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SYSTEM AND METHOD IN A TELEVISION SYSTEM FOR PROVIDING ADVERTISING INFORMATION ASSOCIATED WITH A USER-SELECTED OBJECT IN A TELEVISION PROGRAM

  • US 20110067051A1
  • Filed: 09/13/2010
  • Published: 03/17/2011
  • Est. Priority Date: 09/14/2009
  • Status: Abandoned Application
First Claim
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1. A method, in a television system, for responding to user selection of an object in television programming, the method comprising:

  • determining an identity of a user-selected object in a television program being presented to a user, where the user-selected object corresponds to a consumer good and/or service;

    determining, based at least in part on the determined object identity, one or more actions to perform associated with the consumer good and/or service; and

    performing the determined one or more actions.

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