SEARCH QUERIES AND ADVERTISING PLATFORMS UTILIZING AT LEAST ONE SOCIAL GRAPH

• US 20110087534A1
• Filed: 03/24/2010
• Published: 04/14/2011
• Est. Priority Date: 10/14/2009
• Status: Abandoned Application

• Current Assignee: Wantsa Media (Canada), Inc.,
• Original Assignee: Wantsa Media (Canada), Inc.,
• Inventors: Strebinger, David Robert, Malkin, Nigel Cramond
• Application Number:
  US12/730,624
• Publication Number:
  US 20110087534A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods associated with search queries and advertising platforms utilizing at least one social graph and related technologies are presented herein. In one aspect, interactive communications can be disseminated within an online and/or a mobile environment based on at least one social graph. In another aspect, interactive communications, e.g., offer(s) or recommendation(s), can be stored for use in generating further interactive communications, and can be shared with person(s), member(s), organization(s), business(es), and/or advertiser(s) based on the at least one social graph. In yet another aspect, recommendation feeds can be automatically generated based on one-click activations of interactive communications, enabling, e.g., persons to supply recommendations within social networking environment(s) in a “viral” manner. In one aspect, one or more social graphs can be used to provide information to and/or solicit/obtain information from person(s) and/or business(es) associated with one or more social graphs.

Claims

1. A method comprising:

receiving a query via a social media from a person of two or more persons associated with at least one social graph, the social media associated with the at least one social graph; and

evaluating the query based on, at least in part, the at least one social graph.

2. The method of claim 1, further comprising:

transmitting the query via the social media, based on the evaluating, to at least one of;

one or more persons of the two or more persons associated with the at least one social graph;

or

a business that is subscribed to the social media;

determining whether the at least one of the one or more persons or the business submitted a response to the query;

creating an interactive communication based on, at least in part, the determining; and

disseminating the interactive communication via the social media to at least one of;

the person;

the one or more persons;

or

the business.

3. The method of claim 2, further comprising:

storing communication information associated with the interactive communication in a data store;

wherein the receiving further comprises receiving an other query via the social media;

wherein the evaluating further comprises evaluating the other query based on, at least in part, the communication information and the at least one social graph; and

wherein the creating further comprises creating the interactive communication based on, at least in part, the communication information.

4. The method of claim 3, further comprising:

receiving offer input from the one or more persons or the business;

creating an offer feed based on, at least in part, the offer input and the at least one social graph;

sending the offer feed to the person via the social media; and

storing offer information associated with the offer feed in the data store;

wherein the evaluating further comprises evaluating at least one of the query or the other query based on, at least in part, the communication information, the offer information, and the at least one social graph.

5. The method of claim 4, the creating further comprises:

creating the offer feed based on, at least in part, the offer input and the at least one social graph, the offer feed comprises a view link, an accept link, and an offer of at least one of an incentive, a discount, a benefit, or compensation in exchange for an action performed by the person;

wherein the action comprises, at least in part, an accept activation of the accept link; and

wherein the offer information is displayed via the social media based on a view activation of the view link.

6. The method of claim 5, the creating further comprises:

creating the offer feed based on at least one of;

the offer input;

or

the at least one social graph.

7. The method of claim 6, further comprising:

transmitting a verification feed via the social media to the person based on, at least in part, the accept activation, wherein the verification feed comprises a yes link, a no link, and a request for the person to confirm whether the action was completed;

sending a confirmation message to the business based on, at least in part, a yes link activation of the yes link; and

at least one of;

prompting the person to cancel the action or submit another response based on, at least in part, a reject link activation of the no link;

or

recording the reject link activation in the data store.

8. The method of claim 7, further comprising:

transmitting the verification feed via the social media to the person based on, at least in part, the accept activation.

9. The method of claim 2, the receiving further comprising:

receiving the query via a social networking website from the person, the person associated with the at least one social graph;

wherein the transmitting further comprises transmitting the query via the social networking website, based on the evaluating, to at least one of the one or more persons or the business;

wherein the determining further comprises determining whether the at least one of the one or more persons or the business submitted the response to the query; and

wherein the disseminating further comprises disseminating the interactive communication via the social networking website to at least one of;

the person;

the one or more persons;

or

the business.

10. The method of claim 2, the disseminating further comprising:

disseminating the interactive communication via the social media to the at least one of;

the person;

the one or more persons;

or

the business;

wherein the disseminating is based on a degree of separation between the person and the one or more persons.

11. The method of claim 2, the transmitting further comprising:

transmitting a search feed to at least one of the one or more persons or the business based on the evaluating;

wherein the search feed comprises a suggest link and one or more keywords associated with the query; and

wherein the response is submitted by the at least one of the one or more persons or the business based on an activation of the suggest link by the at least one of the one or more persons or the business.

12. The method of claim 11, the transmitting further comprising:

transmitting the search feed to at least one of the one or more persons or the business based on the evaluating;

wherein the search feed further comprises a graphical representation of the person; and

wherein the one or more keywords comprise a location associated with the query and a name of the person.

13. The method of claim 11, further comprising:

building a recommendation feed based on the activation of the suggest link, the recommendation feed comprising a ditto link, an other suggest link, a recommended name of a recommended person or business, and a name of one of the one or more persons, the one of the one or more persons activated the suggest link;

creating another recommendation feed based on an accord activation of the ditto link;

generating a confirmation feed comprising an accept link, a decline link, and the name based on the activation of the suggest link;

transmitting the confirmation feed to the recommended person or business;

receiving an accept activation of the accept link or a decline activation of the decline link from the recommended person or business;

disseminating the recommendation feed via the social media to the person based on the accept activation; and

sending a decline message to the one of the one or more persons based on the decline activation.

14. The method of claim 13, the building comprising:

building the recommendation feed based on the activation of the suggest link or an activation of the ditto link, the recommendation feed further comprising a graphical representation of the one of the one or more persons.

15. The method of claim 5, further comprising:

transmitting an action feed via the social media to the one or more persons based on, at least on part, the accept activation;

wherein the action feed comprises an other view link, a name of the person, a name of the business, a graphical representation of the person, and action information associated with the action; and

wherein the offer information is displayed via the social media based on a link activation of the other view link.

16. The method of claim 2, further comprising:

sending a message via the social media to the person when no response was submitted to the query;

receiving information from the person;

creating an offer petition based on the information; and

sending an offer petition feed via the social media to at least one of the one or more persons or the business, the offer petition feed comprising the offer petition and at least one of a name of the person or another name associated with another person.

17. A method comprising:

receiving a search communication via a social media environment associated with at least one social graph of at least two members of the social media environment;

querying historical search information via a database associated with the social media environment based on the search communication and the at least one social graph; and

soliciting one or more recommendations via the social media environment, based on the querying, from the at least one of;

a member of the at least two members of the social media environment;

or

a business of one or more businesses subscribed to the social media environment.

18. The method of claim 17, further comprising:

presenting at least one interactive post via the social media environment to the at least two members of the social media environment based on the at least one social graph and at least one of the one or more recommendations or the historical search information; and

storing the at least one interactive post in the database as other historical search information.

19. The method of claim 18, further comprising:

determining at least one of;

a number of recommendations of the one or more recommendations associated with a business;

or

proximity of a location of the business to a search location associated with the search communication; and

filtering the one or more recommendations via the social media environment based on, at least in part, the determining.

20. The method of claim 17, wherein the receiving further comprises:

receiving the search communication via the social media environment associated with the at least one social graph of the at least two members of the social media environment;

wherein the search communication comprises at least one of;

a search feed submitted by a first member of the at least two members for broadcast via the social media environment, the search feed comprising a query;

a recommendation feed submitted by a second member of the at least two members for broadcast via the social media environment based on the search feed, wherein the recommendation feed comprises a recommendation by the second member, wherein the recommendation feed comprises a ditto link that, when activated by a third member of the at least two members, creates an interactive post of the at least one interactive post agreeing with the recommendation feed, and wherein the interactive post comprises a name of the third member;

a confirmation feed for broadcast to the member via the social media environment based on, at least in part, the recommendation feed, the confirmation feed comprising a request for acceptance of the recommendation feed by the member;

an offer feed submitted by at least one of a member of the at least two members or a business of the one or more businesses subscribed to the social media environment for broadcast to the first member via the social media environment based on the search feed, the offer feed comprising an offer of at least one of an incentive, a discount, a benefit, or compensation in exchange for an action performed by the first member;

a verification feed for broadcast to the first member via the social media environment, the verification feed comprising a request for the first member to confirm whether the action was performed;

an action feed for broadcast via the social media environment comprising information associated with the action performed by the first member;

an offer petition feed submitted by a fourth member of the at least two members of the social media environment for broadcast via the social media environment, the offer petition feed comprising a petition for the offer feed;

a group offer petition feed submitted by a fifth member of the at least two members of the social media environment for broadcast via the social media environment, the group offer petition feed inviting other members of the at least two members to join a group petition and send the group petition for the offer feed;

or

a share offer feed submitted by a sixth member of the at least two members of the social media environment for broadcast via the social media environment, the share offer feed comprising the offer feed.

21. The method of claim 20, wherein the search communication further comprises at least one of:

a social network community feed, an interactive news feed, a short message service (SMS) feed, a multimedia messaging service (MMS) feed, an instant messaging (IM) feed, a rich site summary (RSS) feed, or an extensible markup language (XML) feed.

22. The method of claim 20, further comprising:

donating a percentage of advertising revenue generated when the first member accepts the offer to at least one of a cause or a charity selected by the first member.

23. The method of claim 20, wherein the offer comprises at least one of:

a purchase offer associated with selling the product or the service;

a complete form offer associated with completing a form;

a survey offer associated with completing a survey;

a poll offer associated with completing a poll;

a coupon offer associated with receiving at least one of the product or the service;

a branding offer associated with advertising via the social media environment;

or

a classified offer associated with agreeing to be associated with a person who posted the classified offer or a business who posted the classified offer.

24. A system comprising:

means for receiving an interactive search feed from at least one member of members of an Internet-based social network via the Internet-based social network; and

means for querying information associated with at least one prior interactive search feed based on the interactive search feed.

25. The system of claim 24, further comprising:

means for soliciting, based on the querying, at least one of;

a recommendation from at least one other member of the members of the Internet-based social network;

or

an offer from a business subscribed to the Internet-based social network; and

means for at least one of;

disseminating the recommendation to the at least one member and the at least one other member via the Internet-based social network;

or

disseminating the offer to the at least one member.

26. A method comprising:

determining a demographic profile of at least one of a customer or a potential customer of a business;

subscribing the business to at least one search feed submitted by at least one member of an online community via the online community based on at least one keyword; and

extrapolating information related to the at least one member based on at least one social graph of the online community.

27. The method of claim 26, further comprising

creating an interactive offer based on the demographic profile, the subscribing, and the information;

and

presenting the interactive offer to the at least one member via the online community based on the creating.

28. The method of claim 26, further comprising:

creating an auction between the business and at least one other business to bid for an order of priority associated with presenting offers via the online community to one or more members of the online community based on the at least one social graph; and

presenting the offers via the online community by respective businesses based on the order of priority.

29. A method comprising:

receiving via a wireless communication device at least one of;

an offer request for one or more offers;

or

a business listing comprising an offer link;

detecting an offer activation of the offer link via the wireless communication device; and

presenting one or more offers via the wireless communication device based on at least one of the offer request or the offer activation;

wherein the one or more offers comprise an accept link and a share link;

wherein an offer of the one or more offers is accepted via an accept activation of the accept link via the wireless communication device; and

wherein the offer is at least one of;

shared with one or more other wireless communication devices via a share activation of the share link via the wireless communication device;

or

automatically shared with the one or more wireless communication devices based on the presenting.

30. The method of claim 29, further comprising:

receiving a selection of one of the one or more offers via the wireless communication device;

detecting via the wireless communication device at least one of the accept activation or the share activation; and

at least one of;

accepting the offer based on the accept activation;

or

sharing the offer based on at least one of the accept activation or the share activation.

31. A system comprising:

a correlation component configured to;

receive an identity of at least one of a person or a business;

correlate the identity with one or more social graphs; and

identify one or more preferences associated with the at least one of the person or the business; and

a link component configured to;

associate the person with at least one of an other person related to the one or more social graphs or an other business related to the one or more social graphs; and

at least one of;

provide information to the at least one of the other person or the other business based on, at least in part, the one or more preferences;

or

solicit information from the at least one of the other person or the other business based on, at least in part, the one or more preferences.