CATEGORIZING ONLINE USER BEHAVIOR DATA
First Claim
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1. A method for categorizing online user behavior data, comprising:
- creating a target set of users based on an advertiser query;
identifying two or more users in the target set having one or more first similar behavior attributes using a Minhash algorithm; and
modifying the target set according to the two or more identified users.
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Abstract
A method for categorizing online user behavior data, including creating a target set of users based on an advertiser query, identifying two or more users in the target set having one or more first similar behavior attributes using a Minhash algorithm; and modifying the target set according to the two or more identified users.
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Citations
20 Claims
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1. A method for categorizing online user behavior data, comprising:
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creating a target set of users based on an advertiser query; identifying two or more users in the target set having one or more first similar behavior attributes using a Minhash algorithm; and modifying the target set according to the two or more identified users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-readable storage medium having stored thereon computer-executable instructions which, when executed by at least one computer, cause the at least one computer to:
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receive user behavior data from a search logging system, the user behavior data having information pertaining to one or more users and one or more behavior attributes corresponding to the users; categorize the user behavior data into a first category according to the users; categorize the user behavior data into a second category according to the behavior attributes; create a target set of users based on the second category and an advertiser query; identify two or more users in the target set having one or more similar behavior attributes based on the first category; and modify the target set based on the two or more identified users. - View Dependent Claims (14, 15, 16)
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17. A computer system, comprising:
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at least one processor; and a memory comprising program instructions that when executed by the at least one processor, cause the at least one processor to; receive user behavior data from a search logging system, the user behavior data having information pertaining to one or more users and one or more behavior attributes corresponding to the users; categorize the user behavior data into a first category according to the users; categorize the user behavior data into a second category according to the behavior attributes; create a target set of users based on the second category and an advertiser query; identify two or more users having one or more similar behavior attributes based on the first category; modify the target set based on the two or more identified users; revise the advertiser query based on the modified target set; and create an updated target set based on the second category and the revised advertiser query. - View Dependent Claims (18, 19, 20)
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Specification