INTELLIGENT AUGMENTATION OF MEDIA CONTENT
First Claim
1. A computer-implemented method for augmenting web pages with rich media content, the method comprising:
- analyzing a web page to identify a qualified visual element;
determining a keyword associated with the qualified visual element;
generating an association of the visual element and the keyword;
embedding the association in an augmented web page corresponding to the web page;
receiving a request from a client computer corresponding to a pointer being positioned over the visual element in the augmented web page; and
responsive to receiving the signal, determining a piece rich media content relevant to the visual element by searching for the advertisement using the keyword, and transmitting the piece of rich media content to the client computer for display.
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Accused Products
Abstract
Embodiments of the present disclosure include methods (and corresponding systems and computer program products) that augment visual elements in documents with rich media content and provide the rich media content based on user interaction with the augmented visual elements in the documents. The disclosed embodiments analyze a document for qualified visual elements. The disclosed embodiments determine keywords associated with the visual element, generate an association of the visual element and the keywords, and embed the association in a corresponding augmented document. When a user reviews the augmented document in a client system and moves a pointer over the augmented visual element, a piece of rich media content related to the keywords are transmitted to the client system to be displayed as an overlay in close proximity to the visual element where the mouse-over occurred.
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Citations
20 Claims
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1. A computer-implemented method for augmenting web pages with rich media content, the method comprising:
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analyzing a web page to identify a qualified visual element; determining a keyword associated with the qualified visual element; generating an association of the visual element and the keyword; embedding the association in an augmented web page corresponding to the web page; receiving a request from a client computer corresponding to a pointer being positioned over the visual element in the augmented web page; and responsive to receiving the signal, determining a piece rich media content relevant to the visual element by searching for the advertisement using the keyword, and transmitting the piece of rich media content to the client computer for display. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer readable medium with stored instructions, the instructions when executed by a processor cause the processor to perform a method comprising:
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analyzing a web page to identify a qualified visual element; determining a keyword associated with the qualified visual element; generating an association of the visual element and the keyword; embedding the association in an augmented web page corresponding to the web page; receiving a request from a client computer corresponding to a pointer being positioned over the visual element in the augmented web page; and responsive to receiving the signal;
determining a piece rich media content relevant to the visual element by searching for the advertisement using the keyword, and transmitting the piece of rich media content to the client computer for display. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An augmentation system for augmenting web pages with rich media content, the system comprising:
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an input/output module for retrieving web pages, receiving requests, and transmitting augmented web pages and rich media content; an image augmentation module for analyzing a web page to identify a qualified visual element, determining a keyword associated with the qualified visual element, generating an association of the visual element and the keyword, and embedding the association in an augmented web page corresponding to the web page; an advertisement deliver module for receiving a request from a client computer corresponding to a pointer being positioned over the visual element in the augmented web page, responsive to receiving the signal, determining a piece rich media content relevant to the visual element by searching for the advertisement using the keyword, and transmitting the piece of rich media content to the client computer for display. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification