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WEBSITE WITH ACTIVITIES TRIGGERED BY CLICKABLE ADS

  • US 20110078030A1
  • Filed: 09/29/2010
  • Published: 03/31/2011
  • Est. Priority Date: 09/29/2009
  • Status: Abandoned Application
First Claim
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1. A method of operating a website, comprising:

  • in a server computer system, storing a user account with information indicative of items associated with a website user, said items usable on a website;

    producing information from the server computer system indicative of the website, said information for displaying a virtual world;

    accepting inputs which allowing interacting with said items in said virtual world;

    producing at least one advertisement in an area associated with said virtual world as part of said information;

    detecting a selection of said at least one advertisement by a user, and responsive to said detecting the selection, determining whether the selection is entitled to additional content, said determining comprising some times detecting that the selection is entitled to additional content and other times detecting that the selection is not entitled to additional content;

    based on said detecting that the selection is not entitled to additional content, displaying advertisement content to the website user; and

    based on said detecting that the selection is entitled to additional content, then displaying an activity to the user in place of said advertising content, where a said activity includes creating an additional item that is stored in said user account associated with the website user, said additional item being in addition to those items already stored in said user account, and said additional item being usable on the website,wherein said additional item creates a look on the website that is indicative of a content of the advertisement, and wherein said additional item is stored in said user account and is usable at a time after completing said activity.

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