Context Enhanced Marketing of Content and Targeted Advertising to Mobile Device Users
First Claim
Patent Images
1. A method comprising:
- at one or more serving computers, storing data representing social network connections among mobile communication device users;
monitoring activity of users in connection with digital content and interactions between users;
computing context-specific trust inferences between connected users based on said monitoring; and
generating recommendations for digital content and information for a particular user for a particular context based on a corresponding context-specific trust inference computed for the particular user with respect to one or more other users that are connected to the particular user.
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Abstract
A content recommendation and targeted contextual advertising platform is provided that leverages social networking connectivity among users in order to identify content of potential interest of users, and to present recommendation and/or targeted advertisements for such content to users depending on the context of the content.
93 Citations
21 Claims
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1. A method comprising:
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at one or more serving computers, storing data representing social network connections among mobile communication device users; monitoring activity of users in connection with digital content and interactions between users; computing context-specific trust inferences between connected users based on said monitoring; and generating recommendations for digital content and information for a particular user for a particular context based on a corresponding context-specific trust inference computed for the particular user with respect to one or more other users that are connected to the particular user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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at one or more serving computers, storing data representing social network connections among mobile communication device users; monitoring activity of users in connection with digital content and interactions between users; computing context-specific trust inferences between connected users from the monitored activity; and generating advertisements related to a particular context to be presented to a particular user based on a corresponding context-specific trust inference computed for the particular user with respect to one or more other users that are connected to the particular user. - View Dependent Claims (11, 12, 13, 14)
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15. A computer readable medium storing instructions, that when executed by one or more computing devices, cause the one or more computing devices to:
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store data representing social network connections among mobile communication device users; monitor activity of users in connection with digital content and interactions between users; compute context-specific trust inferences between connected users based on the monitored activities of users; and generate advertisements to be presented to a particular user for a particular context based on a corresponding context-specific trust inference computed for the particular user with respect to one or more other users that are connected to the particular user. - View Dependent Claims (16, 17, 18)
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19. An apparatus comprising:
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a network interface device configured to enable communications over a network; one or more computing devices configured to be coupled to the network interface device, the one or more computing devices configured to; store data representing social network connections among users; monitor activity of users in connection with digital content and interactions between users; compute context-specific trust inferences between connected users; and generate recommendations for digital content and information for a particular user for a particular context based on a corresponding context-specific trust inference computed for the particular user with respect to one or more other users that are connected to the particular user. - View Dependent Claims (20, 21)
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Specification