MEDIA SYSTEM WITH SOCIAL AWARENESS

• US 20110082915A1
• Filed: 10/07/2009
• Published: 04/07/2011
• Est. Priority Date: 10/07/2009
• Status: Active Grant

• Current Assignee: Beijing Zitiao Network Technology Company Limited (ByteDance Ltd.)
• Original Assignee: International Business Machines Corporation
• Inventors: Woods, Joshua M., Wanderski, Michael D., Carr, Derek W., Facemire, Michael D.
• Granted Patent: US 8,935,359 B2
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

The insertion of content into media streams is provided. A media stream is monitored by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream. A marker is selected to insert personalized social-awareness based content into the media stream. Social awareness information associated with a target of the monitored media stream is identified. The social awareness information is utilized to select personalized social-awareness based content. The personalized social-awareness based content is inserted into the monitored media stream at the corresponding insertion position associated with the selected marker to transform the media stream.

Claims

1. A method for inserting content into media streams comprising:

monitoring a media stream by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream;

selecting a marker to insert personalized social-awareness based content into the media stream; and

transforming the monitored media stream comprising;

identifying by the media server, social awareness information associated with a target of the monitored media stream;

utilizing the identified social awareness information to derive personalized social-awareness based content; and

inserting the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker.

2. The method of claim 1, wherein the selected marker is associated with corresponding marker content, and wherein inserting the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position of the selected marker comprises one of:

adding to the marker content, modifying the marker content, and replacing the marker content associated with the selected marker.

3. The method of claim 1, wherein identifying by the media server, social awareness information associated with a target of the monitored media stream comprises:

querying a social awareness application known to be affiliated with the target to obtain social awareness information associated with the target.

4. The method of claim 1, wherein identifying by the media server, social awareness information associated with a target of the monitored media stream comprises:

querying a plurality of social awareness applications known to the media server to determine whether the target is affiliated with any of the known social awareness applications; and

querying at least one social awareness application determined to be affiliated with the target to obtain social awareness information associated with the target.

5. The method of claim 1, wherein identifying by the media server, social awareness information associated with a target of the monitored media stream comprises:

inferring an interest of the target from information collected from at least one social awareness application.

6. The method of claim 1, wherein utilizing the identified social awareness information to derive personalized social-awareness based content comprises obtaining at least one of live and previously recorded media content of an activity of interest to the target based upon the identified social awareness information.

7. The method of claim 1, further comprising:

identifying a property of the media stream, wherein both the identified property of the media stream and the identified social awareness information are utilized to derive personalized social-awareness based content.

8. The method of claim 1, further comprising:

communicating the transformed media stream to a computing device associated with the target.

9. A system for inserting content into media streams comprising:

a media server computer having a processor;

a memory device; and

program code resident in the memory device, the program code executable by the processor of the media server to insert personalized social aware advertising in media streams by;

monitoring a media stream having at least one marker designating an associated insertion position within the media stream;

selecting a marker to insert personalized social-awareness based content into the media stream; and

transforming the monitored media stream comprising;

identifying social awareness information associated with a target of the monitored media stream;

utilizing the identified social awareness information to derive personalized social-awareness based content; and

inserting the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker.

10. The system of claim 9, wherein the selected marker is associated with corresponding marker content, and wherein the program code inserting the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker comprises the program code one of:

adding to the marker content, modifying the marker content, and replacing the marker content associated with the selected marker.

11. The system of claim 9, wherein the program code identifying social awareness information associated with a target of the monitored media stream comprises:

the program code querying at least one social awareness application.

12. The system of claim 9, wherein the program code identifying social awareness information associated with a target of the monitored media stream comprises:

the program code inferring an interest of the target from information collected from at least one social awareness application.

13. The system of claim 9, further comprising:

the program code identifying a property of the media stream, wherein the program code utilizes both the identified property of the media stream and the identified social awareness information to derive personalized social-awareness based content.

14. A computer program product to insert content into media streams comprising:

a computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising;

computer readable program code configured to monitor a media stream having at least one marker designating an associated insertion position within the media stream;

computer readable program code configured to select a marker to insert personalized social-awareness based content into the media stream; and

computer readable program code configured to transform the monitored media stream comprising;

computer readable program code configured to identify social awareness information associated with a target of the monitored media stream;

computer readable program code configured to utilize the identified social awareness information to derive personalized social-awareness based content; and

computer readable program code configured to insert the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker.

15. The computer program product of claim 14, wherein the selected marker is associated with corresponding marker content, and wherein computer readable program code configured to insert the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker comprises one of:

computer readable program code configured to add to the marker content, computer readable program code configured to modify the marker content, and computer readable program code configured to replace the marker content associated with the selected marker.

16. The computer program product of claim 14, wherein the computer readable program code configured to identify social awareness information associated with a target of the monitored media stream comprises:

computer readable program code configured to query at least one social awareness application.

17. The computer program product of claim 14, wherein the computer readable program code configured to identify social awareness information associated with a target of the monitored media stream comprises:

computer readable program code configured to infer an interest of the target from information collected from at least one social awareness application.

18. The computer program product of claim 14, wherein the computer readable program code configured to utilize the identified social awareness information to derive personalized social-awareness based content comprises computer readable program code configured to obtain at least one of live and previously recorded media content of an activity of interest to the target based upon the identified social awareness information.

19. The computer program product of claim 14, further comprising:

computer readable program code configured to identify a property of the media stream, wherein the computer readable program code configured to utilize the identified social awareness information to derive personalized social-awareness based content comprises computer readable program code configured to utilize the identified property of the media stream and the identified social awareness information to derive personalized social-awareness based content.

20. The computer program product of claim 14, further comprising:

computer readable program code configured to communicate the transformed media stream to a computing device associated with the target.