METHOD FOR TRANSMITTING MEASURED ADVERTISING AND/OR INFORMATION AND A SYSTEM FOR CARRYING OUT SAID METHOD
First Claim
1. A method of target advertising or information delivery by communication operators or Internet providers comprising:
- during a subscriber'"'"'s connection from a terminal to a network of the operator, the subscriber is being authenticated and granted an access channel with remote databases;
simultaneously, a command code page is formed in a server of the operator with a sequence of advertising content request command;
after receiving an information package from the subscriber containing a remote resource address request command, the subscriber'"'"'s request command is stored and processed in the operator'"'"'s server and entered at the end of the advertising content request commands sequence of the command code page, and this command code page is sent to the subscriber;
after the command code page is downloaded in the subscriber'"'"'s terminal the advertising content is displayed on a monitor of the terminal;
during viewing, the subscriber'"'"'s information package containing the command of request of the remote resource address is repeatedly initialled and sent to remote databases over the communication channel.
0 Assignments
0 Petitions
Accused Products
Abstract
A system of target advertising delivery by communications operators or Internet providers is provided. The system contains subscriber terminals connected to ISP switching equipment, a first input/output of which connects to a first input/output of an Internet resources access server and a second input/output of which connects to Internet resources. The second ISP input/output connects to a first input/output of an advertising management module for detecting an information package from the subscriber. A first monitoring input of the advertising management module connects to the first ISP input/output. Second and third input/outputs of the advertising management module connect to a statistics server and advertising content server. A fourth input/output of the advertising management module connects to an operator'"'"'s management terminal, and a second monitoring input of the advertising management module connects to the third ISP input/output connected, in turn, to the input/output of the confirmation server for performing data exchange operations.
14 Citations
13 Claims
-
1. A method of target advertising or information delivery by communication operators or Internet providers comprising:
- during a subscriber'"'"'s connection from a terminal to a network of the operator, the subscriber is being authenticated and granted an access channel with remote databases;
simultaneously, a command code page is formed in a server of the operator with a sequence of advertising content request command;
after receiving an information package from the subscriber containing a remote resource address request command, the subscriber'"'"'s request command is stored and processed in the operator'"'"'s server and entered at the end of the advertising content request commands sequence of the command code page, and this command code page is sent to the subscriber;
after the command code page is downloaded in the subscriber'"'"'s terminal the advertising content is displayed on a monitor of the terminal;
during viewing, the subscriber'"'"'s information package containing the command of request of the remote resource address is repeatedly initialled and sent to remote databases over the communication channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
- during a subscriber'"'"'s connection from a terminal to a network of the operator, the subscriber is being authenticated and granted an access channel with remote databases;
- 11. A system of target advertising delivery by communications operators or Internet providers containing subscriber terminals connected by wire or wireless communication channels to Internet service providers'"'"' (ISP) switching equipment having a first input/output connected to a first input/output of an Internet resources access server and a second input/output connected to Internet resources, a second ISP input/output being connected to a first input/output of an advertising management module for detection and receipt of an information package from the subscriber containing a command of remote Internet resource address request and identification of subscribers on the basis of their parameters in the operator'"'"'s local network of the operator, the first monitoring input of the advertising management module being connected to a first ISP input/output, second and third input/outputs of the advertising management module being connected to a statistics server and an advertising content server, a fourth input/output of the advertising management module being connectable to a management terminal of the operator, and a second monitoring input of the advertising management module being connected to a third ISP input/output, which is connected to an input/output of the confirmation server for performing data exchange operations with the confirmation server containing subscribers'"'"' registration data and their parameters in the network.
Specification