System and Method for Substituting Broadband Delivered Advertisements for Expired Advertisements
First Claim
1. An Internet Protocol television (IPTV) system comprising an advertising module adapted to:
- read metadata information associated with a first advertising item included within a content item that is recorded on a set-top box;
determine that the first advertising item is expired;
send a second advertising item to the set-top box to be played on the set-top box in the place of the first advertising item when the content item is played on the set-top box; and
delete the first advertising item.
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Accused Products
Abstract
An Internet Protocol television (IPTV) system includes an advertising module adapted to read metadata information associated with an advertising item included within a content item recorded on a set-top box, determine that the advertising item is expired, and send another advertising item to the set-top box to be played on the set-top box in the place of the first advertising item when the content item is played on the set-top box. A method includes determining that an advertising item that is included within a content item that is recorded on a set-top box is expired, deleting the advertising item from the set-top box, recording a second advertising item on the set-top box, and playing the second advertising item in the place of the first advertising item when the content item is played on the set-top box.
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Citations
20 Claims
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1. An Internet Protocol television (IPTV) system comprising an advertising module adapted to:
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read metadata information associated with a first advertising item included within a content item that is recorded on a set-top box; determine that the first advertising item is expired; send a second advertising item to the set-top box to be played on the set-top box in the place of the first advertising item when the content item is played on the set-top box; and delete the first advertising item. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A set-top box comprising:
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a network interface adapted to receive a content item from an Internet Protocol television (IPTV) network, wherein the content item includes a first advertising item; a recording device adapted to record the content item; and a metadata module adapted to; determine that the first advertising item is expired; notify an advertising module in the IPTV network that the first advertising item is expired; receive a second advertising item from the advertising module; delete the first advertising item; record the second advertising item; and display the second advertising item in the place of the first advertising item when the content item is replayed from the recording device. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A method comprising:
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determining at an advertising module in an Internet Protocol television (IPTV) system that a first advertising item is expired, wherein the first advertising item is included within a content item that is recorded on a set-top box; in response to determining that the first advertising item is expired, sending a second advertising item to the set-top box; deleting the first advertising item from the set-top box; recording the second advertising item on the set-top box; and playing the second advertising item in the place of the first advertising item when the content item is played on the set-top box. - View Dependent Claims (17, 18, 19, 20)
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Specification