; and

wherein

the generating of the user-specific query is based on the rank of the identified term.

8. The method of claim 7, wherein:

the ranking of the identified term is based on a number that represents a quantity of listings within the plurality of listings, the quantity of listings having titles that include the identified term.

9. The method of claim 1, wherein:

the generating of the user-specific query includes updating a previously generated user-specific query that corresponds to the user; and

the interaction includes an activity performed by the user since generation of the previously generated user-specific query.

10. The method of claim 1, wherein:

the identified term includes a plurality of words.

11. The method of claim 1, wherein:

the identifying of the listing as the recommended listing includes;

identifying a set of listings within the plurality of listings based on an upper popularity boundary and on a lower popularity boundary, the upper popularity boundary and the lower popularity boundary corresponding to the identified term;

determining that the set of listings each satisfy a criterion;

ranking each listing of the set of listings; and

selecting the recommended listing from the set of ranked listings.

12. The method of claim 11, wherein:

the determining that the set of listings each satisfy the criterion includes determining that each listing of the set of listings is not designated as for mature audiences.

13. The method of claim 11, wherein:

the determining that the set of listings each satisfy the criterion includes determining that each listing of the set of listings is not designated as banned by the network-based commerce system.

14. The method of claim 11, wherein:

the determining that the set of listings each satisfy the criterion includes determining that each listing of the set of listings does not have an expired listing time.

15. The method of claim 11, wherein:

the determining that the set of listings each satisfy the criterion includes determining that each listing of the set of listings has a remaining time period greater than a minimum time period.

16. The system of claim 11, wherein:

the network-based commerce system includes a plurality of registration site;

the user is registered with the network-based commerce system as corresponding to a registration site among the plurality of registration sites; and

the determining that the set of listings each satisfy the criterion includes determining that each listing of the set of listings is available to the user based on the registration site that corresponds to the user.

18. The system of claim 11, wherein:

the database engine is configured to;

determine a rank of the identified term among a plurality of terms found in a plurality of queries submitted to the network-based commerce system; and

generate the user-specific query based on the rank of the identified term.

17. A system comprising:

a database engine implemented using a processor of a machine within a network-based commerce system, the database engine being configured to;

select a user to receive one or more recommended listings based on an interaction of the user with a network-based commerce system; and

generate a user-specific query that corresponds to the selected user and that includes an identified term found in each of a plurality of queries submitted to the network-based commerce system; and

a search engine configured to;

identify a listing from among a plurality of listings as a recommended listing that corresponds to the selected user, the plurality of listings being hosted by the network-based commerce system, the identifying of the listing being based on the generated user-specific query; and

provide the recommended listing to a client machine of the selected user.

19. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

selecting a user to receive one or more recommended listings based on an interaction of the user with a network-based commerce system;

generating a user-specific query that corresponds to the selected user and that includes an identified term found in each of a plurality of queries submitted to the network-based commerce system;

identifying a listing from among a plurality of listings as a recommended listing that corresponds to the selected user, the plurality of listings being hosted by the network-based commerce system, the identifying of the listing being based on the generated user-specific query; and

providing the recommended listing to a client machine of the selected user.

20. A system comprising:

means for;

selecting a user to receive one or more recommended listings based on an interaction of the user with a network-based commerce system; and

for

generating a user-specific query that corresponds to the selected user and that includes an identified term found in each of a plurality of queries submitted to the network-based commerce system; and

a search engine configured to;

identify a listing from among a plurality of listings as a recommended listing that corresponds to the selected user, the plurality of listings being hosted by the network-based commerce system, the identifying of the listing being based on the generated user-specific query; and

present the recommended listing to a client machine of the selected user.