Systems and Methods for Anticipatory Advertisement Delivery
First Claim
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1. A computer-implemented method, comprising:
- processing, using a computing apparatus of a transaction handler, a plurality of transactions of a user, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant;
storing, in a data storage facility of the transaction handler, transaction data recording the transactions of the user;
predicting, by the computing apparatus, a future event relating to the user based on the transaction data; and
determining, by the computing apparatus, a spending profile of the user based at least in part on the future event.
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Abstract
In one aspect, a computing apparatus includes: a transaction handler to process transactions; a data warehouse to store transaction data recording a plurality of transactions processed at the transaction handler for a user; an anticipation engine coupled to the data warehouse to predict a future event relating to the user based on the transaction data stored in the data warehouse; a profile generator to generate a spending profile of the user based at least in part on the future event predicted for the user; and a portal coupled to the profile generator to provide the spending profile in response to a query.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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processing, using a computing apparatus of a transaction handler, a plurality of transactions of a user, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant; storing, in a data storage facility of the transaction handler, transaction data recording the transactions of the user; predicting, by the computing apparatus, a future event relating to the user based on the transaction data; and determining, by the computing apparatus, a spending profile of the user based at least in part on the future event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer storage medium storing instructions which, when executed on a computer system, cause the computer system to perform a method, the method comprising:
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processing, using a computing apparatus of a transaction handler, a plurality of transactions of a user, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant; storing, in a data storage facility of the transaction handler, transaction data recording the transactions of the user; predicting, by the computing apparatus, a future event relating to the user based on the transaction data; and determining, by the computing apparatus, a spending profile of the user based at least in part on the future event.
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20. A system, comprising:
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a transaction handler to process transactions, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; a data warehouse to store transaction data recording a plurality of transactions processed at the transaction handler for a user; an anticipation engine coupled to the data warehouse to predict a future event relating to the user based on the transaction data stored in the data warehouse; a profile generator to generate a spending profile of the user based at least in part on the future event predicted for the user; and a portal coupled to the profile generator to provide the spending profile in response to a query.
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Specification