SYNCHRONIZATION OF ADVERTISMENT DISPLAY UPDATES WITH USER REVISITATION RATES
First Claim
1. A method for displaying advertisements on web pages, comprising:
- determining a revisitation rate for views of a web page by a user population;
synchronizing a refresh rate for an advertisement space on the web page with the determined revisitation rate; and
selecting an advertisement to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate.
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Accused Products
Abstract
Techniques for displaying advertisements on web pages are provided. A revisitation rate for views of a web page by a user population is determined. A refresh rate for an advertisement space on the web page is synchronized with the determined revisitation rate. An advertisement is selected to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate. The advertisement is selected based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate.
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Citations
20 Claims
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1. A method for displaying advertisements on web pages, comprising:
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determining a revisitation rate for views of a web page by a user population; synchronizing a refresh rate for an advertisement space on the web page with the determined revisitation rate; and selecting an advertisement to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for displaying advertisements on web pages, comprising:
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a revisitation rate determiner configured to determine a revisitation rate for views of a web page by a user population; a refresh rate synchronizer configured to synchronize a refresh rate for an advertisement space on the web page with the determined revisitation rate; and an advertisement selector configured to select an advertisement to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer program product comprising a computer-readable medium having computer program logic recorded thereon for enabling a processor to display advertisements on web pages, comprising:
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first computer program logic means for enabling the processor to determine a revisitation rate for views of a web page by a user population; second computer program logic means for enabling the processor to synchronize a refresh rate for an advertisement space on the web page with the determined revisitation rate; and third computer program logic means for enabling the processor to select an advertisement to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate. - View Dependent Claims (18, 19, 20)
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Specification