SYSTEMS, METHODS AND APPARATUS FOR SELF DIRECTED INDIVIDUAL CUSTOMER SEGMENTATION AND CUSTOMER REWARDS

• US 20110078004A1
• Filed: 09/25/2009
• Published: 03/31/2011
• Est. Priority Date: 09/25/2009
• Status: Abandoned Application

• Current Assignee: Daniel R. Swanson
• Original Assignee: Swanson International, Inc.
• Inventors: Swanson, Daniel R. SR.
• Application Number:
  US12/567,029
• Publication Number:
  US 20110078004A1
• Time in Patent Office: Days
• US Class Current: 705/14.13
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]

Abstract

A system and method classifies individuals based on product or service preferences of tastes. With input from the system on user preferences, offers are created by product or service promoters specific to a segment of users with similar preferences. The offers, items and users are linked using alphanumeric or digital codes. The offers and the linked codes are used to obtain discounts, rewards and incentives, or warranty registration when products or services are purchased. The offers, linked codes and purchases are stored such that they are accessible by a user.

Claims

1. A device comprising:

an input apparatus to facilitate identification and recording of preferences for individuals;

a presentation node to perform content, promotions and advertisements;

a content provider node to distribute or receive content or promotions to a network;

a sellers node to process transactions and pass transaction data to the network

a system using for creating product discounts and rewards for customers, said system matching customer preferences with other users preference, said system creating a segment of a plurality of users, said system using promoter'"'"'s preferences for creating offers for products and services, said system selects and inserts said item'"'"'s promotional offer value in content such that the presentation node performs the promotional content.

2. The device of claim 1 wherein at least one node contains Trusted Platform Module (TPM).

3. The device of claim 1 wherein the network used for the distribution of content is satellite based.

4. The device of claim 1 wherein the network used for the distribution of content is cable based.

5. The device of claim 1 wherein the network used is fiber optic based.

6. The device of claim 1 wherein the network is electro-magnetic wave based.

7. A computer executed method comprising:

gathering responses from the at least one individual;

comparing and matching responses to a segment of at least one unknown person who shares similar tastes and has similar personalities;

identifying products that may be interesting to the at least one individual;

offering the product or service immediately for purchase to the at least one individual;

offering a code for a later purchase to the at least one individual; and

providing a discount, reward or incentive as a function of the identification of personal tastes and individual personality of the at least one individual.

8. The method of claim 7 wherein the code is sent to an electronic device.

9. The method of claim 7 wherein at least one reward is offered to the at least one individual.

10. The method of claim 7 wherein at least one incentive is offered to the at least one individual.

11. The method of claim 7 wherein the at least one individual registers ownership of the at least one product or service.

12. The method of claim 7 wherein the at least one individual reviews or rates the at least one product or service.

13. A computer executed method of identifying aspirational lifestyles, products or services of at least one individual the method comprising:

gathering responses from the at least one individual;

linking current responses to previous responses of the at least one individual;

comparing and matching responses to a segment of at least one unknown person who shares similar tastes and/or a similar personality;

forecasting lifestyle changes for the at least one individual;

identifying potential future lifestyle segmentations for the at least one individual;

identifying at least one product or service for the at least one individual;

offering the at least one product or service immediately for purchase to the at least one individual;

offering a code for a later purchase of at least one product or service to the at least one individual.

14. The method of claim 13 wherein the code is sent to an electronic device.

15. The method of claim 13 wherein at least one reward is offered to the at least one individual.

16. The method of claim 13 wherein at least one incentive is offered to the at least one individual.

17. The method of claim 13 wherein the at least one individual registers ownership of the at least one product or service.

18. The method of claim 13 wherein the at least one individual reviews or rates the at least one product or service.

19. A computer executed method for enabling at least one seller to create discounts, rewards or incentives for at least one good or service the method comprising:

identifying personal tastes for at least one segment to receive discount, reward or incentive;

identifying a propensity to purchase the at least one good or service for the at least one segment;

determining at least one good or service for discount, reward or incentive;

assigning discount, reward or incentive to the at least one good or service;

linking the discount and the at least one good or service using alphanumeric or digital codes;

storing the discount, reward or incentive and the linked codes such that the discount and linked codes are accessible by a user.

20. A computer executed method for measuring the effectiveness of assigned discount, rewards or incentives the method comprising:

gathering responses from user purchases;

grouping the responses by predefined categories;

calculating a return on the discount, reward or incentive investment.

21. A computer executed method for completing a warranty registration, the method comprising:

gathering transaction details from user purchase;

matching user'"'"'s purchases with user data;

combining purchasing data with user data;

completing a warranty registration for a product or service;

providing the registration to a manufacturer or service provider.

22. A computer executed method for providing feedback on at least one product or service, the method comprising:

gathering transaction details from user purchase;

gathering user'"'"'s review of product or service;

combining purchasing data with user data;

providing the registration to a manufacturer or service provider.

23. The method of claim 22 wherein the feedback is done without revealing the user'"'"'s identity (anonymously).

24. The method of claim 23 wherein the anonymous user receives a reward for providing feedback.

25. An apparatus to create and use Individual Segmentation content, the apparatus comprising:

an input device that enables a user to select or input preferences into an Individual Segmentation system;

a calculation component that determines a potential segmentation from a plurality of inputs;

a storage device;

a processing unit that identifies at least one product offer for the segmentation;

an inserting device that places promotions in a Point of Sale (POS) system.

26. The apparatus of claim 25 wherein the apparatus contains a Trusted Platform Module (TPM).

27. A computer executed method for paying for products or services, the method comprising:

using a code to enable a user purchase;

recording a transaction at a point of sale device;

requesting payment approval using said code;

verifying the validity of said code for a specific user;

confirming payment amount using said code;

paying amount confirmed to seller.