DIGITAL ADVERTISING SYSTEM

• US 20110087551A1
• Filed: 12/20/2010
• Published: 04/14/2011
• Est. Priority Date: 05/20/2005
• Status: Abandoned Application

• Current Assignee: John Yu, Steven Klopf
• Original Assignee: John Yu, Steven Klopf
• Inventors: Klopf, Steven, Yu, John
• Application Number:
  US12/973,600
• Publication Number:
  US 20110087551A1
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

An exemplary embodiment providing for one or more improvements includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers list their available advertising space at the administration server and one or advertisers bid on the available advertising space wherein a highest bidder at a close of an auction will have their advertisement placed at the available advertising space made available by the one or more publishers for a period of time.

Claims

1. An advertising auction system comprising:

an administration server for managing available advertising space and advertising auctions;

one or more publishers that list available advertising space at the administration server;

one or advertisers that bid on the available advertising space wherein a highest bidder at a close of an auction will have their advertisement placed at the available advertising space made available by the one or more publishers for a period of time; and

a scheduling/delivery server that schedules when advertisements are to be displayed, delivers advertisements to display locations and plays the advertisements.

2. The advertising auction system as recited in claim 1 wherein the available advertising space is located on a public digital display.

3. The advertising auction system as recited in claim 1 wherein the public digital display is controlled by an advertisement player server that connects to the administration server periodically for updates.

4. The advertising auction system as recited in claim 1 wherein the available advertising space is located on a webpage.

5. The advertising auction system as recited in claim 1 wherein the available advertising space is located at a web portal such as AOL or Yahoo.

6. The advertising auction system as recited in claim 1 wherein the available advertising space is located on traditional print media.

7. The advertising auction system as recited in claim 1 wherein the available advertising space is located on television.

8. The advertising auction system as recited in claim 1 wherein the available advertising space is located on radio.

9. The advertising auction system as recited in claim 8 wherein the radio is digital/satellite radio.

10. The advertising auction system as recited in claim 8 wherein the radio is frequency modulation (FM) or amplitude modulation (AM) radio.

11. The advertising auction system as recited in claim 1 wherein a reverse auction is utilized wherein an advertiser of the one or more advertisers lists their advertisement and preferences and the one or more advertisers bid on the advertisement such that a low bidder wins the reverse auction and the advertiser pays the winning publisher an amount equal to the low bid.

12. The advertising auction system as recited in claim 1 wherein an operator of the system receives a portion of a highest bid for each completed auction.

13. The advertising auction system as recited in claim 1 wherein one or more rules of an auction is set by a publisher of the one or more publishers.

14. The advertising auction system as recited in claim 13 where the one or more rules comprises at least one of a minimum bid, a block of time for an advertisement to be displayed, a minimum duration of the advertisement and a maximum duration for the advertisement.

15. The advertising auction system as recited in claim 1 wherein an advertisement is verified for content before it is displayed on the available advertising space.

16. A method for a networked advertising auction comprising:

accepting one or more listings of available advertising space from one or more publishers, over a network;

accepting one or more bids from one or more advertisers, over the network, to utilize the available advertising space;

accepting an advertisement, over the network, from a highest bidder of the one or more advertisers;

sending the advertisement, over the network, to a publisher of the one or more publishers to be displayed on the available advertising space.