SYSTEM AND METHOD FOR SLOW AD DETECTION

• US 20110083031A1
• Filed: 10/07/2009
• Published: 04/07/2011
• Est. Priority Date: 10/07/2009
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Khunteta, Sandeep
• Granted Patent: US 8,856,027 B2
• Time in Patent Office: Days
• US Class Current: 714/2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for slow ad detection is provided. An ad tool receives information including round trip times to load web pages, in which each web page is loaded with at least one ad. Additionally, the ad tools calculates, for each ad, a mean round trip time to load each web page loaded with the respective ad. The ad tool then determines a predetermined number of the ads with highest mean round trip to load each of the web pages with the ad. Further, the ad tool enables testing of each of the predetermined number of ads to determine the round trip load time of each of the predetermined number of ads.

Claims

1. A method for slow ad detection, comprising:

for each of a plurality of web pages, receiving a round trip time to load the web page with at least one ad selected from a plurality of ads;

calculating, for each of the plurality of ads, a mean round trip time to load each web page loaded with the respective ad;

determining a predetermined number of the plurality of ads with highest mean round trip to load each of the web pages with the ad; and

enabling testing of each of the predetermined number of plurality of ads to determine the round trip load time of each of the predetermined number of plurality of ads.

2. The method of claim 1, wherein

enabling testing of each of the predetermined number of plurality of ads includes controlling testing of each ad by testing the RT time of each ad individually from at least two different locations at least two different times.

3. The method of claim 1, further comprising:

providing a script to a browser, wherein the script is executable by the browser to calculate a round trip load time of at least one web page loaded by the browser;

receiving a request for a web page from a browser;

fetching at least two ads selected from the plurality of ads to be provided on the web page;

providing the web page at the selected ads to the browser.

4. The method of claim 1, further comprising:

in response to the testing of each of the predetermined number of plurality of ads, receiving, for each of the predetermined number of plurality of ads, a median round trip time to load the ad;

for each of the predetermined number of plurality of ads, determining which of the predetermined number of plurality of ads has median round trip time that exceeds a predetermined amount.

5. The method of claim 4, further comprising

blocking each ad having a median round trip time that exceeds the predetermined amount.

6. A server device for slow ad detection, comprising:

a transceiver that is arranged to receive information over a network including, for each of a plurality of web pages, a round trip time to load the web page with at least one ad selected from a plurality of ads; and

a processor that is arranged to enable actions, including;

calculating, for each of the plurality of ads, a mean round trip time to load each web page loaded with the respective ad;

determining a predetermined number of the plurality of ads with highest mean round trip to load each of the web pages with the ad; and

enabling testing of each of the predetermined number of plurality of ads to determine the round trip load time of each of the predetermined number of plurality of ads.

7. The server device of claim 6, wherein

the processor is arranged to perform further actions, including:

in response to the testing of each of the predetermined number of plurality of ads, receiving, for each of the predetermined number of plurality of ads, a median round trip time to load the ad; and

for each of the predetermined number of plurality of ads, determining which of the predetermined number of plurality of ads has median round trip time that exceeds a predetermined amount.

8. A manufacture including a processor-readable medium having processor-executable code encoded therein, which when executed by one or more processors, enables actions for slow ad detection, comprising:

for each of a plurality of web pages, receiving a round trip time to load the web page with at least one ad selected from a plurality of ads;

calculating, for each of the plurality of ads, a mean round trip time to load each web page loaded with the respective ad;

determining a predetermined number of the plurality of ads with highest mean round trip to load each of the web pages with the ad; and

enabling testing of each of the predetermined number of plurality of ads to determine the round trip load time of each of the predetermined number of plurality of ads.

9. The manufacture of claim 8, the actions further comprising:

in response to the testing of each of the predetermined number of plurality of ads, receiving, for each of the predetermined number of plurality of ads, a median round trip time to load the ad;

for each of the predetermined number of plurality of ads, determining which of the predetermined number of plurality of ads has median round trip time that exceeds a predetermined amount.

10. A system for slow ad detection, comprising:

a client device including a browser, wherein the browser is arranged to request a web page;

an application server that is arranged to perform actions, including;

providing a script to the browser, wherein the script is arranged to be executable by the browser to compute round trip load times of web pages loaded on the browser;

receiving the request for the web page;

selecting ads from a plurality of ads to provide on the web page; and

providing the selected web page and the selected ads to the browser, wherein the browser is further arranged to transmit the round trip load times computed by the browser;

an ad tool that is arranged to perform actions, including;

for each of a plurality of web pages, receiving a round trip time to load the web page with at least one ad selected from a plurality of ads;

calculating, for each of the plurality of ads, a mean round trip time to load each web page loaded with the respective ad;

determining a predetermined number of the plurality of ads with highest mean round trip to load each of the web pages with the ad; and

enabling testing of each of the predetermined number of plurality of ads to determine the round trip load time of each of the predetermined number of plurality of ads.

11. The system of claim 10, further comprising:

an ad server that is arranged to control testing of each ad by testing the RT time of each ad individually from at least two different location at least two different times, wherein the ad tool is arranged to enable testing of each of the predetermined number of plurality of ads by transmitting the predetermined number of plurality of ads to the ad server.

12. The system of claim 10, further comprising:

an ad server that is arranged to store the plurality of ads, wherein the application is further arranged to fetch the selected ads from the ad server.

13. The system of claim 10, wherein

the ad tool is arranged to perform further actions, including:

in response to the testing of each of the predetermined number of plurality of ads, receiving, for each of the predetermined number of plurality of ads, a median round trip time to load the ad; and

for each of the predetermined number of plurality of ads, determining which of the predetermined number of plurality of ads has median round trip time that exceeds a predetermined amount.

14. The system of claim 13, wherein

the ad tool is further arranged to provide a list of the ads determined to have a median round trip time that exceeded the predetermined amount to the application server, and wherein the application server is further arranged to block ads in the list from being provided to the client device.