APPARATUS AND METHODS FOR THE DISTRIBUTION OF DIGITAL FILES

• US 20110060688A1
• Filed: 08/20/2010
• Published: 03/10/2011
• Est. Priority Date: 11/23/2007
• Status: Abandoned Application

• Current Assignee: Media Patents S.L.
• Original Assignee: Media Patents S.L.
• Inventors: Fernández Gutiérrez, Álvaro
• Application Number:
  US12/860,458
• Publication Number:
  US 20110060688A1
• Time in Patent Office: Days
• US Class Current: 705/55
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Processes and apparatus for the on-line distribution of digital files with advertisements, advertisement management systems, digital rights management systems, and a user computing devices are provided. In some implementations, a method involves transmitting a digital file to a computing device upon receiving a request originating from the computing device to download the digital file to the computing device, the digital file having a set of executable instructions and transmitting one or more advertisements associated with the digital file to the computing device. In one implementation the set of executable instructions when executed in the computing device are useable to detect if one or more of the associated advertisements have not been received or properly played in the computing device. In one implementation the set of executable instructions are also useable to delay or to prevent or to inhibit full execution of the digital file in the computing device upon detecting that one or more of the associated advertisements have not been received or properly played in the computing device.

Claims

1. A method comprising:

transmitting a digital file to a computing device upon receiving a request originating from the computing device to download the digital file to the computing device, the digital file comprising a set of executable instructions; and

transmitting one or more advertisements associated with the digital file to the computing device;

the set of executable instructions when executed in the computing device useable to detect if one or more of the associated advertisements have not been received or properly played in the computing device.

2. A method according to claim 1, wherein the set of executable instructions are useable to delay or to prevent or to inhibit full execution of the digital file in the computing device upon detecting that one or more of the associated advertisements have not been received or properly played in the computing device.

3. A method according to claim 1, wherein the one or more advertisements are transmitted to the computing device as a part of the digital file.

4. A method according to claim 1, wherein the digital file comprises a module, the set of executable instructions residing in the module.

5. A method according to claim 2, wherein the executable instructions are useable to delay the execution of all or a portion of the digital file in the computing device for a time period at least as long as or longer than the time involved in playing the associated advertisements.

6. A method according to claim 5, wherein the executable instructions are useable to create a display message in the computing device indicating to a user that the associated advertisements have not been received or properly played.

7. A method according to claim 1, wherein the executable instructions are useable to create a display message in the computing device indicating to a user that the associated advertisements have not been received or properly played.

8. A software application that is downloadable from a first site to a user computing device, full or unrestricted use of the software application in the user computing device requiring one or more advertisements associated with the software application to be played in the computing device, the software application comprising a module having executable instructions that when executed in the user computing device 1) accesses data related to the one or more advertisements from within the computing device or from the first site, 2) determines by use of the data if the one or more advertisements has been played in the computing device, and 3) inhibits full or unrestricted use of the software application in the computing device upon determining that less than the one or more advertisements have been played in the computing device.

9. A software application according to claim 8, wherein the data comprises a digital signature created by the use of a private key, the module comprising the public key associated with the private key.

10. A software application according to claim 9, wherein the module uses the public key to check if the electronic signature of the data is correct.

11. A software application according to claim 9, wherein the module includes an algorithm that validates the electronic signature of the data.

12. A software application according to claim 11, wherein the algorithm is a cryptographic algorithm.

13. A software application according to claim 9, wherein the public key originates from the first site.

14. A software application according to claim 8, wherein the executable instructions implement a process to detect if a part of the computing device has been altered to avoid playing the one or more advertisements.

15. A software application according to claim 8, wherein the data comprises play time information of the one or more advertisements and wherein the executable instructions are useable to delay an execution of all or a portion of the software application in the computing device for a time period at least as long as or longer than the time involved in playing the associated advertisements.

16. A software application according to claim 8, wherein the executable instructions are useable to create a display message in the computing device indicating to a user that the one or more advertisements must be played in the computing device upon determining that less than the one or more advertisements have been played in the computing device.

17. A software application according to claim 8, wherein the data comprises play time information of the one or more advertisements and wherein the executable instructions determine if the one or more advertisements have been properly played in the computing device by comparing the actual play time of the one or more advertisements with the play time information.

18. A method comprising:

transmitting a public key to a content provider to be incorporated into a software application, the public key associated with a private key;

receiving from the content provider the software application having the public key;

receiving from one or more advertisers a first one or more advertisements and associating the first one or more advertisements with the software application;

creating a first digital signature associated with first metadata that comprises information about the first one or more advertisements by use of the private key;

transmitting to a computing device the software application having the public key;

transmitting to the computing device the first one or more advertisements; and

transmitting to the computing device the digitally signed first metadata.

19. A method according to claim 18, wherein the software application and digitally signed first metadata are transmitted together to the computing device.

20. A method according to claim 18, wherein the software application, digitally signed first metadata and one or more advertisements are transmitted together to the computing device.

21. A method according to claim 18, wherein the digitally signed first metadata and the one or more advertisements are transmitted together to the computing device.

22. A method according to claim 18, further comprising associating a second one or more advertisements with the software application and transmitting to the computing device the second one or more advertisements after having transmitted to the computing device the first one or more advertisements.

23. A method according to claim 22, further comprising creating a second digital signature associated with second metadata that comprises information about the second one or more advertisements by use of the private key.

24. A method according to claim 23, further comprising transmitting to the computing device the digitally signed second metadata.

25. A method according to claim 24, wherein the second one or more advertisements and the digitally signed second metadata are transmitted together to the computing device.

26. A method according to claim 18, further comprising associating a second one or more advertisements with the software application, creating a digital signature associated with second metadata that comprises information about the second one or more advertisements by use of the private key and transmitting the second one or more advertisements and the digitally signed second metadata to the computing device after having transmitted to the computing device the first one or more advertisements.

27. A method according to claim 18, further comprising associating a second one or more advertisements with the software application, creating a digital signature associated with second metadata that comprises information about the second one or more advertisements by use of the private key and transmitting the second one or more advertisements and the digitally signed second metadata together in a single file to the computing device after having transmitted to the computing device the first one or more advertisements.

28. A method according to claim 18, wherein the software application is transmitted to the computing device from a first site and the first one or more advertisements are transmitted to the computing device from a second site different from the first site.

29. A method according to claim 18, wherein the software application and digitally signed first metadata are transmitted to the computing device from a first site and the first one or more advertisements are transmitted to the computing device from a second site different from the first site.

30. A method according to claim 18, wherein the software application is transmitted to the computing device from a first site and the first one or more advertisements and digitally signed first metadata are transmitted to the computing device from a second site different from the first site.

31. A method comprising:

receiving from an advertiser a first one or more advertisements and associating the first one or more advertisements with a software application;

creating a first digital signature associated with first metadata that comprises information about the first one or more advertisements by use of a private key;

transmitting a public key associated with the private key and a cryptographic algorithm useable to validate the first digital signature to a content provider to be incorporated into a software application;

receiving from the content provider the software application having the public key and the cryptographic algorithm;

transmitting to a computing device the software application having the public key and the cryptographic algorithm;

transmitting to the computing device the first one or more advertisements; and

transmitting to the computing device the digitally signed first metadata.

32. A method comprising:

transmitting from a first site executable instructions to a second site for the purpose of being incorporated into a software application, the first site different from the software application manufacturer site,

receiving in the first site, or a third site associated with the first site, the software application incorporating the executable instructions,

transmitting from the first site or the third site the software application incorporating the executable instructions to a user computing device,

transmitting from the first site and/or the third site and/or or a fourth site associated with one or both of the first and third sites, one or more advertisements associated with the software application to the user computing device, full or unrestricted use of the software application in the user computing device requiring one or more of the advertisements to be played in the computing device,

the executable instructions when executed in the user computing device

     1) accesses data related to the one or more advertisements from within the computing device or from the first site and/or third site and/or fourth site,

     2) determines by use of the data if the one or more advertisements has been properly played in the user computing device, and

     3) inhibits full or unrestricted use of the software application in the user computing device upon determining that less than the one or more advertisements has been properly played in the user computing device.

33. A method according to claim 32, wherein the one or more advertisements are transmitted to the computing device as a part of the software application.

34. A method according to claim 32, wherein the one or more advertisements are transmitted to the computing device with the software application.

35. A method according to claim 32, wherein the software application comprises a module, the executable instructions residing in the module.

36. A method according to claim 32, wherein the executable instructions are useable to delay the execution of all or a portion of the software application in the computing device for a time period at least as long as or longer than the time involved in playing the associated one or more advertisements.

37. A method according to claim 36, wherein the executable instructions are useable to create a display message in the computing device indicating to a user that the associated one or more advertisements have not been properly played.

38. A method according to claim 32, wherein the second site is the software application manufacturer site or a site associated with the software application manufacturer.

39. A method according to claim 32, wherein the executable instructions comprise source code, compiled source code, semi-compiled source code or a combination thereof.