Occurrence marketing tool

• US 20110071843A1
• Filed: 09/20/2010
• Published: 03/24/2011
• Est. Priority Date: 09/18/2009
• Status: Abandoned Application

• Current Assignee: Fish Technologies, Inc.
• Original Assignee: Fish Technologies, Inc.
• Inventors: Weldon, Richard, Gilvar, Michael, Hess, David
• Application Number:
  US12/924,066
• Publication Number:
  US 20110071843A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

A occurrence marketing server communicates with a database to store and retrieve information related to solution seekers, solution providers, surveys, survey responses and social networking data. A universal solution code (USC) is assigned to a set of solution assets configurable into a webpage describing the solution. The occurrence marketing server communicates with mobile devices via an SMS gateway to send and receive text messages. A dashboard is made available to solution seekers and providers. A mobile lead retrieval application uses a badge code to correlate and provide surveys to solution seekers. An information request application accepts and responds to USC codes via SMS text messaging.

Claims

1. An occurrence marketing system for exchanging solutions between a set of solution providers and a set of solutions seekers association with a set of mobile devices connected to a mobile network, the set of mobile devices capable of sending a set of SMS text messages to an SMS gateway comprising:

an OMS server connected to the interne and programmed to send and receive the set of SMS text messages from the SMS gateway via a short code assigned to the OMS server;

a database, connected to the OMS server, including a set of tables;

a dashboard application, operated by a CPU and connected to the OMS server and the database;

the set of tables comprising a set of solution seeker requests, a set of solution seeker profiles, a set of solution provider requests, a set of solution provider data, a set of allocated USC assets, a set of surveys, a survey responses, and a set of social networking data; and

,

a set of universal solution codes, each universal solution code associated with an allocated USC asset in the set of allocated USC assets.

2. The system of claim 1 wherein the OMS server includes an API for a social networking site.

3. The system of claim 1 wherein at least one universal solution code is a badge code assigned to a solution seeker of the set of solution seekers and the badge code is stored in a solution seeker profile.

4. The system of claim 1 wherein the OMS server is programmed to accept a universal solution code in a first SMS text message directed to the short code from an originator and respond to the universal solution code by sending a second SMS text message to the originator.

5. The system of claim 4 wherein the OMS server is further programmed to include a URL link to a survey in the second SMS text message.

6. The system of claim 4 wherein the OMS server is further programmed to include in the second SMS text message, a URL link to a website associated to a solution provider.

7. The system of claim 1 wherein the OMS server is programmed to accept a universal solution code in a first SMS text message directed to the short code from an originator and respond to the universal solution code by sending a second SMS text message to a recipient.

8. The system of claim 7 wherein the OMS server is further programmed to include a URL link to a survey in the second SMS text message.

9. The system of claim 7 wherein the OMS server is further programmed to include in the second SMS text message, a URL link to a website associated to a solution provider.

10. The system of claim 1 wherein the OMS server is programmed to generate a survey form from the set of surveys, collect survey data from the survey form, and associate the survey data to a solution seeker profile of the set of solution seeker profiles.

11. The system of claim 1 wherein the dashboard application is associated with a solution seeker of the set of solution seekers.

12. The system of claim 1 wherein the dashboard application is associated with a solution provider of the set of solution seekers.

13. The system of claim 11 wherein the OMS server is programmed to store a solution description from a set of solution provider data in the dashboard application.

14. The system of claim 12 wherein the OMS server is programmed to store a subset of solution seeker profiles, from the set of solution seeker profiles, in the dashboard application.

15. The system of claim 1 further comprising a native application operating on a mobile device and connected to the OMS server by a network, the native application further programmed to display a survey form, collect survey data from the survey form, and send the survey data to the OMS server.

16. The system of claim 1 where the dashboard application further comprises a problem solver application.

17. The system of claim 16 wherein the problem solver application includes at least one subprogram of the group of:

a subprogram to search blog posts, a subprogram to post problem statements to a message board, a subprogram to search through the set of universal solution codes, and a subprogram to send a request for proposal.

18. The system of claim 1 where the dashboard application further comprises a connection finder application.

19. The system of claim 18 wherein the connection finder application includes at least one subprogram of the group of:

a subprogram to search a member directory, a subprogram to link to a search engine, a subprogram to view a social networking group, a subprogram to display twitter feeds, and a subprogram to follow twitter leads.

20. The system of claim 1 where the dashboard application further comprises a message application, to capture and display a set of messages related to the set of universal solution codes.

21. The system of claim 20 wherein the message application includes a container to hold the set of messages related to the set of universal solution codes.

22. The system of claim 1 where the dashboard application further comprises an education application to connect a solution seeker to a set of educational opportunities.

23. The system of claim 22 wherein the education application includes at least one subprogram of the group:

a subprogram capable of displaying webinar information and link to webinars;

a subprogram capable of posting classes and webinars on a message board; and

,

a subprogram capable of linking to a web demonstration of a product.

24. The system of claim 1 where the dashboard application further comprises an industry news application to connect a dashboard user to a set of industry news items.

25. The system of claim 24 wherein the industry news application includes:

a subprogram capable of capturing and providing a list of the industry news items;

a subprogram capable of displaying an industry news item;

a subprogram capable of linking to an RSS feed; and

,

a subprogram capable of displaying news messages with sponsored advertisements.

26. The system of claim 1 where the dashboard application is a web application operating on a web server and accessed over the interne.

27. The system of claim 1 where the dashboard application is a native application operating on a mobile device.

28. The system of claim 27 where the dashboard application comprises a capture component to capture solution seeker information, a communication component to interactively communication with a solution seeker, and a follow-up component to encourage further contact with the solution seeker.

29. The system of claim 28 wherein dashboard application includes:

a subprogram capable of capturing data entry of a solution seeker profile of the set of solution seeker profiles;

a subprogram capable of looking up the solution seeker profile of the set of solution seeker profiles; and

,

a subprogram capable of providing a survey to a mobile device of the set of mobile devices.

30. The system of claim 28 wherein the dashboard application includes;

a subprogram capable of sending a set of surveys to the set of mobile devices;

a subprogram capable of sending to a mobile device, a link to a pre-arranged chat session to the set of mobile devices;

a subprogram capable of initiating an interactive quiz for a solution seeker of the set of solution seekers; and

,

a subprogram capable of generating a reward for the solution seeker of the set of solution seekers.

31. The system of claim 28 wherein the dashboard application includes:

a subprogram capable of delivering media content to a mobile device of the set of mobile devices; and

,

a subprogram to create appointments with a solution seeker.

32. A method for marketing lead retrieval in an occurrence marketing system having an OMS server connected to a database and a dashboard application operating on a web server comprising the steps:

registering a solution provider by storing solution provider data in the database, the solution provider data including a mobile phone number associated to a mobile device carried by a solution provider staff member;

registering a solution seeker by storing a solution seeker profile in the database;

creating a set of surveys for the solution provider and storing the surveys in the database;

providing a badge with a unique badge code to the solution seeker;

storing the badge code in the solution seeker profile in the database;

sending the badge code from the mobile device to the OMS server;

associating the mobile phone number to the solution provider data to identify the solution provider;

associating the unique badge code to the solution seeker to look up the solution seeker profile;

composing a survey based on the solution provider data and the solution seeker profile;

sending the survey to the mobile device;

submitting a survey response to the OMS server;

storing the survey response in the database; and

,

associating the survey response to the solution seeker profile.

33. The method of claim 32 including the steps of assigning a short code to the OMS server and routing SMS messages to the OMS server addressed to the short code.

34. The method of claim 33 wherein the step of sending the badge code from the mobile device to the OMS server includes sending an SMS text message addressed to the short code.

35. The method of claim 32 wherein the step of sending the survey to the mobile device includes the substep of sending a SMS text message from the OMS server to the mobile device containing a URL link to a survey webpage.

36. The method of claim 35 wherein the step of submitting the survey response includes the substeps:

opening a web browser in the mobile device;

following the URL link to display the survey webpage;

completing a form on the survey webpage; and

,

submitting the completed form in the web browser to the OMS server as the survey response.

37. The method of claim 32 including the step of posting pages of information to the dashboard application wherein the pages of information are only accessible by the solution seeker.

38. The method of claim 32 including the step of sending contact information for the solution seeker to the mobile device.

39. The method of claim 32 including the step of publishing a list of solution seeker leads to the solution provider.

40. The method of claim 32 wherein the step of sending the survey to the mobile device includes the substep of installing a native survey application on the mobile device.

41. The method of claim 40 wherein the step of submitting the survey response includes the substeps:

operating the native survey application to display the survey as a form;

completing the form in the native survey application; and

,

submitting the completed form to the OMS server as the survey response.

42. A method for servicing information requests in an occurrence marketing system having an OMS server connected to a database and a dashboard application operating on a web server;

the method comprising the steps;

registering a solution provider by storing solution provider data in the database;

registering a solution seeker by storing a solution seeker profile in the database;

including in the solution seeker profile, a mobile phone number associated to a mobile device carried by the solution seeker;

creating a set of universal solution codes;

registering the set of universal solution codes with the database;

creating a set of solution assets associated to the set of universal solution codes and associated to a solution provider;

storing the set of solution assets in the database; and

,

delivering a solution asset in the set of solution assets to the solution seeker when the solution seeker requests a universal solution code.

43. The method of claim 42 including the steps of assigning a short code to the OMS server and routing SMS messages to the OMS server addressed to the short code.

44. The method of claim 43 wherein the step of delivering a solution asset includes the substeps of:

sending a first SMS text message from the mobile device to the OMS server using the short code, the first SMS text message including a requested universal solution code;

recording the first SMS text message in the database as a USC request associated to the solution seeker;

retrieving a requested solution asset associated to the requested universal solution code;

composing a web page containing the requested solution asset;

sending the web page to the mobile device; and

,

displaying the web page on the mobile device.

45. The method of claim 44 wherein the step of retrieving a requested solution asset includes the substeps:

composing a URL link to the requested solution code asset;

sending the URL link to the mobile device from the OMS server in a second SMS text message;

Opening a web browser on the mobile device to follow the URL link; and

, o retrieving the requested solution asset as a associated to the URL link.

46. The method of claim 42 including the step of posting additional pages of information related to the requested solution asset to the dashboard application wherein the pages of information are only accessible by the solution seeker.

47. The method of claim 42 including the step of recording all requests for universal solution codes in the solution seeker profile.

48. The method of claim 43 wherein the step of delivering a solution asset includes the substeps of:

sending a first SMS text message from the mobile device to the OMS server using the short code, the first SMS text message including a delivery code prepending a requested universal solution code;

recording the first SMS text message in the database as a USC request associated to the solution seeker;

retrieving a requested solution asset associated to the requested universal solution code;

composing a web page containing the requested solution asset;

looking up an email address of the solution seeker from the solution seeker'"'"'s profile; and

,

sending a URL link to the web page in an email to the solution seeker.

49. The method of claim 43 wherein the step of delivering a solution asset includes the substeps of:

sending a first SMS text message from the mobile device to the OMS server using the short code, the first SMS text message including a delivery code prepending a requested universal solution code;

recording the first SMS text message in the database as a USC request associated to the solution seeker;

retrieving a requested solution asset associated to the requested universal solution code;

selecting a pre-recorded voice message describing the requested solution asset;

calling the mobile device; and

,

playing the pre-recorded voice message to the mobile device.

50. The method of claim 43 wherein the step of delivering a solution asset includes the substeps of:

sending a first SMS text message from the mobile device to the OMS server using the short code, the first SMS text message including a delivery code prepending a requested universal solution code;

recording the first SMS text message in the database as a USC request associated to the solution seeker;

retrieving a requested solution asset associated to the requested universal solution code;

selecting a survey related to the requested solution asset; and

sending the survey to the mobile device.

51. The method of claim 50 including the additional steps of:

composing a URL link to a survey webpage associated to the selected survey;

sending the URL link in a second SMS text message from the OMS server to the mobile device;

opening the URL link in a web browser application in the mobile device;

displaying the survey webpage;

recording the survey response from the survey webpage in the database; and

,

associating the survey response in the solution seeker'"'"'s profile.

52. The method of claim 50 including the step of rewarding the solution seeker based on the survey response.

53. The method of claim 50 including the additional steps of:

composing a series of survey questions;

sending a first survey question as an outgoing SMS text message to the mobile device;

receiving a first response as an incoming SMS text message from the mobile device;

sending a second survey question as a second outgoing SMS text message to the mobile device depending upon the first response; and

repeating the sending of survey questions for all the series of survey questions based on the received responses.

54. The method of claim 50 including the step of rewarding the solution seeker based on the survey response.

55. The method of claim 48 including the step of assigning the text “

GO”

as the delivery code.

56. The method of claim 49 including the step of assigning the text “

HEAR”

as the delivery code.

57. The method of claim 50 including the step of assigning the text “

QUIZ”

as the delivery code.

58. A centralized occurrence marketing system for exchanging solutions between solution providers and solutions seekers comprising:

a global OMS server connected to a wide area network and programmed to send and receive SMS text messages from an SMS gateway via a first short code assigned to the global OMS server;

a global database connected to the global OMS server containing a set of tables comprising solution seeker requests, solution seeker profiles;

solution provider requests, solution provider data, set of allocated USC assets, set of surveys, survey responses, and social networking data;

a local OMS server connected to the wide area network and programmed to send and receive SMS text messages from the SMS gateway via a second short code assigned to the local OMS server;

a local database connected to the local OMS server containing a set of tables comprising solution seeker requests, solution seeker profiles;

solution provider requests, solution provider data, set of allocated USC assets, set of surveys, survey responses, and social networking data;

a dashboard application operated by a CPU and connected to the global OMS server, the local OMS server, the global database and the local database;

a first local area network connecting a first set of mobile devices and the global OMS server;

a second local area network connecting a second set of mobile devices and the local OMS server;

a set of universal solution codes, each universal solution code associated to an allocated USC asset in the set of allocated USC assets.

59. The system of claim 58 wherein the local OMS server is programmed to upload data in the local database to the global database.

60. The system of claim 58 wherein the first local area network is a wireless network.

61. The system of claim 59 wherein the second local area network is a wireless network.

62. The system of claim 58 wherein the first set of mobile devices are in communication with the dashboard application.

63. The system of claim 58 wherein the second set of mobile devices are in communication with the dashboard application.

64. The system of claim 58 wherein the global OMS server includes a mobile lead retrieval application programmed to deliver surveys to the first set of mobile devices.

65. The system of claim 58 wherein the global OMS server includes an information request application programmed to deliver USC assets to the first set of mobile devices based on receiving SMS text messages addressed to the first short code.

66. The system of claim 58 wherein the local OMS server includes a mobile lead retrieval application to deliver surveys to the second set of mobile devices.

67. The system of claim 58 wherein the local OMS server includes an information request application programmed to deliver USC assets to the second set of mobile devices based on receiving SMS text messages addressed to the second short code.

68. A method for managing an event for a membership organization using an occurrence marketing system having an OMS server, a database connected to the OMS server and a dashboard application connected to the database and the OMS server;

the membership organization comprising a set of members;

the method comprising the steps;

registering a set of solution seekers as members of the membership organization;

registering a set of solution providers as members of the membership organization;

storing a member profile data for each member of the membership organization in the database;

storing event behaviors of each member of the membership organization;

enabling a member dashboard website in the dashboard application for each member of the membership organization;

aggregating a set of solution assets associated to the solution providers;

assigning a universal solution code to each solution in the set of solution assets;

collecting survey information from a solution seeker member of the membership organization into the database;

appending the solution seeker member'"'"'s profile data with the survey information;

storing event session information in the database; and

allowing member access to the event session information and the set of solution assets via the dashboard application.

69. The method of claim 68 including the steps of:

identifying solution seekers that are in need of a solution asset associated to a universal solution code;

sending a message to the identified solution seekers with information relating to the solution asset; and

,

connecting the universal solution code to an advertising medium after sending the message.

70. The method of claim 68 including the steps of:

enabling a provider dashboard website for each solution provider in the set of solution providers;

storing a pre-defined criteria associated to at least one solution asset; and

,

delivering contact information to the provider dashboard website for a set of solution seekers selected from the members of the membership organization, whose profile matches the pre-defined criteria.