FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM

• US 20110067046A1
• Filed: 04/12/2010
• Published: 03/17/2011
• Est. Priority Date: 05/02/2006
• Status: Abandoned Application

• Current Assignee: Invidi Technologies Corporation
• Original Assignee: Invidi Technologies Corporation
• Inventors: COX, EARL, PETERSON, ALDEN LLOYD II, SHEEHAN, PATRICK M.
• Application Number:
  US12/758,532
• Publication Number:
  US 20110067046A1
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4666 using neural networks, e.g. processing the feedback provided by the user
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/6338 directed to network
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.

Claims

1-43. -43. (canceled)

44. A method for in targeting assets in a broadcast network, comprising the steps of:

determining, at a user equipment device, user information regarding a user of said user equipment device based at least in part on user inputs to said user equipment device; and

signaling said broadcast network based on the user information.

45. An apparatus for use in targeting assets in a broadcast network, comprising:

a processor associated with a user equipment device operative for determining information regarding a user of said user equipment device based at least in part on user inputs to said user equipment device; and

an interface, operatively associated with the processor, for use in signaling said broadcast network based on the user information.

46. A method for use in targeting assets in a broadcast network, comprising the steps of:

collectively analyzing a stream of data corresponding to a series of user inputs; and

applying logic for matching a pattern described by that stream to a characteristic associated with an audience classification of a user.