SYSTEM FOR PROVIDING PROMOTION INFORMATION

• US 20110066504A1
• Filed: 09/17/2009
• Published: 03/17/2011
• Est. Priority Date: 09/17/2009
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Dempster, Benjamin I., Chatow, Ehud
• Application Number:
  US12/561,302
• Publication Number:
  US 20110066504A1
• Time in Patent Office: Days
• US Class Current: 705/14.65
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

A system for providing promotion information includes a mobile electronic device configured to scan a printed tag on a first commercial offering being offered for sale, and wirelessly transmit corresponding tag information. A promotion system is configured to receive the transmitted tag information, identify promotion information associated with the first commercial offering based on the tag information, and wirelessly transmit the identified promotion information to the mobile electronic device.

Claims

1. A system for providing promotion information, comprising:

a mobile electronic device configured to scan a printed tag on a first commercial offering being offered for sale, and wirelessly transmit corresponding tag information; and

a promotion system configured to receive the transmitted tag information, identify promotion information associated with the first commercial offering based on the tag information, and wirelessly transmit the identified promotion information to the mobile electronic device.

2. The system of claim 1, wherein the commercial offering is one of a product and a service, and wherein the mobile electronic device is configured to display the transmitted promotion information.

3. The system of claim 1, wherein the mobile electronic device is configured to generate an image of the printed tag and analyze the image to extract a code, and wherein the transmitted tag information comprises the extracted code.

4. The system of claim 1, wherein the mobile electronic device is configured to generate an image of the printed tag, wherein the transmitted tag information comprises the image, and wherein the promotion system is configured to analyze the image to extract a code.

5. The system of claim 1, wherein the promotion system is configured to store a plurality of sets of user profile information, each set of user profile information associated with a particular user of the system.

6. The system of claim 5, wherein the promotion system is configured to identify the promotion information associated with the first commercial offering based on the tag information and based on one of the sets of user profile information associated with a user of the mobile electronic device.

7. The system of claim 6, wherein each set of the user profile information comprises at least one of a history of products scanned, a history of promotions redeemed, a shopping list, and user preferences.

8. The system of claim 1, wherein the mobile electronic device is configured to transmit location information along with the tag information, the location information indicating a current location of the mobile electronic device.

9. The system of claim 8, wherein the product promotion system is configured to identify the promotion information associated with the first commercial offering based on the tag information and based on the transmitted location information.

10. The system of claim 1, wherein the first commercial offering is a first product, and wherein the promotion information provides promotional information for the first product and a second product.

11. The system of claim 10, wherein the first product and the second product are different types of products.

12. The system of claim 1, wherein the mobile electronic device comprises a cellular telephone, and the promotion system comprises at least one computer system.

13. The system of claim 1, wherein the promotion system is configured to be accessed by a brand owner to provide the promotion information.

14. The system of claim 1, wherein the printed tag comprises a 1D or 2D barcode.

15. A method for providing promotion information, comprising:

scanning a printed tag on a commercial offering being offered for sale using a mobile electronic device;

wirelessly transmitting tag information using the mobile electronic device, the tag information corresponding to the scanned printed tag;

identifying promotion information associated with the commercial offering based on the transmitted tag information; and

wirelessly transmitting the identified promotion information to the mobile electronic device.

16. The method of claim 15, and further comprising:

displaying on the mobile electronic device the wirelessly transmitted promotion information.

17. The method of claim 16, wherein scanning a printed tag comprises:

generating an image of the printed tag; and

analyzing the image with the mobile electronic device to extract a code, and wherein the transmitted tag information comprises the extracted code.

18. The method of claim 15, and further comprising:

storing a plurality of sets of user profile information, each set of user profile information associated with a particular user; and

identifying the promotion information associated with the commercial offering based on the transmitted tag information and based on one of the sets of user profile information associated with a user of the mobile electronic device.

19. The method of claim 15, and further comprising:

wirelessly transmitting location information with the mobile electronic device, the location information indicating a current location of the mobile electronic device; and

identifying the promotion information associated with the commercial offering based on the tag information and based on the transmitted location information.

20. A system for providing promotion information, comprising:

a mobile electronic device configured to scan a printed tag on a commercial offering being offered for sale, and wirelessly transmit corresponding tag information; and

a promotion system configured to receive the transmitted tag information, identify promotion information associated with the commercial offering based on the tag information and based on user profile information associated with a user of the mobile electronic device, and wirelessly transmit the identified promotion information to the mobile electronic device.