Systems and Method for Dynamic Content Injection Using Aspect Oriented Media Programming

• US 20110066614A1
• Filed: 09/16/2009
• Published: 03/17/2011
• Est. Priority Date: 09/16/2009
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Kannan, Kalapriya, Jhoney, Albee, Chowdhury, Soudip R.
• Granted Patent: US 9,396,484 B2
• Time in Patent Office: Days
• US Class Current: 707/736
• CPC Class Codes: G06F 16/4393 Multimedia presentations, e.g. slide shows, multimedia albums
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G11B 27/036 Insert-editing

Abstract

A system for injecting business content dynamically based on the context of the user. A media content analysis tool may be used to analyze existing media to identify features and insert tags based on the content and/or time. A media content orchestrator may be used to author scriplets containing product advice for the media stream to insert and associate scriplets to tags in the media stream. The media player, equipped with a codec for the new media format, performs functions such as browsing product information, places orders, or the like.

Claims

1. A method of product advice injection into entertainment content the method comprising:

inserting a content based tag into the entertainment content at a point associated with a product featured in the entertainment content;

associating said tag with product advice logic containing product advice about the product, said tag being configured to point to the product advice logic;

inserting said product advice logic into the entertainment content at a point configured to make said product advice logic available upon reaching the tag in said entertainment content;

distributing, from within a store, the entertainment content to a portable communication device located within the store, wherein said product is sold in the store; and

executing said product advice logic to display product advice on a display screen of said portable communication device.

2. The method of claim 1, wherein said product advice includes advice about a location that the product is being sold within the store.

3. The method of claim 2, wherein said distributing comprises:

broadcasting the entertainment content from broadcast means located within the store.

4. The method of claim 3, wherein said portable communication device is a smartphone and broadcast means transmits signals wirelessly from within said store to the smartphone also located in said store.

5. The method of claim 1, wherein the product advice logic is a product advice scriplet.

6. The method of claim 1, wherein the method further comprises:

producing said tag either through automatic content detection or explicit content tagging.

7. The method of claim 1, wherein the entertainment content is a video featuring a performer, and the product featured in the entertainment content is clothing worn by the performer in said video.

8. A software product comprising a program of instructions stored on a computer readable device for product advice injection into entertainment content wherein the program of instructions upon being executed on a computer causes the computer to perform activities comprising:

inserting a content based tag into the entertainment content at a point associated with a product featured in the entertainment content;

associating said tag with product advice logic containing product advice about the product, said tag being configured to point to the product advice logic;

inserting said product advice logic into the entertainment content at a point configured to make said product advice logic available upon reaching the tag in said entertainment content;

distributing, from within a store, the entertainment content to a portable communication device located within the store, wherein said product is sold in the store; and

executing said product advice logic to display product advice on a display screen of said portable communication device.

9. The software product of claim 8, wherein said product advice includes advice about a location that the product is being sold within the store.

10. The software product of claim 9, wherein said distributing comprises:

broadcasting the entertainment content from broadcast means located within the store.

11. The software product of claim 10, wherein said portable communication device is a smartphone and broadcast means transmits signals wirelessly from within said store to the smartphone also located in said store.

12. The software product of claim 8, wherein the product advice logic is a product advice scriplet.

13. The software product of claim 8, further comprising:

producing said tag either through automatic content detection or explicit content tagging.

14. The software product of claim 8, wherein the entertainment content is a video featuring a performer, and the product featured in the entertainment content is clothing worn by the performer in said video.

15. A system for product advice injection into entertainment content, the system comprising:

memory configured to store inserting the entertainment content which includes a content based tag at a point associated with a product featured in the entertainment content;

a processor configured to insert product advice logic into the entertainment content at a point configured to make said product advice logic available upon reaching the tag in said entertainment content, said tag being configured to point to product advice logic;

a first display screen associated with said processor and being configured to display product advice for the product, said product advice being associated with the product advice logic; and

a broadcast device configured to distribute, from within a store, the entertainment content to a portable communication device located within the store;

wherein the portable communication device is configured to execute said product advice logic for displaying the product advice on a second display screen of said portable communication device.

16. The system of claim 15, wherein said product advice includes advice about a location that the product is being sold within the store.

17. The system of claim 15, wherein said portable communication device is a smartphone and the broadcast device transmits signals wirelessly from within said store to the smartphone also located in said store.