SYSTEMS AND METHODS FOR DETERRING TRAVERSAL OF DOMAINS CONTAINING NETWORK RESOURCES

• US 20110082897A1
• Filed: 07/05/2010
• Published: 04/07/2011
• Est. Priority Date: 10/05/2009
• Status: Active Grant

• Current Assignee: Tynt Multimedia, Inc. (33Across, Inc.)
• Original Assignee: Tynt Multimedia, Inc. (33Across, Inc.)
• Inventors: Wan, Xiaomeng, Ball, Derek, Foster, Dayton, MacKenzie, R. Allan
• Granted Patent: US 8,930,437 B2
• Time in Patent Office: Days
• US Class Current: 709/202
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06F 11/3495 for systems
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: G06F 15/173 using an interconnection network, e.g. matrix, shuffle, pyramid, star, snowflake
• CPC Class Codes: G06F 17/00 Digital computing or data processing equipment or methods, specially adapted for specific functions information retrieval, database structures or file system structures therefor G06F16/00
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

The present invention provides for a novel method and system for the monitoring of actions by users likely to precede said user leaving the domain of a network resource. Also provided for is a method and system for the deterring users from leaving the domain of a network resource, a method and system for increasing user traffic to a network resource and a method and system for monitoring trends within a population using network resources.

Claims

1. A system for monitoring events that increase the likelihood that a user of a network resource will depart from a domain associated with the network resource, the system comprising:

a first computing system resident in a first network domain that maintains content accessible by a plurality of users of the first network domain;

a second computing system configured to determine an occurrence of an event that precedes a transition of a user from the first network domain to a second network domain; and

an agent provided to a user device operated by the user and configured to transmit information associated with elements of the content displayed on the user device to the second computing system when the user interacts with the elements of the content, wherein

the second computing device is configured to determine the occurrence of the event based on the information and is further configured offer the user alternative content from the first domain based on an implicit user interaction found in the elements.

2. The system of claim 1, wherein the user device includes a browser configured to display the content and to monitor copy events associated with the elements.

3. The system of claim 1, wherein the agent is configured to monitor interactions of the user with the content displayed on the user device.

4. The system of claim 3, wherein the agent is delivered with the content displayed on the user device.

5. The system of claim 4, wherein the implicit user interaction includes printing at least a portion of the content.

6. The system of claim 4, wherein the implicit user interaction includes selecting one of the elements.

7. The system of claim 4, wherein the implicit user interaction includes a copy transaction in which the user copies one of the elements.

8. The system of claim 7, wherein the copied element comprises at least one universal resource locator (“

URL”

).

9. The system of claim 7, wherein the copied element comprises a keyword.

10. The system of claim 7, wherein the copied element comprises a combination of keywords.

11. The system of claim 7, wherein the information transmitted by the agent comprises the copied element.

12. The system of claim 11, wherein the copied element comprises a text string having a predetermined minimum length.

13. The system of claim 1, wherein the second computing device is configured to offer the user alternative content by providing a hyperlink to the alternative content.

14. The system of claim 13, wherein the hyperlink identifies a landing page related to the implicit user interaction.

15. An agent provided to a user computing device, the agent comprising instructions and data, the instructions, when executed by the user computing device cause the user computing device to:

identify an implicit interaction of a user with content displayed in a browser of the user computing device;

copy at least a portion of the content associated with the implicit interaction; and

provide information associated with the implicit interaction to a server, wherein the information includes the copied portion of the content,

and wherein the server is configured to analyze the information associated with the implicit interaction to determine the probability that the user will depart from a domain that provided the content.

16. The agent of claim 16, wherein the server is further configured to selectively offer the user alternative content from the first domain when the probability exceeds a predetermined level.

17. The agent of claim 16, wherein the agent is delivered with the content displayed on the user computing device.

18. The agent of claim 16, wherein the implicit interaction includes at least one of printing a portion of the content, selecting a portion of the content and copying a portion of the content.