SYSTEMS AND METHODS FOR DIRECTION OF COMMUNICATION TRAFFIC

• US 20110066716A1
• Filed: 11/16/2010
• Published: 03/17/2011
• Est. Priority Date: 10/27/2002
• Status: Abandoned Application

• Current Assignee: Alan Sullivan, Mark Lewyn, Sezen Uysal
• Original Assignee: Alan Sullivan, Mark Lewyn, Sezen Uysal
• Inventors: Lewyn, Mark, Uysal, Sezen, SULLIVAN, Alan
• Application Number:
  US12/947,339
• Publication Number:
  US 20110066716A1
• Time in Patent Office: Days
• US Class Current: 709/223
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: H04L 61/10 of different types
• CPC Class Codes: H04L 61/30 Managing network names, e.g. use of aliases or nicknames name-to-address mapping H04L61/45
• CPC Class Codes: H04L 61/4511 using domain name system [DNS]
• CPC Class Codes: H04L 61/4552 Lookup mechanisms between a plurality of directories; Synchronisation of directories, e.g. metadirectories
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/563 Data redirection of data network streams
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 69/40 for recovering from a failure of a protocol instance or entity, e.g. service redundancy protocols, protocol state redundancy or protocol service redirection management of faults, events, alarms or notifications in data switching networks H04L41/06
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

An internet traffic redirection architecture is disclosed that allows for directing of various traffic to specified sites. The system and method allow a controller, such as an ISP, to benefit from unresolved IP Address requests and keyword and hotword queries by capturing this traffic and directing it to participating partners who provide content relevant and/or geographically relevant results. The system and method can decrease lost traffic, irrelevant keyword and hotword search results, and irrelevant redirection by web browsers resident on user'"'"'s personal computers.

Claims

1. An internet appliance comprising hardware implementing:

a processor that receives a query from a point of origin;

a processor that analyzes the query;

a processor that directs the sender of the query to a landing page without passing the query to the internet infrastructure if one or more pre-defined conditions are met, but passes the query to the internet infrastructure if the pre-defined conditions are not met,

wherein at least one of the pre-defined conditions is the condition that the query is not associated with a protocol of interest.

2. The internet appliance of claim 1, comprising one processor.

3. The internet appliance of claim 1, wherein the query contains a keyword, a hotword, or a mis-typed IP Address.

4. The internet appliance of claim 1, further comprising a processor that synthesizes information received from the query and the internet.

9. The internet appliance of claim 1, comprising

a processor that receives a query generated at a point of origin,

a processor that analyzes the query to determine if it is resolvable or unresolvable or contains one or more pre-defined bit strings,

a processor that submits the query to the internet infrastructure to resolve the query if it is resolvable,

a processor that directs the sender of the query to a landing page if it is unresolvable or contains one or more pre-defined bit strings,

a processor that receives information about a resolvable query from the internet infrastructure,

a processor that analyzes the information about a resolvable query received from the internet infrastructure,

a processor that forwards to the point of origin of the query information regarding a resolvable query that is resolved and that is received from the internet infrastructure, and

a processor that directs the sender of the query to a landing page if the information from the internet infrastructure indicates that the query was unresolved.

5. An internet appliance comprising:

a processor that receives a query from a point of origin;

a processor that passes the query on to the internet infrastructure;

a processor that receives information from the internet infrastructure;

a processor that analyzes the information received from the internet infrastructure; and

a processor that directs the sender of the query to a first landing page if certain pre-defined conditions are met, or passes on the information from the internet to the point of origin or directs the sender of the query to a second landing page if those conditions are not met,

wherein at least one predefined condition is the condition that the query is not associated with a protocol of interest.

6. The internet appliance of claim 5, comprising one processor.

7. The internet appliance of claim 5, wherein the query contains a keyword, a hotword, or a mis-typed IP Address.

8. The internet appliance of claim 5, further comprising a processor that synthesizes information received from the query and the internet.

10. A method of directing traffic on the internet, said method comprising:

receiving a query generated at a point of origin;

analyzing the query;

directing the query to a redirect landing page without passing the query to the internet infrastructure if one or more pre-defined conditions are met, and passing the query on to the internet infrastructure if one or more pre-defined conditions are not met,

wherein at least one pre-defined condition is the condition that the query is not associated with a protocol of interest.

11. The method of claim 10, wherein the method comprises:

receiving a query generated at a point of origin;

analyzing the query;

directing the query to a redirect landing page if pre-defined conditions are met, and

passing the query on to the internet infrastructure if pre-defined conditions are not met;

wherein the query comprises one or more search terms for information from the Internet,

wherein the redirect landing page contains search results relevant to the search term(s), and

wherein the redirect landing page optionally contains a search bar.

12. A method of directing traffic on the internet, said method comprising:

receiving a query generated at a point of origin;

analyzing the query to determine if it is resolvable or unresolvable or contains one or more pre-defined bit strings;

submitting the query to the internet infrastructure to resolve the query if it is determined to be resolvable;

directing the sender of the query to a landing page without passing the query to the internet infrastructure if it is unresolvable or contains one or more pre-defined bit strings;

receiving information about a resolvable query from the internet infrastructure;

analyzing the information about a resolvable query received from the internet infrastructure;

forwarding to the point of origin of the query information regarding a resolvable query that is resolved and that is received from the internet infrastructure; and

directing the sender of the query to a landing page if the information from the internet infrastructure indicates that the query was unresolved,

wherein at least one pre-defined condition is the condition that the query is not associated with a protocol of interest.

13. The method of claim 12, further comprising building a landing page for each unresolvable or unresolved query or each query containing one or more pre-defined bit strings.

14. The method of claim 12, wherein said building a landing page is a dynamic process that is performed for every query based on information that is relevant to that query.

15. The method of claim 12, wherein the query comprises a keyword or a hotword.

16. The method of claim 12, wherein the method is implemented partially or wholly at Layer 2 of the Internet architecture.

17. The method of claim 12, further comprising analyzing the IP address, MAC address, geographic location, or two or all three of these, associated with the query.

18. The method of claim 12, wherein the query is received from a plug-in resident on a computer at the point of origin.

19. The method of claim 12, wherein the method is performed wholly or partially at the ISP level of the internet infrastructure.