VALUE DRIVEN INTEGRATED BUILD-TO-BUY DECISION ANALYSIS SYSTEM AND METHOD
First Claim
1. A computer-implemented decision analysis system that helps users make values-based decisions, the system comprising:
- one or more processors configured to execute computer program modules, the computer program modules comprising;
a first module configured to access a demand component comprising at least one demand-oriented, values-based decision analysis component, the demand component being based on;
i) a set of product characteristics and qualities;
ii) a set of specific buyer demand values that quantitatively measure a buyer'"'"'s relative preference for each product characteristic and quality;
iii) a set of general buyer demand values, predetermined by the buyer independent of the product characteristics and qualities, that quantitatively measure a buyer'"'"'s preferences for making decisions, including one or more of risk preference, time value of money, preferred way to process information, or personality type;
iv) a set of buyer value tradeoffs showing how the buyer would trade one demand value for another demand value;
v) a set of buyer-specific information components, representing a buyer'"'"'s unique beliefs about a product, codified in terms of probability; and
vi) a set of buyer alternatives that represent products the buyer is capable of purchasing;
a second module configured to access a supply component comprising at least one supply-oriented, values-based decision analysis component, the supply component being based on;
i) the set of product characteristics and qualities;
ii) a set of specific seller supply values that quantitatively measure a seller'"'"'s relative preference for each product characteristic and quality;
iii) a set of general seller supply values, predetermined by the seller independent of the product characteristics and qualities, that quantitatively measure a seller'"'"'s preferences for making decisions, including one or more of risk preference, time value of money, preferred way to process information, or personality type;
iv) a set of seller value tradeoffs showing how the seller would trade one supply value for another supply value;
v) a set of seller-specific information components, representing a seller'"'"'s unique beliefs about a product, codified in terms of probability; and
vi) a set of seller alternatives that represent products the seller is capable of selling;
a third module configured to combine the specific and general buyer demand values, the specific and general seller supply values, the seller supply values, the demand value tradeoffs, the supply value tradeoffs, the buyer information components and the seller information components to evaluate risk and return characteristics of the buyer alternatives and the seller alternatives; and
a fourth module configured to perform sensitivity analysis to show how the risk and return characteristics of the buyer alternatives and the seller alternatives change as one or more of the demand values, the supply values, the demand value tradeoffs, the supply value tradeoffs, the buyer information components or the seller information components change.
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Abstract
A value-driven build-to-buy decision analysis system and method is provided that addresses and integrates the system analysis for multiple parts of the build-to-buy business cycle. The system and method of the present invention includes a demand component and a supply component. The demand component includes decision analysis components for one or more demand oriented activities in the. build-to-buy cycle, such as selling and buying activities. The supply component includes decision analysis components for one or more supply oriented activities in the build-to-buy cycle, such as product creation, product packaging and product pricing activities. Each decision analysis component utilizes values-based object-oriented analytical models.
102 Citations
16 Claims
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1. A computer-implemented decision analysis system that helps users make values-based decisions, the system comprising:
one or more processors configured to execute computer program modules, the computer program modules comprising; a first module configured to access a demand component comprising at least one demand-oriented, values-based decision analysis component, the demand component being based on; i) a set of product characteristics and qualities; ii) a set of specific buyer demand values that quantitatively measure a buyer'"'"'s relative preference for each product characteristic and quality; iii) a set of general buyer demand values, predetermined by the buyer independent of the product characteristics and qualities, that quantitatively measure a buyer'"'"'s preferences for making decisions, including one or more of risk preference, time value of money, preferred way to process information, or personality type; iv) a set of buyer value tradeoffs showing how the buyer would trade one demand value for another demand value; v) a set of buyer-specific information components, representing a buyer'"'"'s unique beliefs about a product, codified in terms of probability; and vi) a set of buyer alternatives that represent products the buyer is capable of purchasing; a second module configured to access a supply component comprising at least one supply-oriented, values-based decision analysis component, the supply component being based on; i) the set of product characteristics and qualities; ii) a set of specific seller supply values that quantitatively measure a seller'"'"'s relative preference for each product characteristic and quality; iii) a set of general seller supply values, predetermined by the seller independent of the product characteristics and qualities, that quantitatively measure a seller'"'"'s preferences for making decisions, including one or more of risk preference, time value of money, preferred way to process information, or personality type; iv) a set of seller value tradeoffs showing how the seller would trade one supply value for another supply value; v) a set of seller-specific information components, representing a seller'"'"'s unique beliefs about a product, codified in terms of probability; and vi) a set of seller alternatives that represent products the seller is capable of selling; a third module configured to combine the specific and general buyer demand values, the specific and general seller supply values, the seller supply values, the demand value tradeoffs, the supply value tradeoffs, the buyer information components and the seller information components to evaluate risk and return characteristics of the buyer alternatives and the seller alternatives; and a fourth module configured to perform sensitivity analysis to show how the risk and return characteristics of the buyer alternatives and the seller alternatives change as one or more of the demand values, the supply values, the demand value tradeoffs, the supply value tradeoffs, the buyer information components or the seller information components change. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-implemented method of helping users make values-based decisions, the method being implemented in a computer system comprising one or more processors configured to execute computer program modules, the method comprising:
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accessing a demand component comprising at least one demand-oriented, values-based decision analysis component, the demand component being based on; i) a set of product characteristics and qualities; ii) a set of specific buyer demand values that quantitatively measure a buyer'"'"'s relative preference for each product characteristic and quality; iii) a set of general buyer demand values, predetermined by the buyer independent of the product characteristics and qualities, that quantitatively measure a buyer'"'"'s preferences for making decisions, including one or more of risk preference, time value of money, preferred way to process information, or personality type; iv) a set of buyer value tradeoffs showing how the buyer would trade one demand value for another demand value; v) a set of buyer-specific information components, representing a buyer'"'"'s unique beliefs about a product, codified in terms of probability; and vi) a set of buyer alternatives that represent products the buyer is capable of purchasing; accessing a supply component comprising at least one supply-oriented, values-based decision analysis component, the supply component being based on; i) the set of product characteristics and qualities; ii) a set of specific seller supply values that quantitatively measure a seller'"'"'s relative preference for each product characteristic and quality; iii) a set of general seller supply values, predetermined by the seller independent of the product characteristics and qualities, that quantitatively measure a seller'"'"'s preferences for making decisions, including one or more of risk preference, time value of money, preferred way to process information, or personality type; iv) a set of seller value tradeoffs showing how the seller would trade one supply value for another supply value; v) a set of seller-specific information components, representing a seller'"'"'s unique beliefs about a product, codified in terms of probability; and vi) a set of seller alternatives that represent products the seller is capable of selling; combining the specific and general buyer demand values, the specific and general seller supply values, the seller supply values, the demand value tradeoffs, the supply value tradeoffs, the buyer information components and the seller information components to evaluate risk and return characteristics of the buyer alternatives and the seller alternatives; and performing sensitivity analysis to show how the risk and return characteristics of the buyer alternatives and the seller alternatives change as one or more of the demand values, the supply values, the demand value tradeoffs, the supply value tradeoffs, the buyer information components or the seller information components change. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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Specification