METHOD AND APPARATUS FOR AUTOMATICALLY PERFORMING AN ONLINE CONTENT DISTRIBUTION CAMPAIGN
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Abstract
A computer implemented method is described. Data is collected about a number of member entities that have online interaction with a group entity. A predefined state is assigned to a selected one of the member entities automatically, in response to applying a predefined rule to analyze some of the collected data. The rule is defined in part by the group entity. The method automatically determines whether or not online content is to be delivered to the selected member entity, based on the assigned state. In another embodiment, online content that is to be delivered to the selected member entity is automatically personalized for the selected member entity, again based on the assigned state. Other embodiments are also described and claimed.
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Citations
11 Claims
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1. (canceled)
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2. An article of manufacture comprising:
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a machine-accessible medium having stored therein a viewer application that is associated with a user, wherein the viewer application is a client program that programs a machine to enable the user to view a fax message that is contained in a file, wherein the viewer application upon being launched in the machine determines whether an Internet connection exists in the machine and if so sends a resource locator that includes an identification of the user, to a server over the Internet, the programmed machine is to then display a splash screen of the viewer application that contains a window, wherein content of the window is determined by the server in response to receiving the resource locator. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification