SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM
First Claim
1. A system for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said system comprising:
- -a message application server; and
-a trigger system in communication with said message application server, said trigger system comprising;
-a trigger client component configured to generate a trigger signal comprising a trigger action, user content request data and said at least one unique identifier;
-a trigger server component in communication with said trigger client component, said trigger server component configured to;
-receive said trigger signal, -send to said message application server said trigger signal for processing by said message application server;
wherein said message application server is configured to;
-receive from said trigger system said trigger signal, and in response thereto;
-derive said mobile device address from said at least one unique identifier, -generate content based on said user request data, and -send said generated content to said device address of said mobile device.
6 Assignments
0 Petitions
Accused Products
Abstract
A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.
25 Citations
20 Claims
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1. A system for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said system comprising:
- -a message application server; and
-a trigger system in communication with said message application server, said trigger system comprising;
-a trigger client component configured to generate a trigger signal comprising a trigger action, user content request data and said at least one unique identifier;
-a trigger server component in communication with said trigger client component, said trigger server component configured to;
-receive said trigger signal, -send to said message application server said trigger signal for processing by said message application server;
wherein said message application server is configured to;
-receive from said trigger system said trigger signal, and in response thereto;
-derive said mobile device address from said at least one unique identifier, -generate content based on said user request data, and -send said generated content to said device address of said mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
- -a message application server; and
Specification