SYSTEM AND METHOD FOR PRESENTING CONTENT AT AN ELECTRONIC DEVICE WITH HIGH VIEWING PROBABILITY

• US 20110082743A1
• Filed: 10/07/2009
• Published: 04/07/2011
• Est. Priority Date: 10/07/2009
• Status: Abandoned Application

• Current Assignee: Firstpaper LLC
• Original Assignee: Firstpaper LLC
• Inventors: Rutman, Serge
• Application Number:
  US12/575,037
• Publication Number:
  US 20110082743A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A system for and method for presenting content at an electronic device with high viewing probability is presented. The system and method for displaying content at an electronic reader device may comprise an acquisition module for receiving a plurality of electronic content from one or more content sources via a network, an identification module for identifying a high-viewing probability event at a electronic reader device, a selection module for selecting at least some of the plurality of electronic content for presentation, and a presentation module for presenting the electronic content at the electronic reader device in association with the high-viewing probability event.

Claims

12. A method for displaying electronic content at an electronic reader device, comprising:

receiving, at an acquisition module using at least one computer processor, a plurality of electronic content from one or more content sources via a network;

identifying, at an identification module using the at least one computer processor, a high-viewing probability event at an electronic reader device;

selecting, at a selection module using the at least one computer processor, at least some of the plurality of electronic content for presentation; and

transmitting, by a presentation module using the at least one computer processor, the electronic content for presentation at the electronic reader device in association with the high-viewing probability event.

1. A system for displaying content at an electronic reader device, comprising:

an acquisition module for receiving a plurality of electronic content from one or more content sources via a network;

an identification module for identifying a high-viewing probability event at a electronic reader device;

a selection module for selecting at least some of the plurality of electronic content for presentation; and

a presentation module for presenting the electronic content at the electronic reader device in association with the high-viewing probability event.

2. The system of claim 1, wherein the electronic content comprises advertisement content.

3. The system of claim 1, wherein the high-viewing probability event comprises at least one of a power-on screen, a home menu screen, a transition screen, a user-based screen, and a power-off screen. and an off screen.

4. The system of claim 3, wherein the user-based screen is a screen resulting from at least one of a user action and a user inaction.

5. The system of claim 1, wherein the high-viewing probability event is an off screen.

6. The system of claim 1, wherein the selection module selects electronic content based on one or more selection rules.

7. The system of claim 1, wherein the presentation module presents electronic content based on one or more presentment rules.

8. The system of claim 1, further comprising storing the plurality of electronic content in one or more storage units.

9. The system of claim 1, further comprising identifying information associated with the displayed electronic content.

10. The system of claim 9, wherein the information associated with the displayed content comprises at least one of time the electronic content is displayed, date the electronic content is displayed, duration of the displayed electronic content, geographical location of the electronic reader device when the content is displayed, display position of the displayed electronic content at the electronic reader device, and an interactive user action with the displayed electronic content.

11. The system of claim 10, wherein the interactive user action comprises at least one of hyperlinking, bookmarking, emailing, forwarding, replying, printing, and saving.

13. The method of claim 12, wherein the electronic content comprises advertisement content.

14. The method of claim 12, wherein the high-viewing probability event comprises at least one of a power-on screen, a home menu screen, a transition screen, a user-based screen, and a power-off screen.

15. The method of claim 14, wherein the user-based screen is a screen resulting from at least one of a user action and a user inaction.

16. The method of claim 12, wherein the high-viewing probability event is an off screen.

17. The method of claim 12, wherein the selection module selects electronic content based on one or more selection rules.

18. The method of claim 12, wherein the presentation module presents electronic content based on one or more presentment rules.

19. The method of claim 12, further comprising storing the plurality of electronic content in one or more storage units.

20. The method of claim 12, further comprising identifying information associated with the displayed content

21. A computer readable medium comprising code to perform the acts of the method of claim 12.

22. The method of claim 21, wherein the interactive user action comprises at least one of hyperlinking, bookmarking, emailing, forwarding, replying, printing, and saving.