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IMPLICIT MECHANISM FOR DETERMINING USER RESPONSE TO MEDIA

  • US 20110072448A1
  • Filed: 09/21/2009
  • Published: 03/24/2011
  • Est. Priority Date: 09/21/2009
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • detecting a user initiated viewing event associated with a user viewing media content;

    detecting a user viewing termination event associated with the media content;

    determining a viewing duration for the media content and a total duration for the media content;

    calculating an emotional response factor using the viewing duration and the total duration, wherein the emotional response factor is calculated using different functions depending on total duration;

    maintaining the emotional response factor with an identifier associated with the media content.

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