Device and method for creating, distributing, managing and monetizing widgets using templates

• US 20110066477A1
• Filed: 04/07/2010
• Published: 03/17/2011
• Est. Priority Date: 04/07/2009
• Status: Abandoned Application

• Current Assignee: Mattel Incorporated
• Original Assignee: Fuhu, Inc. (Mattel Incorporated)
• Inventors: Fujioka, Robb
• Application Number:
  US12/755,818
• Publication Number:
  US 20110066477A1
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06F 8/36 Software reuse
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A computerized device, system and method for creating a widget. The device system and method may include creating a widget, including a widgetized existing code element, wherein creating the widget includes the use of at least one template widget, distributing the created widget, and reporting and tracking the distributed widget. The reporting and tracking the distributed widget may include at least one use via analytics of the distributed widget. The method, device and system may further include monetizing the widget to generate revenue based on the creating, and distributing.

Claims

1. A computerized development method for creating a widget, said method comprising:

creating a widget, said widget including a widgetized existing code element, wherein said creating a widget includes the use of at least one template widget;

distributing said created widget;

reporting and tracking said distributed widget, wherein said reporting and tracking said distributed widget comprises at least one use via analytics of said distributed widget; and

,

monetizing to generate revenue based on said creating, and distributing, wherein said reporting and tracking comprises monitoring said monetizing.

2. The method of claim 1, wherein said creating includes using at least one of a widgetizer, template and converter.

3. The method of claim 2, wherein said widgetizer widgetizes at least one of flash, html and gadgets.

4. The method of claim 2, wherein said template widgetizes at least one of a music/video, video player, music playlist and player, and photo slideshow.

5. The method of claim 2, wherein said converter widgetizes at least one of an image, blog or feed, and webpage.

6. The method of claim 1, wherein said distributing includes distributing using at least one of posting, sharing, Facebook and galleries.

7. The method of claim 6, wherein said posting and sharing distributes to at least one of iGoogle.com, Blogger, Blogger Sidebar, Live.com, My Yahoo!, AOL Bookmarks, Ask MyStuff, BackFlip, del.icio.us, Digg, Diigo, DropJack, Eons, Faves, Furl, Google Bookmarks, Linkagogo, Live Favorites, Mister Wong, NetVibes, Newsvine, PageFlakes, Piczo, Propeller, Reddit, Segnalo, Simpy, Skimbit, SlashDot, Spurl, StumbleUpon, Technorati, Twitter, TypePad, TypePad Sidebar, Webwag, Yahoo! Bookmarks, and Get Code.

8. The method of claim 6, wherein said galleries includes distributing using at least one of Google gadget gallery and Live gadget gallery.

9. The method of claim 1, wherein said reporting includes reporting at least one of unique visitors, traffic monitoring, clicks, time on widget, clickthroughs, and distribution reporting.

10. The method of claim 1, wherein said monetizing includes monetizing using at least one of an ad exchange and snippets.

11. A widget generation device, comprising:

a library, stored in at least one computing memory, comprising a plurality of widget templates;

a plurality of widget content, each of said widget content comprising a widgetized existing code element, wherein ones of said plurality of widget content are embedded in a one of the plurality of widget templates to generate a created widget responsive to an instruction from a processor, wherein the instruction for the processor is pursuant to a request of at least one user interfacing with the processor;

at least one embedded tracking code element embedded in the created widget;

a distributor for distributing said created widget across at least one network communicatively connected with the processor;

a tracker for tracking said distributed widget by monitoring said at least one embedded tracking code element.

12. The device of claim 11, further comprising an interface provided to the user by the processor, wherein engagement of said distributed widget in commerce via said interface is tracked by said tracker.

13. The device of claim 12, further comprising an advertising server, wherein said advertising server monetizes the tracking of the commerce.

14. The device of claim 11, wherein said templates widgetize at least one of a music/video, video player, music playlist and player, and photo slideshow.

15. The device of claim 11, wherein said templates widgetize at least one of an image, blog or feed, and webpage.

16. The device of claim 11, wherein said distributor includes distributing using at least one of posting, sharing, Facebook and galleries.

17. The device of claim 16, wherein the posting and sharing distributes to at least one of iGoogle.com, Blogger, Blogger Sidebar, Live.com, My Yahoo!, AOL Bookmarks, Ask MyStuff, BackFlip, del.icio.us, Digg, Diigo, DropJack, Eons, Faves, Furl, Google Bookmarks, Linkagogo, Live Favorites, Mister Wong, NetVibes, Newsvine, PageFlakes, Piczo, Propeller, Reddit, Segnalo, Simpy, Skimbit, SlashDot, Spurl, StumbleUpon, Technorati, Twitter, TypePad, TypePad Sidebar, Webwag, Yahoo! Bookmarks, and Get Code.

18. The device of claim 11, wherein said tracker further comprises a reporting engine.

19. The method of claim 18, wherein said reporting engine reports on at least one of unique visitors, traffic monitoring, clicks, time on widget, clickthroughs, and distribution.

20. The device of claim 11, wherein said plurality of widget content is stored remotely from the at least one computing memory.