SYNTHESIZING MESSAGING USING CONTEXT PROVIDED BY CONSUMERS
First Claim
1. A computer network implementable method for synthesizing relevant messaging from a domain of information, underpinned by promoted content and optionally non-promoted content, using a consumer-generated context, the method comprising:
- a) obtaining promoted and optionally non-promoted content, wherein the promoted content and optionally the non-promoted content are associated with at least one promoter;
b) receiving a consumer-generated context; and
c) semantically synthesizing, or facilitating the semantic synthesis of, by one or more computer processors, relevant messaging based on the promoted and optionally non-promoted content and the consumer-generated context, wherein the relevant messaging is traceable to the at least one promoter.
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Abstract
The present invention provides a computer network implementable integration of promoted information with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer information interacts with this integrated content and delivers a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practise of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.
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Citations
28 Claims
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1. A computer network implementable method for synthesizing relevant messaging from a domain of information, underpinned by promoted content and optionally non-promoted content, using a consumer-generated context, the method comprising:
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a) obtaining promoted and optionally non-promoted content, wherein the promoted content and optionally the non-promoted content are associated with at least one promoter; b) receiving a consumer-generated context; and c) semantically synthesizing, or facilitating the semantic synthesis of, by one or more computer processors, relevant messaging based on the promoted and optionally non-promoted content and the consumer-generated context, wherein the relevant messaging is traceable to the at least one promoter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer system for synthesizing relevant messaging from a domain of information, underpinned by promoted and optionally non-promoted content, using a consumer-generated context over a computer network linked to a plurality of computing devices, the system comprising:
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a) a first set of computing devices, and a second set of computing devices for obtaining promoted content and optionally non-promoted content from the first set of computing devices, wherein the promoted content and optionally the non-promoted content is linked to at least one promoter; b) a third set of computing devices for obtaining, receiving or generating a consumer-generated context and providing the consumer-generated context to the second set of computing devices; and c) a semantic synthesizing means linked to the second set of computing devices for synthesizing relevant messaging based on the promoted and optionally non-promoted content and the consumer-generated context, wherein the relevant messaging is traceable to the at least one promoter. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification