Systems and Methods for Advertising Services Based on a Local Profile
First Claim
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1. A computer-implemented method, comprising:
- receiving, in a computing apparatus, transaction data related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; and
generating, by the computing apparatus, a profile based on the transaction data in accordance with a geographical area, the profile summarizing transactions in the geographical area.
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Abstract
In one aspect, a computing apparatus includes: a transaction handler to process transactions; a data warehouse to store transaction data recording the transactions processed at the transaction handler; a profile generator to generate, based on the transaction data, a profile including a plurality of values representing aggregated spending in various spending areas to summarize transactions in a geographical area; and a portal to receive advertisement data from an advertiser and to create an advertisement campaign based on the profile to deliver advertisements to users in the geographical area on behalf of the advertiser using one or more media channels.
240 Citations
20 Claims
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1. A computer-implemented method, comprising:
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receiving, in a computing apparatus, transaction data related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; and generating, by the computing apparatus, a profile based on the transaction data in accordance with a geographical area, the profile summarizing transactions in the geographical area. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer storage medium storing instructions which, when executed on a computer system, cause the computer system to perform a method, the method comprising:
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receiving, in a computing apparatus, transaction data related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; and generating, by the computing apparatus, a profile based on the transaction data in accordance with a geographical area, the profile summarizing transactions in the geographical area.
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19. A system, comprising:
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a transaction handler to process transactions, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; a data warehouse to store transaction data recording the transactions processed at the transaction handler; a profile generator to generate a profile based on the transaction data, the profile including a plurality of values representing aggregated spending in various spending areas to summarize transactions in a geographical area; and a portal to receive advertisement data from an advertiser, and to create an advertisement campaign based on the profile to deliver advertisements on behalf of the advertiser using one or more media channels. - View Dependent Claims (20)
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Specification