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System and Method for Substituting Broadband Delivered Advertisements for Expired Advertisements

  • US 20110072456A1
  • Filed: 09/24/2009
  • Published: 03/24/2011
  • Est. Priority Date: 09/24/2009
  • Status: Abandoned Application
First Claim
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1. An Internet Protocol television (IPTV) system comprising an advertising module adapted to:

  • read metadata information associated with a first advertising item included within a content item that is recorded on a set-top box;

    determine that the first advertising item is expired;

    send a second advertising item to the set-top box to be played on the set-top box in the place of the first advertising item when the content item is played on the set-top box; and

    delete the first advertising item.

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