DYNAMIC ACTION LINKS FOR WEB CONTENT SHARING

• US 20110078232A1
• Filed: 09/30/2009
• Published: 03/31/2011
• Est. Priority Date: 09/30/2009
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: VAN DEN DRIESSCHE, George
• Granted Patent: US 9,183,316 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Action links for a web document may be dynamically generated by a third party. In one implementation, a method may include receiving a request from a client device relating to a document being processed by the client device, the request including a request for content in which the content defines action links that are to be inserted into the document. Action links may be determined for the document based on preferences of a user and content may be generated that describes the determined action links.

Claims

1. A method performed by one or more server devices, comprising:

receiving, at a processor associated with the one or more server devices, a request from a client device relating to a document being processed by the client device, the request including a request for content in which the content defines action links that are to be inserted into the document;

identifying, by a processor associated with the one or more server devices, one or more action links based on preferences of a user associated with the client device, each of the one or more action links providing an opportunity for the user associated with the client device to act on the document;

generating, by a processor associated with the one or more server devices, content that describes the one or more action links; and

providing, by a processor associated with the one or more server devices to the client device, the content for presentation within the document being processed by the client device.

2. The method of claim 1, where the determining the one or more action links is further performed based on parameters specified by a content provider that provides the document to the client device.

3. The method of claim 2, where the parameters specified by the content provider are received by the processor associated with the one or more server devices as part of the request from the client device.

4. The method of claim 1, where the identifying the one or more action links is further performed based on default action links stored by the one or more server devices, the default action links corresponding to action links that are selected by an entity associated with the one or more server devices.

5. The method of claim 1, where the preferences of the user include particular action links for specific content types of the document.

6. The method of claim 1, where generating the content further includes:

generating hyper-text markup language (HTML) content that includes, for each of the one or more action links, a link to a service corresponding to the action link.

7. The method of claim 1, where generating the content further includes:

generating code for a scripting language to present the content at the client device.

8. The method of claim 7, where the code for the scripting language, upon execution, identifies at least one additional action link or generates the content that describes the one or more action links.

9. The method of claim 1, further comprising:

parsing the request from the client device to extract one or more parameters relating to the request, the parameters including parameters that define a type of content of the document, the content provider associated with the document, default action link categories corresponding to the document, or action links that should always be presented with the document.

10. The method of claim 1, where the determination of the one or more action links based on the preferences of the user associated with the client device is performed when the user is logged into a system associated with the one or more server devices.

11. The method of claim 1, where receiving the request from the client device further includes:

receiving cookies with the request, the cookies being used by the one or more server devices to identify the user associated with the client device.

12. A computer-readable medium containing instructions executable by one or more devices, comprising:

one or more instructions to receive a request from a client for action links that are to be displayed within a document presented by the client, the request including one or more parameters that define at least one of a type of content of the document, a content provider associated with the document, or default action link categories corresponding to the document;

one or more instructions to determine the action links that are to be provided to the client based on preferences of a user associated with the client or preferences of the content provider, each of the determined action links providing an opportunity for the user associated with the client to act on the document;

one or more instructions to generate content that describes the determined action links; and

one or more instructions to provide the generated content to the client for presentation of the document with the content that describes the determined action links.

13. The computer-readable medium of claim 12, where the instructions to determine the action links that are to be provided to the client determine the action links based on preferences of the user.

14. The computer-readable medium of claim 13, where the preferences of the user include particular action links for specific content types of the document.

15. The computer-readable medium of claim 12, where generating the content further includes:

generating hyper-text markup language (HTML) content that includes, for each of the determined action links, a link to a service corresponding to the action link.

16. One or more devices comprising:

a front end component to receive a request from a client device relating to a document to which the client device has requested access, the request including a request for content in which the content describes action links that are to be inserted into the document;

a preferences storage component to transmit, in response to a request from the front end component, preference information relating to a user of the client device to the front end component, the front end component determining, based on the preference information, one or more action links for the document, each of the one or more action links providing an opportunity for the user associated with the client to act on the document; and

an action registry component to transmit, in response to a request from the front end component that includes the determined action links, content that represents the one or more action links;

where the front end component provides the content from the action registry to the client device for presentation within the document.

17. The system of claim 16, where the determining the one or more action links by the front end component is further performed based on parameters specified by a content provider that provides the document to the client device.

18. The system of claim 17, where the parameters specified by the content provider are received by the front end component as part of the request from the client device.

19. The system of claim 18, where the preference information includes particular action links for specific content types of the document.

20. The system of claim 17, where the front end component additionally parses the request from the client device to extract one or more parameters relating to the request, the parameters including parameters that define a type of content of the document, a content provider associated with the document, or default action link categories corresponding to the document.

21. A method performed by one or more server devices, comprising:

receiving, at a processor associated with the one or more server devices, a request from a client device relating to a document being processed by the client device, the request including a request for content in which the content defines action links that are to be inserted into the document;

identifying, by a processor associated with the one or more server devices, one or more action links based on preferences of a user associated with the client device, each of the one or more action links providing an opportunity for the user associated with the client device to act on the document;

identifying, by a processor associated with the one or more server devices, a script that includes code to present at least some of the one or more action links; and

providing, by a processor associated with the one or more server devices to the client device, the script for execution by the client device to present the one or more action links.

22. The method of claim 21, where the script:

determines additional action links based on preferences of the user; and

presents the additional action links with the one or more action links.

23. A system comprising:

one or more devices comprising;

means for receiving a request from a client device relating to a content item being presented by the client device, the request including a request for content in which the content describes action links that are to be displayed is association with the content item;

means for determining, based at least on preferences of a user associated with the client device, one or more action links, each of the one or more action links providing an opportunity for the user associated with the client device to act on the content item;

means for generating the content that describes the one or more determined action links;

means for providing, to the client device, the content to the client device for presentation of the content item with the content; and

means for contacting a service associated with a particular action link described by the content in response to selection of the particular action link by the user.