MEDIA SYSTEM WITH SOCIAL AWARENESS
First Claim
1. A method for inserting content into media streams comprising:
- monitoring a media stream by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream;
selecting a marker to insert personalized social-awareness based content into the media stream; and
transforming the monitored media stream comprising;
identifying by the media server, social awareness information associated with a target of the monitored media stream;
utilizing the identified social awareness information to derive personalized social-awareness based content; and
inserting the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker.
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Accused Products
Abstract
The insertion of content into media streams is provided. A media stream is monitored by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream. A marker is selected to insert personalized social-awareness based content into the media stream. Social awareness information associated with a target of the monitored media stream is identified. The social awareness information is utilized to select personalized social-awareness based content. The personalized social-awareness based content is inserted into the monitored media stream at the corresponding insertion position associated with the selected marker to transform the media stream.
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Citations
20 Claims
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1. A method for inserting content into media streams comprising:
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monitoring a media stream by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream; selecting a marker to insert personalized social-awareness based content into the media stream; and transforming the monitored media stream comprising; identifying by the media server, social awareness information associated with a target of the monitored media stream; utilizing the identified social awareness information to derive personalized social-awareness based content; and inserting the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for inserting content into media streams comprising:
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a media server computer having a processor; a memory device; and program code resident in the memory device, the program code executable by the processor of the media server to insert personalized social aware advertising in media streams by; monitoring a media stream having at least one marker designating an associated insertion position within the media stream; selecting a marker to insert personalized social-awareness based content into the media stream; and transforming the monitored media stream comprising; identifying social awareness information associated with a target of the monitored media stream; utilizing the identified social awareness information to derive personalized social-awareness based content; and inserting the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker. - View Dependent Claims (10, 11, 12, 13)
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14. A computer program product to insert content into media streams comprising:
a computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising; computer readable program code configured to monitor a media stream having at least one marker designating an associated insertion position within the media stream; computer readable program code configured to select a marker to insert personalized social-awareness based content into the media stream; and computer readable program code configured to transform the monitored media stream comprising; computer readable program code configured to identify social awareness information associated with a target of the monitored media stream; computer readable program code configured to utilize the identified social awareness information to derive personalized social-awareness based content; and computer readable program code configured to insert the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker. - View Dependent Claims (15, 16, 17, 18, 19, 20)
Specification