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Method and computer system for optimizing a link to a network page

  • US 20110087563A1
  • Filed: 11/16/2010
  • Published: 04/14/2011
  • Est. Priority Date: 06/07/2003
  • Status: Active Grant
First Claim
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1. A method for optimizing a link to a first network page of a first server, the link being associated with at least one of textual information or graphical information that is related to at least one of a product or a group of products being offered for purchase, the method comprising the steps of:

  • a) determining a number of activations of the link per user for a plurality of users, each user having received the link together with a second network page from a second server;

    b) assessing each user of the plurality of users with respect to at least one criteria, the criteria selected from the group consisting of how long the user is a customer to an online shop that is associated with the first server, a turnover generated by the user and a number of products ordered by the user from the online shop;

    c) weighting the number of activations of the link per user for the plurality of users based on the results of step b);

    d) assessing the link based on the weighted number of activations of the link determined in step c); and

    e) determining, based on the results of step d), for future requests of the second network page, at least one of how the link is to be displayed on the second network page, whether the link is to be displayed on the second network page at all and whether or not at least one search term that is associated with the link or the product should be modified.

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