SYSTEM AND METHOD FOR MONITORING ADVERTISEMENT ASSIGNMENT

• US 20110072131A1
• Filed: 08/19/2010
• Published: 03/24/2011
• Est. Priority Date: 08/20/2009
• Status: Active Grant

• Current Assignee: eXelate Media Ltd. (MOOD Media Corporation)
• Original Assignee: eXelate Media Ltd. (MOOD Media Corporation)
• Inventors: Ben-Zvi, Nitzan, Zohar, Meir
• Granted Patent: US 8,621,068 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method is disclosed which emulates accessing web sites by a simulated web visitor. The characteristics of the web user may be controlled as may be the timing and number of visits and the nature of the web sites visited. During the emulated visits cookies of the web visitor are modified. The emulated visits may be directed to a sub-group of web sites which are engaged in agreements granting them reward for the provision of data indicative of the nature of past web visits, and to a sub-group of web sites which are not engaged in such agreements. Comparison of the exposure of the emulated web visitor to advertisements in each of the sub groups may be analyzed to indicate whether the agreements are properly executed and the reward is properly given.

Claims

1. A method comprising:

(a) emulating by a monitor service a network user accessing a first Internet web site belonging to a first group of web sites, said accessing invoking recordal of a tag in said emulated network user, said tag to indicate history of accessing into web sites of certain character, said Internet web site is associated with said certain character;

(b) emulating by said monitor service said network user accessing a second Internet web site belonging to a second group of web sites and, said second. Internet web site presenting advertising content, said advertising content provided by an advertisements providing service, and recording the received advertisements content and associated meta data and saving said received advertisements content as a first advertisement exposure indicator;

(c) emulating by said monitor service a second network user accessing an Internet web site belonging to said second group of web sites, said second Internet web site presenting advertising content, said advertising content provided by said advertisements providing service and recording the received advertisements content and meta data and saving said received advertisements content as a second advertisement exposure indicator;

(d) analyzing said first advertisement exposure indicator and said second advertisement exposure indicator, and

(e) issuing indication of the effect of said tagging on the difference between said first advertisement exposure indicator and said second advertisement exposure indicator based on said analyzing and on a predefined alert policy.

2. The method of claim 1, wherein at least one step of a list containing step (a), step (b) and step (c) is repeated more than one time.

3. The method of claim 1, wherein steps (a)-(c) are repeated more than one time.

4. The method of claim 1, wherein the time between repetitions and between steps is definable.

5. The method of claim 1, wherein said emulating comprising emulating one or more of the features in the list containing origin country, time-of-day, day-in-week, type of emulated browser.

6. The method of claim 1, wherein said indication of said effect of said tagging on the difference between said first advertisement exposure indicator and said second advertisement exposure indicator based on said analyzing is indicative of one or more of a list comprising the tagging was not used as expected, the tagging was overused, the frequency of presenting of advertisements exceeds a defined limit, the expected income based on said tagging is different form the actual income and tagging was used for presenting unauthorized content.

7. A computer readable medium comprising a computer executable program that when executed performs:

(a) emulating by a monitor service a network user accessing a first Internet web site belonging to a first group of web sites, said accessing invoking recordal of a tag in said emulated network user, said tag to indicate history of accessing into web sites of certain character, said Internet web site is associated with said certain character;

(b) emulating by said monitor service said network user accessing a second Internet web site belonging to a second group of web sites and, said second Internet web site presenting advertising content, said advertising content provided by an advertisements providing service, and recording the received advertisements content and saving said received advertisements content and associated meta data as a first advertisement exposure indicator;

(c) emulating by said monitor service a second network user accessing an Internet web site belonging to said second group of web sites, said second Internet web site presenting advertising content, said advertising content provided by said advertisements providing service and recording the received advertisements content and saving said received advertisements content as a second advertisement exposure indicator;

(d) analyzing said first advertisement exposure indicator and said second advertisement exposure indicator, and

(e) issuing indication of the effect of said tagging on the difference between said first advertisement exposure indicator and said second advertisement exposure indicator based on said analyzing.

8. The method of claim 7, wherein at least one step of a list containing step (a), step (b) and step (c) is repeated more than one time.

9. The method of claim 7, wherein steps (a)-(c) are repeated more than one time.