METHOD, SYSTEM, AND DEVICE FOR SELECTING ADVERTISEMENT CONTENTS
First Claim
1. A method for selecting advertisement contents, the method comprising:
- receiving an advertisement request carrying advertisement request parameters;
matching the advertisement request parameters with advertisement description information which comprises a version field; and
returning the matched advertisement description information, the matched version field in the advertisement description information, and an advertisement content corresponding to the matched advertisement description information.
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Abstract
A method, system, and device for selecting advertisement contents are provided. The method for selecting advertisement contents includes: receiving an advertisement request carrying advertisement request parameters; matching the advertisement request parameters with advertisement description information including a version field; and returning the matched advertisement description information, the matched version field in the advertisement description information, and an advertisement content corresponding to the matched advertisement description information. An advertisement includes multiple versions of advertisement description information, which enhances the flexibility in advertisement description and increases the opportunity of selecting and presenting the advertisement to users, thereby maximizing the benefit of the advertiser, saving the storage space, and reducing the amount of data transmission.
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Citations
15 Claims
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1. A method for selecting advertisement contents, the method comprising:
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receiving an advertisement request carrying advertisement request parameters; matching the advertisement request parameters with advertisement description information which comprises a version field; and returning the matched advertisement description information, the matched version field in the advertisement description information, and an advertisement content corresponding to the matched advertisement description information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for selecting advertisement contents, the system comprising:
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a service server, configured to send an advertisement request carrying advertisement request parameters; and an advertisement server, configured to receive the advertisement request sent by the service server, match the advertisement request parameters carried in the advertisement request with advertisement description information comprising a version field that is stored in the advertisement server, and return the matched advertisement description information, the matched version field in the advertisement description information, and an advertisement content corresponding to the matched advertisement description information to the service server, so that the service server presents the advertisement content according to the matched version field in the advertisement description information when providing an online service. - View Dependent Claims (12)
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13. An advertisement server, comprising:
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a receiving module, configured to receive an advertisement request carrying advertisement request parameters; an advertisement description library, configured to store advertisement contents and various versions of advertisement description information comprising a version field; an advertisement selection module, configured to match the advertisement request parameters carried in the advertisement request that is received by the receiving module with the advertisement description information stored in the advertisement description library; and a return module, configured to return the advertisement description information matched by the advertisement selection module, the matched version field in the advertisement description information, and the advertisement content corresponding to the matched advertisement description information to a service server or an advertisement client.
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14. An advertisement client, comprising:
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a request receiving module, configured to receive an advertisement request carrying advertisement request parameters that is sent by a service client; an advertisement description library, configured to store advertisement contents and advertisement description information comprising a version field; an advertisement selection module, configured to match the advertisement request parameters carried in the advertisement request that is received by the request receiving module with the advertisement description information stored in the advertisement description library; and a content return module, configured to return the matched advertisement description information, the matched version field in the advertisement description information, and the advertisement content corresponding to the matched advertisement description information to the service client when the advertisement selection module selects the advertisement description information matching with the advertisement request parameters. - View Dependent Claims (15)
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Specification