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PERSONALIZED ADVERTISING AND RECOMMENDATION

  • US 20110066497A1
  • Filed: 08/30/2010
  • Published: 03/17/2011
  • Est. Priority Date: 09/14/2009
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for recommending items to users comprising:

  • maintaining, by a service provider, a database of user-related information including storing a plurality of user profiles, each user profile including at least a history of user activities associated with a first entity that has a relationship with an inventory of recommendable items, wherein the history of user activities includes data representing events indicative of user'"'"'s item-specific interest in each of a subset of one or more recommendable items, and the first entity is different from the service provider;

    obtaining information about an identity of a user interacting with a second entity different from the first entity and different from the service provider;

    associating the identity of the user interacting with the second entity with a corresponding user profile in the database;

    selecting a first set of one or more items from the inventory of recommendable items for presentation to the user based at least on an analysis of the history of user activities associated with the first entity, including;

    selecting at least one item from the subset of recommendable items based on data representing events indicative of user'"'"'s item-specific interest; and

    forming a specification of the selected first set of one or more items for presentation to the user during the user'"'"'s interaction with the second entity.

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