Physiological and cognitive feedback device, system, and method for evaluating a response of a user in an interactive language learning advertisement

• US 20110059422A1
• Filed: 07/23/2010
• Published: 03/10/2011
• Est. Priority Date: 12/14/2005
• Status: Active Grant

• Current Assignee: Manabu Masaoka
• Original Assignee: Manabu Masaoka
• Inventors: Masaoka, Manabu
• Granted Patent: US 9,569,979 B2
• Time in Patent Office: Days
• US Class Current: 434/157
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09B 19/06 Foreign languages with audible presentation of material to be studied G09B5/04
• CPC Class Codes: G09B 7/04 characterised by modifying the teaching programme in response to a wrong answer, e.g. repeating the question, supplying a further explanation

Abstract

An embodiment is a physiological and cognitive feedback device, system, and method for evaluating a response of a user in an interactive language learning advertisement. Foreign language lessons are provided at no cost to consumers online in exchange for the consumers'"'"' feedback on the products or services embedded in the language lessons. The language lessons may use television advertisements as course material, serving both educational and promotional purposes. Revenues are generated through product placement opportunities as well as consumer survey responses that are a part of the lessons.

Claims

1. A system for exchanging information, comprising:

a communications network;

a communications device;

a server for providing over the communications network a lesson to a user through the communications device;

wherein the lesson utilizes promotional information as course material to serve an educational purpose and a promotional purpose;

a database for storing an input from the user through a feedback device in response to an inquiry regarding the course material;

wherein the feedback device is associated with a deliberate selector unit;

wherein the input includes a cognitive input from the user in response to the inquiry that includes at least one datum from the deliberate selector unit;

a software engine receiving the input, a location of the user, and at least one personal characteristic or trait of the user;

wherein the software engine identifies a cognitive baseline on an initial series of cognitive inputs to establish a cognitive reference point to assess a subsequent series of cognitive inputs;

wherein the software engine generates a report comprising the cognitive input from the user relative to the cognitive reference point, a location of the user, and at least one personal characteristic or trait of the user; and

wherein the report provides marketing information of an effect of the promotional information on the user.

2. The system of claim 1 wherein the feedback device is further associated with at least one from the group consisting of a skin conductance sensor, a blood pressure sensor, and a muscle activity sensor;

wherein the input includes a physiological input from the user that includes data from the skin conductance sensor, the blood pressure sensor, and/or the muscle activity sensor;

wherein the software engine further identifies a physiological baseline based on an initial series of physiological inputs to establish a physiological reference point to assess a subsequent series of physiological inputs; and

wherein the report generated by the software engine further comprises the physiological input from the user relative to the physiological reference point.

3. The system of claim 1 wherein the deliberate selector unit is handheld.

4. A method for exchanging information, comprising the steps of

transmitting a lesson from a server through a communications network to a user at a communications device;

wherein the lesson utilizes promotional information as course material to serve an educational purpose and a promotional purpose;

storing in a database an input from the user through a feedback device in response to an inquiry regarding the course material;

wherein the input includes a cognitive input from the user in response to the inquiry that includes at least one datum;

receiving the cognitive input, a location of the user, and at least one personal characteristic or trait of the user;

wherein the software engine identifies a cognitive baseline on an initial series of cognitive inputs to establish a cognitive reference point to assess a subsequent series of cognitive inputs;

wherein the software engine generates a report comprising the cognitive input from the user relative to the cognitive reference point, a location of the user, and at least one personal characteristic or trait of the user; and

wherein the report provides marketing information of an effect of the promotional information on the user.

5. The method according to claim 4 further comprising the step of:

receiving additionally the physiological input;

wherein the feedback device is associated with at least one of the group consisting of a skin conductance sensor, a blood pressure sensor, a muscle activity sensor, and a deliberate selector unit;

wherein the input includes a physiological input from the user that includes data from the skin conductance sensor, the blood pressure sensor, and/or the muscle activity sensor; and

wherein a software engine identifies a physiological baseline based on an initial series of physiological inputs to establish a physiological reference point to assess a subsequent series of physiological inputs; and

wherein the report further includes the physiological input from the user relative to the physiological reference point.

6. A system for exchanging information, comprising:

a server for providing over a communications network a lesson to a user at a communications device;

wherein the lesson utilizes promotional information as course material to serve an educational purpose and a promotional purpose;

a database for storing an input from the user through a feedback device in response to an inquiry regarding the course material;

wherein the feedback device is associated with a deliberate selector unit;

wherein the input includes a cognitive input from the user in response to the inquiry that includes at least one datum from the deliberate selector unit;

a software engine for generating a report comprising the input from the user, a location of the user, and at least one personal characteristic or trait of the user.

7. The system of claim 6 wherein the lesson is a foreign language lesson.

8. The system of claim 6 wherein the lesson includes an instructor presenting the course material.

9. The system of claim 6 wherein the promotional material is a television commercial.

10. The system of claim 6 wherein the input from the user is an evaluation of a product or service in the lesson.

11. The system of claim 6 wherein the report is provided to an entity.

12. The system of claim 11 wherein a fee is charged to the entity for the report based on a number of inputs received.

13. The system of claim 11 wherein the report is customizable.

14. The system of claim 6 wherein the user is rewarded with redeemable points for participation in the lesson.

15. The system of claim 6 wherein the deliberate selector unit is handheld.