Systems and Methods for Providing Mobile Advertising and Directory Assistance Services
First Claim
1. A device for placing an order in a wireless telecommunications network, the device comprising:
- an input interface;
an output interface;
a transceiver;
a processor in communication with the input interface, the output interface, and the transceiver; and
a memory in communication with the processor, the memory being configured to store instructions that, when executed, make the processor operable to;
responsive to receiving a search parameter via the input interface, generate a search query for content, the search query comprising the search parameter;
transmit, via the transceiver, the search query to a server by way of the wireless telecommunications network;
receive, from the server via the transceiver as at least one multimedia messaging service (MMS) message, at least one bundle of multimedia content related to an entity identified by the search parameter, the bundle of multimedia content being compiled into an interactive multimedia presentation;
present, via the output interface, the interactive multimedia presentation, the interactive multimedia presentation comprising at least one item associated with the entity;
receive, via the input interface, an input, the input comprising a selection of at least one of the at least one item presented in the interactive multimedia presentation; and
transmit, via the transceiver, an order to the entity, the order comprising the item selection.
1 Assignment
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Accused Products
Abstract
Rich multimedia content is provided to a wireless device, particularly in response to a request for directory assistance generated by a client application. The multimedia content is provided as a multimedia message including bundled multimedia elements such as images, sound, text, and video files. The multimedia elements are compiled into a single multimedia presentation or deck that includes multiple screens that are automatically advanced for the convenience of the wireless device user. The user can interact with elements of the multimedia presentation, for example by placing orders, providing payment information, controlling playback, and forwarding or saving the deck to the wireless device. Multiple decks may be retrieved by a single request, and the decks are presented in an order determined by a bidding system or according to user preferences. Elements can be presented visually and/or audibly, and the user can interact using voice commands, manual entries, or stored entries.
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Citations
17 Claims
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1. A device for placing an order in a wireless telecommunications network, the device comprising:
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an input interface; an output interface; a transceiver; a processor in communication with the input interface, the output interface, and the transceiver; and a memory in communication with the processor, the memory being configured to store instructions that, when executed, make the processor operable to; responsive to receiving a search parameter via the input interface, generate a search query for content, the search query comprising the search parameter; transmit, via the transceiver, the search query to a server by way of the wireless telecommunications network; receive, from the server via the transceiver as at least one multimedia messaging service (MMS) message, at least one bundle of multimedia content related to an entity identified by the search parameter, the bundle of multimedia content being compiled into an interactive multimedia presentation; present, via the output interface, the interactive multimedia presentation, the interactive multimedia presentation comprising at least one item associated with the entity; receive, via the input interface, an input, the input comprising a selection of at least one of the at least one item presented in the interactive multimedia presentation; and transmit, via the transceiver, an order to the entity, the order comprising the item selection. - View Dependent Claims (2, 3, 4, 5)
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6. A device for redeeming a coupon in a wireless telecommunications network, the device comprising:
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an input interface; an output interface; a transceiver; a processor in communication with the input interface, the output interface, and the transceiver; and a memory in communication with the processor, the memory being configured to store instructions that, when executed, make the processor operable to; responsive to receiving a search parameter via the input interface, generate a search query for content, the search query comprising the search parameter; transmit, via the transceiver, the search query to a server by way of the wireless telecommunications network; receive, from the server via the transceiver as at least one multimedia messaging service (MMS) message, at least one bundle of multimedia content related to an entity identified by the search parameter, the bundle of multimedia content being compiled into an interactive multimedia presentation comprising a coupon for an item; present, via the output interface, the interactive multimedia presentation, the interactive multimedia presentation comprising a representation of the coupon for the item; and transmit, via the transceiver, the coupon to the entity. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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14. A device for receiving entity-related directory assistance data in a wireless telecommunications network, the device comprising:
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an input interface; an output interface; a transceiver; a processor in communication with the input interface, the output interface, and the transceiver; and a memory in communication with the processor, the memory being configured to store instructions that, when executed, make the processor operable to; responsive to receiving a parameter via the input interface, generate a text message comprising a request for content from an entity, the request comprising the parameter selected from a group of parameters consisting of;
a location of the device, a geographic target location, a location of an entity, an entity type, an entity name, a product type, an entity characteristic, and a search radius;transmit, via the transceiver, the text message to a server by way of the wireless telecommunications network; receive, from the server via the transceiver, at least one multimedia messaging service (MMS) message comprising multimedia content related to the entity, the multimedia content being formatted as an interactive multimedia presentation; and present, via the output interface, the interactive multimedia presentation. - View Dependent Claims (15, 16, 17)
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Specification