System and Method for Providing Advertising to a Wireless User Device

• US 20110093320A1
• Filed: 10/05/2010
• Published: 04/21/2011
• Est. Priority Date: 10/15/2009
• Status: Abandoned Application

• Current Assignee: Conexus LLC (Avient Corp.), Conexus Media Technologies, Inc.
• Original Assignee: Conexus LLC (Avient Corp.)
• Inventors: Blake, Steven, McCarty, Gavin, Pacania, Lener, Riley, Todd, Blake, Jeffrey, Paroly, Matthew
• Application Number:
  US12/898,140
• Publication Number:
  US 20110093320A1
• Time in Patent Office: Days
• US Class Current: 705/14.16
• CPC Class Codes: G06F 21/629 to features or functions of an application
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system and method for providing wireless service includes a user device and a service provider. The service provider communicates the advertisement to the user device. The user device has a display control module that generates a first screen display at the user device comprising the advertisement and a lockout module that locks at least some device functions. The user device includes a user interface that interacts with the advertisement on the first screen display and allows access to the data or voice function. The service provider may provide a wireless service plan having a rate based upon receiving advertisements and interacting with the advertisements.

Claims

1. A method comprising:

communicating an advertisement to a user device;

generating a first screen display at the user device comprising the advertisement;

prior to accessing user device functions, interacting with the advertisement on the first screen display; and

in response to interacting with the advertisement, accessing a user device function.

2. A method as recited in claim 1 further comprising providing a wireless service plan from a service provider based upon communicating the advertisement and interacting with the advertisement.

3. A method as recited in claim 1 further comprising:

associating attributes with the user device;

associating advertising traits to an advertisement; and

comparing attributes with the advertisement.

4. A method as recited in claim 3 wherein associating attributes with a user device comprises providing a survey to a user and determining attributes in response to the survey.

5. A method as recited in claim 4 wherein determining attributes comprises determining at least one of user gender, user age, home address, income, marital status, spouse'"'"'s age, children'"'"'s ages, children'"'"'s gender, education level and recreational interests.

6. A method as recited in claim 4 wherein providing a survey comprises providing the survey from a point of contact.

7. A method as recited in claim 1 wherein generating a first screen display at the user device comprises displaying the advertisement having interaction buttons.

8. A method as recited in claim 7 wherein displaying the advertisement comprises displaying at least two interaction keys.

9. A method as recited in claim 8 wherein displaying the advertisement comprises displaying at least three interaction keys.

10. A method as recited in claim 7 wherein displaying the advertisement comprises displaying a yes key, a save key, and a no key.

11. A method as recited in claim 10 wherein interacting comprises interacting with the yes key, the save key, or the no key.

12. A method as recited in claim 11 wherein interacting comprises interacting with the yes key, the save key, or the no key comprises generating keystroke signals, and further comprising communicating the keystroke signals to the service provider, and updating attributes associated with a user device.

13. A method as recited in claim 11 wherein interacting with the yes key comprises generating a second screen display comprising an information screen associated with the advertising.

14. A method as recited in claim 11 wherein interacting with the yes key comprises communicating a yes signal to the service provider and communicating a data signal for a second screen display to the user device corresponding to an information screen corresponding to the advertisement.

15. A method as recited in claim 11 wherein interacting with the yes key comprises communicating a yes signal to the service provider and communicating a link signal for a second screen display, wherein said user device receives the second screen display using the link.

16. A method as recited in claim 1 further comprising generating keystroke signals in response to interacting and further communicating key stroke signals and an ad identifier to the service provider.

17. A method as recited in claim 16 further comprising storing the keystroke signals and the ad identifier at the service provider.

18. A method as recited in claim 17 further comprising communicating a billing signal to the advertiser in response to the key stroke signal.

19. A method as recited in claim 1 further comprising referring a second user to the service provider by a user associated with a first user device, lowering a rate plan to a first reduced rate for the first user device in response to referring.

20. A method as recited in claim 1 further comprising forming a user device queue having a plurality of advertisements therein at the service provider prior to communicating the advertisement.

21. A method as recited in claim 1 further comprising determining a user device geographic location, communicating a location signal corresponding to the geographic location to the service provider, and wherein communicating the advertisement comprises communicating the advertisement from the service provider to a user device based on the location signal.

22. A method as recited in claim 1 further comprising determining a time and wherein communicating the advertisement comprises communicating the advertisement based on the time.

23. A method as recited in claim 1 further generating an ad interaction signal and wherein communicating the advertisement comprises communicating the advertisement based on the ad interaction signal.

24. A method as recited in claim 1 wherein accessing a user device function comprises accessing a voice system.

25. A method as recited in claim 1 wherein accessing a user device function comprises accessing a data system.

26. A method as recited in claim 1 wherein prior to communicating an advertisement, enabling a client application to receive the advertisement from a server.

27. A method as recited in claim 1 further comprising when a response has not been received at a server, generating a startup message and communicating the startup message to the user device to initiate the client application for receiving the advertisement.

28. A method as recited in claim 27 further comprising generating a direction message to a message gateway to initiate the startup message.

29. A method as recited in claim 27 further comprising when a response has not been received after communicating the startup message, disabling at least a portion of the user device.

30. A system comprising:

a user device; and

a service provider in communication with the user device that communicates an advertisement to the user device;

said user device having a display control module that generates a first screen display at the user device comprising the advertisement and a lockout module that locks at least some user device functions, said user device comprising a user interface that interacts with the advertisement on the first screen display and allows access to the user device function.

31. A system as recited in claim 30 wherein the service provider provides a wireless service plan having a rate based upon interacting with the advertisement.

32. A system as recited in claim 30 wherein the service provider stores attributes for a user device, stores advertising traits to an advertisement, and compares attributes with the advertisement.

33. A system as recited in claim 30 wherein the user attributes are based on a survey.

34. A system as recited in claim 32 wherein the survey includes at least one of user gender, user age, home address, income, marital status, spouse'"'"'s age, children'"'"'s ages, children'"'"'s gender, education level and recreational interests.

35. A system as recited in claim 32 further comprising a point of contact that provides the survey.

36. A system as recited in claim 30 wherein the advertisement comprises interaction buttons.

37. A system as recited in claim 30 wherein the advertisement comprises displaying at least two interaction keys.

38. A system as recited in claim 30 wherein the advertisement comprises at least three interaction keys.

39. A system as recited in claim 30 wherein the advertisement comprises a yes key, a save key, and a no key.

40. A system as recited in claim 30 wherein the user device generates keystroke signals and communicates the keystroke signals to the service provider.

41. A system as recited in claim 30 wherein the user device displays a second screen display comprising an information screen associated with the advertising.

42. A system as recited in claim 30 wherein the user device displays a second screen display corresponding to an information screen corresponding to the advertisement.

43. A system as recited in claim 30 wherein the second screen display is based on a data signal from the service provider.

44. A system as recited in claim 30 wherein the user device communicates keystroke signals and an ad identifier to the service provider.

45. A system as recited in claim 44 wherein the service provider stores keystroke signals and the ad identifier.

46. A system as recited in claim 45 wherein the service provider communicates a billing signal to an advertiser in response to the key stroke signal.

47. A system as recited in claim 30 wherein the service provider comprises a user device queue having a plurality of advertisements therein.

48. A system as recited in claim 30 wherein the user device generates a user device geographic location and communicates a location signal corresponding to the geographic location to the service provider, and wherein the advertisement communicated based on the location signal.

49. A system as recited in claim 30 the service provider determines a time and the service provider communicates the advertisement based on the time.

50. A system as recited in claim 30 wherein the user device generates an ad interaction signal and communicates the ad interaction signal to the service provider, said service provider communicates the advertisement based on the ad interaction signal.

51. A system as recited in claim 30 wherein the user device function comprises a voice system.

52. A system as recited in claim 30 wherein the user device function comprises a data system.

53. A system as recited in claim 30 wherein the server enables the user device to receive the advertisement.

54. A system as recited in claim 30 wherein the server initiates a startup message and communicates the startup message to the user device to start a client application.

55. A system as recited in claim 30 wherein the serve enables the user device to receive the advertisement when the server does not receive a response to the advertisement after a predetermined time.

56. A system as recited in claim 55 further comprising a carrier disabling at least a portion of the user device after the predetermined time.