MOBILE AD ROUTING
First Claim
Patent Images
1. A method comprising:
- receiving, at one or more computer systems, one or more ad network optimization factors corresponding to a plurality of ad networks registered with the one or more computer systems;
analyzing, by the one or more computer systems, logged performance data corresponding to one or more previous ad requests routed to the plurality of ad networks over a predefined period of time; and
generating, by the one or more computer systems, an optimal ad network distribution for future ad requests to be routed to the plurality of ad networks based on the analyzed logged performance data and the one or more ad network optimization factors.
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Abstract
In various embodiments, a method is described that includes receiving, at one or more computer systems, one or more ad network optimization factors corresponding to a plurality of ad networks registered with the one or more computer systems; analyzing, by the one or more computer systems, logged performance data corresponding to one or more previous ad requests routed to the plurality of ad networks over a predefined period of time; and generating, by the one or more computer systems, an optimal ad network distribution for future ad requests to be routed to the plurality of ad networks based on the analyzed logged performance data and the one or more ad network optimization factors.
147 Citations
34 Claims
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1. A method comprising:
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receiving, at one or more computer systems, one or more ad network optimization factors corresponding to a plurality of ad networks registered with the one or more computer systems; analyzing, by the one or more computer systems, logged performance data corresponding to one or more previous ad requests routed to the plurality of ad networks over a predefined period of time; and generating, by the one or more computer systems, an optimal ad network distribution for future ad requests to be routed to the plurality of ad networks based on the analyzed logged performance data and the one or more ad network optimization factors. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system comprising:
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one or more processors; and logic encoded in one or more computer-readable tangible storage media that, when executed by the one or more processors, is operable to; receive one or more ad network optimization factors corresponding to a plurality of ad networks registered with the one or more computer systems; analyze logged performance data corresponding to one or more previous ad requests routed to the plurality of ad networks over a predefined period of time; and generate an optimal ad network distribution for future ad requests to be routed to the plurality of ad networks based on the analyzed logged performance data and the one or more ad network optimization factors. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. One or more computer-readable tangible storage media encoding software that is operable when executed to:
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receive one or more ad network optimization factors corresponding to a plurality of ad networks registered with the one or more computer systems; analyze logged performance data corresponding to one or more previous ad requests routed to the plurality of ad networks over a predefined period of time; and generate an optimal ad network distribution for future ad requests to be routed to the plurality of ad networks based on the analyzed logged performance data and the one or more ad network optimization factors. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34)
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Specification