SYSTEMS AND METHODS FOR AUTOMATICALLY GENERATING ADVERTISEMENTS USING A MEDIA GUIDANCE APPLICATION

• US 20110078726A1
• Filed: 09/30/2009
• Published: 03/31/2011
• Est. Priority Date: 09/30/2009
• Status: Active Grant

• Current Assignee: UV Corporation (Adeia Inc.)
• Original Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Inventors: Carlberg, Marvin, Rosenberg, Scott
• Granted Patent: US 8,359,616 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods for automatically generating advertisements using a media guidance application are provided. In some embodiments, an advertisement database is searched to identify a stored advertisement for display in an advertisement display region of a media guidance application display screen. Upon determining that the advertisement database does not include a suitable stored advertisement, a new advertisement may be generated for display in the advertisement display region.

Claims

1. A method for automatically generating advertisements using a media guidance application implemented at least in part on user equipment, the method comprising:

displaying, on a display at the user equipment, a media guidance application display screen, wherein the media guidance application display screen comprises an advertisement display region;

identifying advertisement criteria, including advertisement content and advertisement composition, for the advertisement display region;

retrieving a plurality of advertisement elements from an advertisement database in accordance with the identified advertisement criteria;

generating a new advertisement for display in the advertisement display region using the plurality of advertisement elements;

displaying, on the display at the user equipment, the generated advertisement in the advertisement display region.

2. The method of claim 1 further comprising transmitting data describing the generated advertisement to at least one remote data-collection server.

3. The method of claim 1 further comprising searching the advertisement database for a stored advertisement assigned to the advertisement display region, wherein identifying advertisement criteria is performed in response to determining that the advertisement database does not include the stored advertisement.

4. The method of claim 1 further comprising searching the advertisement database for a stored advertisement that satisfies criteria associated with the advertisement display region, wherein identifying advertisement criteria is performed in response to determining that the advertisement database does not include the stored advertisement.

5. The method of claim 4, wherein the criteria associated with the advertisement display region is at least one of display size, display location, priority designation, and advertisement type.

6. The method of claim 1, wherein the advertisement criteria further includes at least one of a product, a service, a promotion, an advertiser, user interests, user viewing habits, user interaction with other advertisements, user interaction with the media guidance application, user demographic data, target display screen properties, availability of advertisement elements, display size, display location, and stylistic specifications.

7. The method of claim 1, wherein the advertisement elements include at least one of text, graphics, video, and audio.

8. The method of claim 1 further comprising retrieving an advertisement template, wherein generating a new advertisement comprises inserting the advertisement elements into predefined regions within the advertisement template.

9. The method of claim 8 further comprising specifying media elements to be displayed or played in response to a user action.

10. The method of claim 1, wherein the generated advertisement is a program listing, and wherein the plurality of advertisement elements are program listing elements, the method further comprising customizing the program listing elements in accordance with user profile data.

11. The method of claim 1 further comprising at least one of storing the generated advertisement and transmitting the generated advertisement to a remote data-collection server.

12. The method of claim 1 further comprising monitoring user interaction with the generated advertisement to produce user interaction data, wherein the data describing the generated advertisement includes the user interaction data.

13. The method of claim 12 further comprising:

determining that the generated advertisement has attracted a predetermined amount of user interaction based on the user interaction data; and

transmitting the generated advertisement to a remote data-collection server in response to the determination.

14. A system for automatically generating advertisements using a media guidance application implemented at least in part on user equipment, the system comprising:

user equipment configured to;

display a media guidance application display screen on a display, wherein the media guidance application display screen comprises an advertisement display region; and

processing circuitry configured to;

identify advertisement criteria, including advertisement content and advertisement composition, for the advertisement display region;

retrieve a plurality of advertisement elements from an advertisement database in accordance with the identified advertisement criteria;

generate a new advertisement for display in the advertisement display region using the plurality of advertisement elements; and

display the generated advertisement in the advertisement display region.

15. The system of claim 14 further comprising communications circuitry configured to transmit data describing the generated advertisement to at least one remote data-collection server.

16. The system of claim 14, the processing circuitry further configured to search the advertisement database for a stored advertisement assigned to the advertisement display region, wherein identifying advertisement criteria is performed in response to determining that the advertisement database does not include the stored advertisement.

17. The system of claim 14, the processing circuitry further configured to search the advertisement database for a stored advertisement that satisfies criteria associated with the advertisement display region, wherein identifying advertisement criteria is performed in response to determining that the advertisement database does not include the stored advertisement.

18. The system of claim 17, wherein the criteria associated with the advertisement display region is at least one of display size, display location, priority designation, and advertisement type.

19. The system of claim 14, wherein the advertisement criteria further includes at least one of a product, a service, a promotion, an advertiser, user interests, user viewing habits, user interaction with other advertisements, user interaction with the media guidance application, user demographic data, target display screen properties, availability of advertisement elements, display size, display location, and stylistic specifications.

20. The system of claim 14, wherein the advertisement elements include at least one of text, graphics, video, and audio.

21. The system of claim 14, the processing circuitry further configured to retrieve an advertisement template, wherein generating a new advertisement comprises inserting the advertisement elements into predefined regions within the advertisement template.

22. The system of claim 21, the processing circuitry further configured to specifying media elements to be displayed or played in response to a user action.

23. The system of claim 14, wherein the generated advertisement is a program listing, and wherein the plurality of advertisement elements are program listing elements, the processing circuitry further configured to customize the program listing elements in accordance with user profile data.

24. The system of claim 14, the processing circuitry further configured to perform at least one of storing the generated advertisement and transmitting the generated advertisement to a remote data-collection server.

25. The system of claim 14, the processing circuitry further configured to monitor user interaction with the generated advertisement to produce user interaction data, wherein the data describing the generated advertisement includes the user interaction data.

26. The system of claim 25, the processing circuitry further configured to:

determine that the generated advertisement has attracted a predetermined amount of user interaction based on the user interaction data; and

transmit the generated advertisement to a remote data-collection server in response to the determination.