METHODS AND APPARATUS TO ADJUST SIGNATURE MATCHING RESULTS FOR AUDIENCE MEASUREMENT

• US 20110088053A1
• Filed: 10/09/2009
• Published: 04/14/2011
• Est. Priority Date: 10/09/2009
• Status: Active Grant

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Inventors: Lee, Morris
• Granted Patent: US 8,245,249 B2
• Time in Patent Office: Days
• US Class Current: 725/19
• CPC Class Codes: H04H 60/372 Programme
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/58 of audio determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00
• CPC Class Codes: H04H 60/59 of video recognising characters or patterns in general G06F18/00, G06V20/00
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44231 Monitoring of peripheral device or external card, e.g. to detect processing problems in a handheld device or the failure of an external recording device configuring of peripheral devices in general G06F9/4411; reporting information sensed by appliance or service execution status of appliance services in a home automation network H04L12/2823; monitoring the status of connected device in data switched networks H04L43/0817

Abstract

Methods and apparatus to adjust signature matching results for audience measurement are disclosed. An example method to adjust a signature matching result associated with monitoring a media content presentation disclosed herein comprises obtaining a monitored signature representative of the monitored media content presentation from a monitoring device, obtaining an environmental characteristic associated with the monitored signature from the monitoring device, and adjusting the signature matching result using an adjustment value when the monitored signature is determined to match a reference signature representative of reference media content, the adjustment value selected from a plurality of adjustment values based on the matched reference signature and the environmental characteristic.

Claims

1. A method to adjust a signature matching result associated with monitoring a media content presentation, the method comprising:

obtaining a monitored signature representative of the monitored media content presentation from a monitoring device;

obtaining an environmental characteristic associated with the monitored signature from the monitoring device; and

adjusting the signature matching result using an adjustment value when the monitored signature is determined to match a reference signature representative of reference media content, the adjustment value selected from a plurality of adjustment values based on the matched reference signature and the environmental characteristic.

2. A method as defined in claim 1 wherein the signature matching result is representative of a number of times monitored signatures obtained from the monitoring device are determined to match corresponding reference signatures representative of the reference media content.

3. A method as defined in claim 1 wherein the monitored signature corresponds to an audio signature, and wherein the environmental characteristic includes at least one of a volume level or an ambient noise level measured by the monitoring device.

4. A method as defined in claim 1 wherein the monitored signature corresponds to a video signature, and wherein the environmental characteristic includes at least one of a brightness level or an ambient light level measured by the monitoring device.

5. A method as defined in claim 1 wherein the environmental characteristic is descriptive of at least one of the monitoring device or a configuration of the monitoring device.

6. A method as defined in claim 1 wherein the environmental characteristic is descriptive of at least one of a media device presenting the monitored media content presentation or a configuration of the media device.

7. A method as defined in claim 1 wherein adjusting the signature matching result comprises scaling the signature matching result by the adjustment value.

8. A method as defined in claim 1 further comprising selecting the adjustment value from a set of adjustment values associated with at least one of the reference signature or the reference media content, each adjustment value in the set of adjustment values associated with one or a particular combination of environmental characteristics.

9. A method as defined in claim 1 further comprising:

storing the adjusted signature matching result in memory; and

retrieving the stored adjusted signature matching result from the memory for comparison with a threshold to determine whether to credit the monitored media content presentation as corresponding to the reference media content.

10. A method as defined in claim 1 further comprising:

presenting the reference media content in a controlled environment having a first configuration setting from a plurality of possible configuration settings;

determining a set of test signatures by monitoring the presentation of the reference media content in the controlled environment;

counting a number of successful matches between the set of test signatures and a respective set of reference signatures representative of the reference media content to determine the adjustment value; and

storing the adjustment value in memory for subsequent selection to adjust the signature matching result, the adjustment value to be selected when the environmental characteristic corresponds to the first configuration setting.

11. A method as defined in claim 10 wherein the first configuration setting corresponds to a first volume setting of a media device included in the controlled environment to present the reference media content and a first ambient noise setting of an ambient noise generator included in the controlled environment.

12. A method as defined in claim 10 wherein the first configuration setting corresponds to a first brightness setting of a media device included in the controlled environment to present the reference media content and a first ambient light setting of an ambient light generator included in the controlled environment.

13. A method as defined in claim 10 further comprising determining the plurality of adjustment values to correspond to a plurality of possible reference content sources and the plurality of possible configuration settings.

14. An article of manufacture storing machine readable instructions which, when executed, cause a machine to:

obtain a monitored signature representative of a monitored media content presentation from a monitoring device;

obtain an environmental characteristic associated with the monitored signature from the monitoring device; and

adjust a signature matching result using an adjustment value when the monitored signature is determined to match a reference signature representative of reference media content, the adjustment value selected from a plurality of adjustment values based on the matched reference signature and the environmental characteristic.

15. An article of manufacture as defined in claim 14 wherein the environmental characteristic includes at least one of a volume level or an ambient noise level measured by the monitoring device when the monitored signature corresponds to an audio signature, and wherein the environmental characteristic includes at least one of a brightness level or an ambient light level measured by the monitoring device when the monitored signature corresponds to a video signature.

16. An article of manufacture as defined in claim 14 wherein the environmental characteristic is descriptive of at least one of the monitoring device, a configuration of the monitoring device, a media device presenting the monitored media content presentation or a configuration of the media device.

17. An article of manufacture as defined in claim 14 wherein the machine readable instructions, when executed, further cause the machine to:

present the reference media content in a controlled environment having a first configuration setting from a plurality of possible configuration settings;

determine a set of test signatures by monitoring the presentation of the reference media content in the controlled environment;

count a number of successful matches between the set of test signatures matches and a respective set of reference signatures representative of the reference media content to determine the adjustment value; and

store the adjustment value in memory for subsequent selection to adjust the signature matching result, the adjustment value to be selected when the environmental characteristic corresponds to the first configuration setting.

18. An apparatus to adjust a signature matching rate associated with monitoring a media content presentation, the apparatus comprising:

a signature comparator to obtain a first monitored signature representative of the monitored media content presentation from a monitoring device, the signature comparator to compare the first monitored signature with a plurality of reference signatures representative of a plurality of reference content sources; and

a match rate adjuster to adjust the signature matching rate using a first adjustment value when the first monitored signature is determined to match a first reference signature representative of a first reference content source from the plurality of reference content sources, the signature matching rate representative of a frequency with which reference signatures representative of reference media content are successfully matched during a measurement time interval, the first adjustment value selected based on the matched first reference signature and a first environmental characteristic associated with first monitored signature, the first environmental characteristic obtained from the monitoring device.

19. An apparatus as defined in claim 18 wherein the first environmental characteristic includes at least one of a volume level or an ambient noise level measured by the monitoring device when the first monitored signature corresponds to an audio signature, and wherein the first environmental characteristic includes at least one of a brightness level or an ambient light level measured by the monitoring device when the first monitored signature corresponds to a video signature.

20. An apparatus as defined in claim 18 wherein the first environmental characteristic is descriptive of at least one of the monitoring device, a configuration of the monitoring device, a media device presenting the monitored media content presentation or a configuration of the media device.

21. An apparatus as defined in claim 18 wherein the match rate adjuster is to further adjust the signature matching rate using a second adjustment value when a second monitored signature obtained from the monitoring device is determined to match a second reference signature representative of a second reference content source, the second adjustment value selected based on the matched second reference signature and a second environmental characteristic associated with the second monitored signature, the second environmental characteristic obtained from the monitoring device.

22. An apparatus as defined in claim 21 wherein the first environmental characteristic corresponds to at least one of a first volume level, a first ambient noise level, a first brightness level or a first ambient light level, and wherein the second environmental characteristic corresponds to at least one of a second volume level, a second ambient noise level, a second brightness level or a second ambient light level.

23. An apparatus as defined in claim 18 further comprising memory to store a plurality of adjustment values corresponding to the plurality of reference signatures and to a plurality of environmental characteristics, each adjustment value associated with a particular reference signature and a particular combination of environmental characteristics.

24. An apparatus as defined in claim 18 further comprising a signature tester to:

present the first reference content source in a controlled environment having a first configuration setting from a plurality of possible configuration settings;

determine a first set of test signatures by monitoring the presentation of the first reference content source in the controlled environment;

determine a first ratio of a number of successful matches of the first set of test signatures with a respective set of reference signatures representative of the first reference content source to a total number of the first set of test signatures to determine the first adjustment value; and

store the first adjustment value in memory for subsequent selection to adjust the signature matching rate, the first adjustment value to be selected when the first environmental characteristic corresponds to the first configuration setting.

25. An apparatus as defined in claim 24 wherein the signature tester is further to:

present the first reference content source in the controlled environment having a second configuration setting from the plurality of possible configuration settings;

determine a second set of test signatures by monitoring the presentation of the first reference content source in the controlled environment;

determine a second ratio of a number of successful matches of the second set of test signatures matches with the respective set of reference signatures representative of the first reference content sources to a total size of the second set of test signatures to determine a second adjustment value; and

scale the first adjustment value by the second adjustment value before storing the first adjustment value in memory.