Methods for valuing and placing advertising
First Claim
1. A method for valuing and placing advertisements on an advertising space for display, the method comprising:
- receiving a bid from an advertiser at an intermediary, wherein the bid corresponds to an advertisement for placement on the advertising space;
placing the bid in a pool having a plurality of bids;
performing a distribution calculation based on the plurality of bids within the pool; and
allocating an advertisement for each bid received to the advertising space for display according to the calculation.
0 Assignments
0 Petitions
Accused Products
Abstract
Advertising segments are valued and placed on a platform based on competitive bidding. Publishers having available advertising space allow access to the space via an intermediary. The intermediary accepts bids from potential advertisers, ranks the bids and awards allocated segments to the bidders according to the rankings. Payments for the placement of advertising may be made on a per-display basis, on a per click-through or on a per transaction basis. Advertisers will have some level of access to the advertising space. The higher the bid amount, then the higher percentage of access is given to the advertising space for an advertiser'"'"'s advertisements.
32 Citations
14 Claims
-
1. A method for valuing and placing advertisements on an advertising space for display, the method comprising:
-
receiving a bid from an advertiser at an intermediary, wherein the bid corresponds to an advertisement for placement on the advertising space; placing the bid in a pool having a plurality of bids; performing a distribution calculation based on the plurality of bids within the pool; and allocating an advertisement for each bid received to the advertising space for display according to the calculation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A method for allocating advertisements to an advertising space for display to consumers, the method comprising:
-
providing a code or information by a publisher to an intermediary, wherein the code or information accesses a platform to display advertisements on the advertising space; providing an advertisement to the intermediary from an advertiser; receiving a bid from the advertiser to display the advertisement on the advertising space at the intermediary; and allocating a segment to display the advertisement on the advertising space based on the bid, wherein the allocated segment is determined according to a distribution calculation. - View Dependent Claims (10, 11)
-
-
12. A method for valuing and placing advertisements on an advertising space for display, the method comprising:
-
receiving a plurality of bids from advertisers at an intermediary, wherein the bids correspond to advertisements for placement on the advertising space; ranking the plurality of bids; performing a distribution calculation based on the plurality of bids within the pool; and allocating a segment to display advertising on the advertising space for each bid received according to the calculation, wherein a higher bid amount receives a higher ranked segment of the allocated segments.
-
- 13. The method of claim 13, wherein the higher ranked segment corresponds to a higher percentage of access to the advertising space.
Specification