MODULAR COUPONS IN TRAIL-OF-BREADCRUMBS ADVERTISING
First Claim
Patent Images
1. A method implemented in a device coupled to first and second networks, comprising:
- facilitating, via a processor of the device, provision of a first advertisement, including a first modular coupon, via the first network to a user, where the first advertisement provides a link to a second advertisement;
facilitating, via the processor, provision of the second advertisement, including a second modular coupon, via the second network to the user, where the second network is different than the first network;
receiving, via a communication interface, the first and second modular coupons from the user; and
permitting a discount associated with the user'"'"'s purchase of a product or service based on receipt of the first and second modular coupons.
1 Assignment
0 Petitions
Accused Products
Abstract
A system facilitates provision of a first advertisement, including a first modular coupon, via a first network to a user, where the first advertisement provides a link to a second advertisement. The system further facilitates provision of the second advertisement, including a second modular coupon, via a second network to the user, where the second network is different than the first network. The system also receives the first and second modular coupons from the user and permits a discount associated with the user'"'"'s purchase of a product or service based on receipt of the first and second modular coupons.
21 Citations
22 Claims
-
1. A method implemented in a device coupled to first and second networks, comprising:
-
facilitating, via a processor of the device, provision of a first advertisement, including a first modular coupon, via the first network to a user, where the first advertisement provides a link to a second advertisement; facilitating, via the processor, provision of the second advertisement, including a second modular coupon, via the second network to the user, where the second network is different than the first network; receiving, via a communication interface, the first and second modular coupons from the user; and permitting a discount associated with the user'"'"'s purchase of a product or service based on receipt of the first and second modular coupons. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A server, comprising:
-
a memory to store instructions; and one or more processors to execute the instructions to; facilitate provision of a first advertisement, including a first modular coupon, via a first network to a user, where the first advertisement provides a link to a second advertisement, facilitate provision of the second advertisement, including a second modular coupon, via a second network to the user, where the second advertisement provides an additional link to a third advertisement, facilitate provision of the third advertisement, including a third modular coupon, via a third network to the user, where first, second and third networks are different networks, receive the first, second and third modular coupons from the user, and permit a discount associated with the user'"'"'s purchase of a product or service based on receipt of the first, second and third modular coupons. - View Dependent Claims (16, 17, 18, 19, 20)
-
-
21. A computer-readable medium containing instructions executable by at least one processor, the computer-readable medium comprising:
-
one or more instructions for facilitating provision of a first advertisement, including a first link and a first portion of a code, to a user via a first network, where the first link directs the user to a second advertisement; one or more instructions for facilitating provision of a second advertisement, including a second link and a second portion of the code, to the user via a second network in response to the user following the first link, where the second link directs the user to a third advertisement; one or more instructions for facilitating provision of the third advertisement, including a third portion of the code, to the user via a third network in response to the user following the second link; one or more instructions for receiving the first, second and third portions of the code; and one or more instructions for providing a discount for a product or service in response to receiving the first, second and third portions of the code. - View Dependent Claims (22)
-
Specification