SYSTEM AND METHOD FOR GENERATING USE STATISTICS FOR LOCATION-BASED APPLICATIONS

• US 20110078137A1
• Filed: 12/06/2010
• Published: 03/31/2011
• Est. Priority Date: 07/12/2006
• Status: Active Grant

• Current Assignee: Workday Incorporated
• Original Assignee: Loc-Aid Technologies Incorporated (TechnoCom Corporation)
• Inventors: Sudit, Isaias, Morita, Naomi
• Granted Patent: US 9,113,289 B2
• Time in Patent Office: Days
• US Class Current: 707/722
• CPC Class Codes: A63F 13/216 using geographical information, e.g. location of the game device or player using GPS
• CPC Class Codes: A63F 13/35 Details of game servers
• CPC Class Codes: A63F 13/92 Video game devices specially adapted to be hand-held while playing
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 43/06 Generation of reports
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

A system for analyzing the use of location-based service applications including: a mobile device. A carrier-positioning infrastructure interacts with the mobile device for enabling the use of location-based applications by the mobile device. A mobile location-based application provider communicates with the carrier-positioning infrastructure to provide a location-based application to the mobile device. A location transaction platform monitors the use of the location-based application by the mobile device. An analytics server communicates with the location transaction platform and location stamps an occurrence of use of the location-based application by the mobile device and performs a task in accordance with predetermined rules as a function of the location-based stamp.

Claims

1. An analytics server for analyzing the use of location-based service applications within a mobile network comprising:

a transaction interface for receiving occurrence information regarding the occurrence of the use of a location-based application by a mobile device;

an input manager for inputting and storing location-based queries;

an analytics generator for receiving the occurrence information regarding the occurrence of the use of a location-based application, receiving a location stamp of the occurrence of the use, and communicating with the input manager for comparing the location of the occurrence of the use of the location-based application in accordance with parameters defined by the query, and applying the query in accordance with predetermined rules and performing a task in accordance with the predetermined rules as a function of the occurrence information; and

a display/delivery manager for triggering the task.

2. The analytics server of claim 1, wherein the task is creating a report regarding the use of the location-based application by the mobile device.

3. The analytics server of claim 2, wherein the report is one of a two-dimensional or three-dimensional map.

4. The analytics server of claim 2, wherein the report is a text report providing statistics of use of the location-based application by the mobile device as a function of location.

5. The analytics server of claim 2, wherein the report is the raw data of use as a function of location of the location-based application by the mobile device.

6. The analytics server of claim 1, wherein the task is causing the mobile application provider to provide a second location-based application to the mobile device.

7. The analytics server of claim 1, further comprising a database for storing one or more occurrences aggregating the occurrences of use of the location-based applications and performing the task in response to an aggregation of occurrences.

8. The analytics server of claim 1, wherein at least one of the predetermined rules is determining where the location-based application is used over a period of time.

9. The analytics server of claim 1, wherein at least one of the predetermined rules is determining where the occurrence of use of the location-based application is relative to a place of interest.

10. The analytics server of claim 1, wherein at least one of the predetermined rules is determining the location of the occurrence of the use of the location-based application relative to a geographical area.

11. The analytics server of claim 1, wherein said mobile device is a cellular phone.

12. The analytics server of claim 1, wherein the occurrence information further comprises:

a venue for the location-based application; and

, an engagement message for communicating engagement in the venue.

13. The analytics server of claim 12, wherein the task is computing an engagement rate for the venue.

14. The analytics server of claim 1, wherein the occurrence information further comprises:

a venue for the location-based application; and

, an at-venue message for communicating physical arrival at the venue.

15. The analytics server of claim 14, wherein the task is computing a venue participation rate for the venue.

16. The analytics server of claim 1, wherein the occurrence information further comprises:

a venue for the location-based application;

an engagement message for communicating engagement in the venue; and

, an at-venue message accepted for communicating physical arrival at the venue, wherein the task is computing an engagement rate for the venue and an at-venue rate for the venue.

17. The analytics server of claim 1, wherein the location stamp comprises a latitude coordinate and a longitude coordinate.

18. The analytics server of claim 1, wherein the location stamp comprises a confirmation message from a user of the mobile device that the user is at a known location.