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APPARATUS AND METHOD FOR MEDIA DETECTION AND REPLACEMENT

  • US 20110078754A1
  • Filed: 09/30/2009
  • Published: 03/31/2011
  • Est. Priority Date: 09/30/2009
  • Status: Active Grant
First Claim
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1. A server, comprising a controller to:

  • receive a selection from a computing device during presentation of a media program comprising at least one of audio content and textual content associated with the audio content, wherein the selection identifies media content of interest;

    receive a selection from the computing device identifying replacement content for the media program;

    detect whether the media program contains the identified media content of interest; and

    replace the identified media content of interest with the replacement content if the identified media content of interest is detected in the media program.

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