SYSTEMS AND METHODS FOR IMPROVING WEB SITE USER EXPERIENCE
First Claim
1. A computer-implemented method comprising:
- accessing a model, the model is based on mining web usage data, the model defines associations between web sites;
storing interest associations extracted from web interactions, the interest associations comprising interest indications and web sites associated with the interest indications;
selecting an interest indication from the interest associations, the interest indication being associated with an associated web site, the associated web site having an association with a target web site as defined by the model; and
sending the interest indication to the target web site.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods, systems, and computer program products are provided for personalizing web sites. A model based on mining web usage data is accessed. The model defines associations between web sites. Interest associations extracted from web interactions are stored. The interest associations comprise interest indications and web sites associated with the interest indications. An interest indication from the interest associations is selected. The interest indication is associated with an associated web site. The associated web site has an association with a target web site as defined by the model. The interest indication is sent to the target web site.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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accessing a model, the model is based on mining web usage data, the model defines associations between web sites; storing interest associations extracted from web interactions, the interest associations comprising interest indications and web sites associated with the interest indications; selecting an interest indication from the interest associations, the interest indication being associated with an associated web site, the associated web site having an association with a target web site as defined by the model; and sending the interest indication to the target web site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer program product for web site personalization, the computer program product comprising:
logic instructions on a computer readable storage executable to cause a computer processor to; access a model, the model being based on mining web usage data, the model defining associations between web sites; store interest associations extracted from web interactions, the interest associations comprising interest indications and web sites associated with the interest indications; select an interest indication from the interest associations, the interest indication being associated with an associated web site, the associated web site having an association with a target web site as defined by the model; and send the interest indication to the target web site. - View Dependent Claims (11, 12)
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13. A method comprising:
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receiving web usage data; extracting interest associations from the web usage data, the interest associations comprising interest indications and web sites associated with the interest indications; configuring pairs of web sites amongst the web sites; comparing the interest indications associated with the pairs to determine associations between the web sites; and generating a model of the associations. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification