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MEDIA SYSTEM WITH SOCIAL AWARENESS

  • US 20110082915A1
  • Filed: 10/07/2009
  • Published: 04/07/2011
  • Est. Priority Date: 10/07/2009
  • Status: Active Grant
First Claim
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1. A method for inserting content into media streams comprising:

  • monitoring a media stream by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream;

    selecting a marker to insert personalized social-awareness based content into the media stream; and

    transforming the monitored media stream comprising;

    identifying by the media server, social awareness information associated with a target of the monitored media stream;

    utilizing the identified social awareness information to derive personalized social-awareness based content; and

    inserting the personalized social-awareness based content into the monitored media stream at the corresponding marker insertion position associated with the selected marker.

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