SERVICE PLAN WEB CRAWLER

• US 20110078487A1
• Filed: 08/05/2010
• Published: 03/31/2011
• Est. Priority Date: 09/25/2009
• Status: Active Grant

• Current Assignee: National Electronics Warranty Corporation (NEW Asurion Corporation)
• Original Assignee: National Electronics Warranty Corporation (NEW Asurion Corporation)
• Inventors: Nielsen, Aaron David, Sirotkin, Sergey
• Granted Patent: US 9,082,126 B2
• Time in Patent Office: Days
• US Class Current: 714/2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A web crawler for downloading and analyzing the contents of a merchant'"'"'s website. The web crawler may analyze the products advertised and determine whether a service plan is properly associated. The crawler may also analyze the placement of the service plans on the website, and store the information in a database. A dynamic mapper is also provided which can determine what service plan should be associated with a particular product. The dynamic mapper may also suggest what type of control to use for a particular customer. A webserver containing software for updating a webpage is also disclosed. A process for updating a webpage is also disclosed.

Claims

1. A web crawler stored on computer readable media for causing a processor of a computer to crawl a website having a webpage displaying a product, said web crawler comprising:

a. an interface input for receiving a URL of a homepage of the website, said homepage containing links;

b. a linking system containing a link follower for retrieving and following the links on the homepage which leads to an additional webpage in the website;

c. a webpage collector for collecting the homepage and a current webpage associated with at least one of the links retrieved from the linking system;

wherein the collector categorizes the webpage as a category webpage, a quasi category webpage, or SKU webpage;

d. an analyzer for collecting at least one of the following;

a name of the product, a category and subcategory of the product, pricing information on the product, pricing information relating to a service plan of the product, breadcrumbs, and images of the product;

e. a validator for examining product information and the product'"'"'s associated service plan; and

f. an interface output for generating an output containing results generated by the web crawler.

2. The web crawler of claim 1 comprising a linker for determining whether a particular link from the homepage should be followed by determining whether at least a part of a link'"'"'s URL matches a regular expression.

3. The web crawler of claim 2, wherein the regular expression is “

category”

or “

product ID.”

4. The web crawler of claim 1, comprising a relational database for storing the webpages collected by the webpage collector.

5. The web crawler of claim 1 wherein the analyzer comprises a class generator for generating classes in a database based upon information from the webpage;

wherein the generator creates at least one of a merchant class, category class, subcategory class, quasi category class, SKU class, SKU warranty class, page link class, page content class, category display filter class, category spider filter class, or statistical data class.

6. The web crawler of claim 1 wherein the analyzer comprises a tree builder for constructing a relationship tree for establishing relationships between categories, and locating parent categories.

7. The web crawler of claim 6 wherein the tree builder is configured to link at least one of:

a. a merchant class to a category class and a page link class;

b. a category class to a subcategory class and a quasi category class;

c. a subcategory class and a quasi category class to a SKU class;

d. a SKU class to a SKU warranty class;

or

e. a page link class to a page content class.

8. The web crawler of claim 1 comprising a placement analyzer for determining placement of the service plan on the current webpage.

9. The web crawler of claim 8 wherein the placement analyzer contains:

a. instructions for evaluating and rating the service plan'"'"'s visibility on the current webpage;

b. an output for sending results to the interface output; and

c. a simulator for simulating human interaction with the webpage to enable the placement analyzer to locate placement of the service plan on the SKU webpage, in a shopping cart, or in a popup window.

10. The web crawler of claim 9 wherein the placement analyzer contains a routine for sending its results to the interface output, and said interface output contains a routine for displaying the results of the placement analyzer.

11. The web crawler of claim 1 wherein the validator comprises a range checker for service plans having price ranges for products covered under said service plans;

said range checker containing;

a. instructions to cause the web crawler to determine whether a price of the product is within the price range of the service plan; and

b. an output for sending results to the interface output.

12. The web crawler of claim 1 wherein the validator comprises:

a missing service plan locator containing instructions for causing the validator to;

a. analyze products of a particular subcategory;

b. determine whether any of the products in the subcategory have a service plan; and

c. if the locator determines that at least one of the products does have a service plan, send results to the interface output.

13. The web crawler of claim 1 comprising a smart crawler for crawling the current webpage.

14. The web crawler of claim 13 wherein the smart crawler comprises:

a. a matcher having a blacklist routine for matching a list of blacklisted items against the breadcrumbs collected by the analyzer; and

b. a halter which, if any item in the blacklist matches a breadcrumb, causes the smart crawler to download the current webpage in a database, and to instruct the linking system to avoid following any further links from the current webpage.

15. The web crawler of claim 13 wherein the smart crawler comprises:

a. a matcher having a whitelist routine for matching a list of whitelisted items against the breadcrumbs collected by the analyzer; and

b. a halter which, if no items in the whitelist match a breadcrumb, prevents the smart crawler from saving the current webpage in a database, and instructs the linking system to avoid following any further links from the current webpage.

16. The web crawler of claim 1 comprising a webpage cacher for caching webpages collected by the webpage collector.

17. The web crawler of claim 1 comprising a throttle controller for managing the web crawler'"'"'s impact and strain on the website.

18. The web crawler of claim 17, wherein the throttle controller contains:

a. a connection limiter for controlling a maximum number of simultaneous connections the web crawler may use while crawling the website;

b. a bandwidth limiter for controlling how much data per unit of time the web crawler may download from the website; and

c. a request limiter for setting how frequently the web crawler sends requests to the website.

19. The web crawler of claim 1 comprising an error checker for tracking errors returned by the website.

20. The web crawler of claim 19 wherein said error checker contains:

a. a stopping routine for stopping the web crawler for a period of time;

b. a total error threshold monitor for monitoring an amount of errors received from the website, said monitor executing the stopping routine to stop the web crawler if the amount of errors exceeds a threshold value; and

c. a frequency error monitor for monitoring a frequency of errors per unit of time received from the website, said monitor executing the stopping routine to stop the web crawler if the frequency of errors exceeds a threshold value.

21. A web crawler stored on computer readable media for causing a processor of a computer to crawl a website having a webpage displaying a product, said web crawler causing the computer to perform the steps of:

a. receiving a URL of a homepage of the website, said homepage containing links;

b. downloading the homepage;

c. retrieving and following the links on the homepage;

d. determining whether a particular link from the homepage should be followed, by using a regular expression to determine whether at least a part of a link'"'"'s URL matches at least part of a particular phrase;

e. retrieving a current webpage associated with at least one of the retrieved links;

f. collecting at least one of the following;

a name of the product, a category and subcategory of the product, pricing information on the product, pricing information relating to a service plan of the product, breadcrumbs, and images of the product;

g. providing a validator for examining a product and its associated service plan; and

h. outputting results from the validator to a display.

22. The process of claim 21 wherein the phrase is “

category,”

“

subcategory,”

“

product ID,”

or “

catprop.”

23. The process of claim 21 comprising the step of generating classes in a database based upon information from the webpage;

wherein at least one of the classes is a merchant class, category class, SKU class, SKU warranty class, page link class, page content class, category display filter class, category spider filter class, or statistical data class.

24. The process of claim 21 comprising the step of constructing a relationship tree for establishing relationships between categories, and locating parent categories.

25. The process of claim 24 wherein the relationship tree is constructed so as to link at least one of:

a. a merchant class to a category class and a page link class;

b. a category class to a subcategory class and a quasi category class;

c. a subcategory class and a quasi category class to a SKU class;

d. a SKU class to a SKU warranty class; and

e. a page link class to a page content class.

26. The process of claim 21 comprising the step of determining placement of the service plan on the current webpage.

27. The process of claim 21 comprising the step of determining the service plan'"'"'s visibility on the current webpage.

28. The process of claim 21 comprising the step of simulating human interaction with the website to enable the web crawler to locate placement of the service plan on a SKU webpage, in a shopping cart, or in a popup window.

29. The process of claim 21 comprising the step of using the validator to determine whether a price of the product is within a service plan'"'"'s price range.

30. The process of claim 21 comprising the steps of using the validator to analyze products of a particular subcategory and to determine whether any of the products in the subcategory have a service plan;

using a locator to determine whether at least one of the products has a service plan; and

, if the locator determines that at least one of the products had a service plan, using the validator to notify the web crawler as to which products do not have an associated service plan.

31. The process of claim 21 comprising the step of matching a list of blacklisted items against the collected breadcrumbs, and, if any item in the blacklist matches a breadcrumb, causing the smart crawler to download the current webpage and instructing the web crawler to avoid following any further links from the current webpage.

32. The process of claim 21 comprising the step of caching webpages retrieved by a webpage collector.

33. The process of claim 21 comprising the step of providing a throttle controller for managing the web crawler'"'"'s impact and strain on the website;

said throttle controller performing the steps of;

setting a maximum number of simultaneous connections the web crawler may use while crawling the website;

setting how much data per unit of time the web crawler may download from the website; and

setting how frequently the web crawler sends requests to the website.

34. The process of claim 21 comprising the step of providing an error checking routine for tracking errors returned by the website, said error checking routine performing the steps of:

monitoring an amount of errors received from the website, and stopping the crawler if the amount of errors exceeds a threshold value; and

monitoring a frequency of errors per unit of time received from the website, and stopping the crawler if the frequency of errors exceeds a threshold value.

35. The process of claim 21 comprising the step of outputting results from a placement analyzer to a display.