System and method for providing media content enhancement

• US 20110078753A1
• Filed: 09/30/2009
• Published: 03/31/2011
• Est. Priority Date: 09/30/2009
• Status: Active Grant

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Christianson, Ryan, Kehle, John
• Granted Patent: US 9,191,726 B2
• Time in Patent Office: Days
• US Class Current: 725/109
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8166 involving executable data, e.g. software arrangements for executing specific programs G06F9/44; broadcasting computer programmes in broadcast systems H04H20/91; involving the movement of software or configuration parameters H04L67/34
• CPC Class Codes: H04N 21/85 Assembly of content; Generation of multimedia applications

Abstract

There are provided systems and methods for providing media content enhancement. A system for providing enhancement of media content displayed by a presentation unit of the system comprises the presentation unit configured to receive and display the media content, and a content enhancement module stored in a memory of the presentation unit. The presentation unit also includes a processor configured to control the content enhancement module to enhance the media content. A method for use by the content enhancement module comprises reading a context data received by the presentation unit, the context data describing a media content provided for display by the presentation unit, processing the context data to identify the media content, requesting an enhancement data corresponding to the media content, and executing instructions received in the enhancement data to enhance the media content displayed by the presentation unit.

Claims

1. A system for providing enhancement of a media content displayed by a presentation unit of the system, the system comprising:

the presentation unit configured to receive and display the media content, the presentation unit including a memory and a presentation unit processor;

a content enhancement module stored in the memory;

the presentation unit processor configured to control the content enhancement module to enhance the media content displayed by the presentation unit.

2. The system of claim 1, wherein the presentation unit comprises a television (TV).

3. The system of claim 1, wherein the media content comprises television programming content.

4. The system of claim 1, wherein the media content comprises advertising content.

5. The system of claim 1, wherein the content enhancement module includes:

a context data library;

an enhancement data storage; and

an enhancement control application configured to utilize the context data library and the enhancement data storage to provide enhancement of the media content.

6. The system of claim 1, wherein the content enhancement module is configured to identify the media content by reading and processing context data received by the presentation unit.

7. The system of claim 1, wherein the content enhancement module is configured to provide enhancement of the media content displayed by the presentation unit according to instructions stored in an enhancement data storage of the content enhancement module.

8. The system of claim 1, wherein the content enhancement module includes a communication interface.

9. The system of claim 1, wherein the content enhancement module is configured to access a content enhancement server over a network.

10. The system of claim 1, wherein the content enhancement module is configured to provide enhancement of the media content displayed by the presentation unit according to instructions received over a network.

11. A method for use by a content enhancement module controlled by a presentation unit processor, the method comprising:

reading a context data received by the presentation unit, the context data describing a media content provided for display by the presentation unit;

processing the context data to identify the media content;

requesting an enhancement data corresponding to the media content; and

executing instructions received in the enhancement data to enhance the media content displayed by the presentation unit.

12. The method of claim 11, wherein the presentation unit comprises a television (TV).

13. The method of claim 11, wherein the media content comprises television programming content.

14. The method of claim 11, wherein the media content comprises advertising content.

15. The method of claim 11, wherein the enhancement data further comprises supplemental content for enhancing the media content.

16. The method of claim 11, wherein executing the instructions received in the enhancement data results in generation of at least one display image for presentation with the media content.

17. The method of claim 11, wherein executing the instructions received in the enhancement data results in generation of dynamic graphics for presentation with the media content.

18. The method of claim 11, wherein executing the instructions received in the enhancement data results in removal of an image corresponding to the content enhancement module from a display of the presentation unit.

19. The method of claim 11, further comprising retrieving the enhancement data from an enhancement data storage of the content enhancement module.

20. The method of claim 11, wherein requesting the enhancement data corresponding to the media content comprises sending a request for the enhancement data over a network.