PEER VEHICLE ADAPTIVE DESTINATION-BASED MOBILE ADVERTISING

• US 20110093330A1
• Filed: 10/21/2009
• Published: 04/21/2011
• Est. Priority Date: 10/21/2009
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Shook, Aaron K., Ivory, Andrew J., Burckart, Erik J.
• Application Number:
  US12/603,038
• Publication Number:
  US 20110093330A1
• Time in Patent Office: Days
• US Class Current: 705/14.46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement

Abstract

A destination of a vehicle proximate to an advertising vehicle is determined via an advertising controller associated with the advertising vehicle. An advertisement related to the destination of the proximate vehicle is selected. The selected advertisement is displayed on an external advertising display associated with the advertising vehicle.

Claims

1. A method, comprising:

determining, via an advertising controller associated with an advertising vehicle, a destination of a vehicle proximate to the advertising vehicle;

selecting an advertisement related to the destination of the proximate vehicle; and

displaying the selected advertisement on an external advertising display associated with the advertising vehicle.

2. The method of claim 1, where:

determining, via the advertising controller associated with the advertising vehicle, the destination of the vehicle proximate to the advertising vehicle comprises receiving, via a wireless connection, positional data associated with the destination from the proximate vehicle; and

selecting the advertisement related to the destination of the proximate vehicle comprises;

identifying a business establishment located near a location referenced by the positional data associated with the destination received from the proximate vehicle; and

identifying an advertisement associated with the business establishment.

3. The method of claim 1, where:

determining, via the advertising controller associated with the advertising vehicle, the destination of the vehicle proximate to the advertising vehicle comprises determining a destination associated with a plurality of vehicles proximate to the advertising vehicle; and

selecting the advertisement related to the destination of the proximate vehicle comprises;

determining a majority destination associated with a majority of the plurality of proximate vehicles; and

selecting the advertisement based upon the majority destination associated with the majority of the plurality of proximate vehicles.

4. The method of claim 1, further comprising determining that multiple business establishments with associated advertisements are located near the destination of the proximate vehicle and where selecting the advertisement related to the destination of the proximate vehicle comprises:

determining a revenue value associated with each of the associated advertisements; and

selecting one of the associated advertisements with a highest revenue value.

5. The method of claim 1, further comprising determining a distance from the advertising vehicle to the proximate vehicle and where displaying the selected advertisement on the external advertising display associated with the advertising vehicle comprises:

adjusting the advertisement for at least one of a displayed portion of the advertisement and a displayed size of the advertisement based upon the determined distance from the advertising vehicle to the proximate vehicle; and

displaying the adjusted advertisement on the external advertising display associated with the advertising vehicle.

6. The method of claim 5, where determining the distance from the advertising vehicle to the proximate vehicle comprises at least one of:

receiving, via a wireless connection, positional data associated with the proximate vehicle and calculating the distance based upon a difference between the positional data associated with the proximate vehicle and positional data associated with the advertising vehicle; and

determining a received signal strength associated with signaling received from the proximate vehicle via an inter-vehicle wireless connection and calculating the distance based upon the received signal strength.

7. The method of claim 1, further comprising determining a relative speed of the proximate vehicle relative to the advertising vehicle and where displaying the selected advertisement on the external advertising display associated with the advertising vehicle comprises:

adjusting the advertisement for at least one of a displayed portion of the advertisement and a displayed size of the advertisement based upon the determined relative speed of the proximate vehicle relative to the advertising vehicle; and

displaying the adjusted advertisement on the external advertising display associated with the advertising vehicle.

8. The method of claim 1, where the advertising vehicle comprises a plurality of external advertising displays, the external advertising display comprises a first external advertising display of the plurality of external advertising displays, and the selected advertisement comprises a first selected advertisement, and further comprising:

determining a location of the proximate vehicle relative to the advertising vehicle;

determining, based upon the determined location of the proximate vehicle relative to the advertising vehicle, that a second of the plurality of external advertising displays is viewable by an occupant located within the proximate vehicle;

selecting a second advertisement related to the destination of the proximate vehicle; and

displaying the second selected advertisement on the second of the plurality of external advertising displays.

9. The method of claim 1, where the advertising vehicle comprises a plurality of external advertising displays, the external advertising display comprises a first external advertising display of the plurality of external advertising displays, and the selected advertisement comprises a first selected advertisement;

and

where determining, via the advertising controller associated with the advertising vehicle, the destination of the vehicle proximate to the advertising vehicle comprises determining a destination associated with a plurality of vehicles proximate to the advertising vehicle; and

further comprising;

determining a destination of a second of the plurality of vehicles proximate to the advertising vehicle;

selecting a second advertisement related to the destination of the second of the plurality of proximate vehicles; and

displaying the second selected advertisement on a second of the plurality of external advertising displays viewable by the second of the plurality of proximate vehicles.

10. A system, comprising:

an external advertising display associated with an advertising vehicle;

an advertising display controller; and

an advertising controller configured to;

determine a destination of a vehicle proximate to the advertising vehicle;

select an advertisement related to the destination of the proximate vehicle; and

display, via the advertising display controller, the selected advertisement on the external advertising display associated with the advertising vehicle.

11. The system of claim 10, further comprising:

a positional data system; and

where;

in being configured to determine the destination of the vehicle proximate to the advertising vehicle, the advertising controller is configured to receive, via a wireless connection, positional data associated with the destination from the proximate vehicle; and

in being configured to select the advertisement related to the destination of the proximate vehicle, the advertising controller is configured to;

identify a business establishment located near a location referenced by the positional data associated with the destination received from the proximate vehicle; and

identify an advertisement associated with the business establishment.

12. The system of claim 10, where:

in being configured to determine the destination of the vehicle proximate to the advertising vehicle, the advertising controller is configured to determine a destination associated with a plurality of vehicles proximate to the advertising vehicle; and

in being configured to select the advertisement related to the destination of the proximate vehicle, the advertising controller is configured to;

determine a majority destination associated with a majority of the plurality of proximate vehicles; and

select the advertisement based upon the majority destination associated with the majority of the plurality of proximate vehicles.

13. The system of claim 10, where the advertising controller is further configured to determine that multiple business establishments with associated advertisements are located near the destination of the proximate vehicle and where, in being configured to select the advertisement related to the destination of the proximate vehicle, the advertising controller is configured to:

determine a revenue value associated with each of the associated advertisements; and

select one of the associated advertisements with a highest revenue value.

14. The system of claim 10, where the advertising controller is further configured to determine a distance from the advertising vehicle to the proximate vehicle and where, in being configured to instruct the external advertising display to display the selected advertisement, the advertising controller is configured to:

adjust the advertisement for at least one of a displayed portion of the advertisement and a displayed size of the advertisement based upon the determined distance from the advertising vehicle to the proximate vehicle; and

display, via the advertising display controller, the adjusted advertisement on the external advertising display associated with the advertising vehicle.

15. The system of claim 14, further comprising:

a positional data system; and

where, in being configured to determine the distance from the advertising vehicle to the proximate vehicle, the advertising controller is configured to at least one of;

receive, via a wireless connection, positional data associated with the proximate vehicle and calculate the distance based upon a difference between the positional data associated with the proximate vehicle and positional data associated with the advertising vehicle; and

determine a received signal strength associated with signaling received from the proximate vehicle via an inter-vehicle wireless connection and calculate the distance based upon the received signal strength.

16. The system of claim 10, where the advertising controller is further configured to determine a relative speed of the proximate vehicle relative to the advertising vehicle and where, in being configured to instruct the external advertising display to display the selected advertisement, the advertising controller is configured to:

adjust the advertisement for at least one of a displayed portion of the advertisement and a displayed size of the advertisement based upon the determined relative speed of the proximate vehicle relative to the advertising vehicle; and

display, via the advertising display controller, the adjusted advertisement on the external advertising display associated with the advertising vehicle.

17. The system of claim 10, further comprising a plurality of external advertising displays, and where the external advertising display comprises a first external advertising display of the plurality of external advertising displays, and the selected advertisement comprises a first selected advertisement;

and

where in being configured to determine the destination of the vehicle proximate to the advertising vehicle, the advertising controller is configured to determine a destination associated with a plurality of vehicles proximate to the advertising vehicle; and

where the advertising controller is further configured to;

determine a destination of a second of the plurality of vehicles proximate to the advertising vehicle;

select a second advertisement related to the destination of the second of the plurality of proximate vehicles; and

display the second selected advertisement on a second of the plurality of external advertising displays viewable by the second of the plurality of proximate vehicles.

18. A computer program product comprising a computer readable storage medium including a computer readable program code, wherein the computer readable program code when executed on a computer causes the computer to:

determine a destination of a vehicle proximate to an advertising vehicle;

select an advertisement related to the destination of the proximate vehicle; and

display the selected advertisement on an external advertising display associated with the advertising vehicle.

19. The computer program product of claim 18, where:

in causing the computer to determine the destination of the vehicle proximate to the advertising vehicle, the computer readable program when executed on the computer causes the computer to receive, via a wireless connection, positional data associated with the destination from the proximate vehicle; and

in causing the computer to select the advertisement related to the destination of the proximate vehicle, the computer readable program when executed on the computer causes the computer to;

identify a business establishment located near a location referenced by the positional data associated with the destination received from the proximate vehicle; and

identify an advertisement associated with the business establishment.

20. The computer program product of claim 18, where:

in causing the computer to determine the destination of the vehicle proximate to the advertising vehicle, the computer readable program when executed on the computer causes the computer to determine a destination associated with a plurality of vehicles proximate to the advertising vehicle; and

in causing the computer to select the advertisement related to the destination of the proximate vehicle, the computer readable program when executed on the computer causes the computer to;

determine a majority destination associated with a majority of the plurality of proximate vehicles; and

select the advertisement based upon the majority destination associated with the majority of the plurality of proximate vehicles.

21. The computer program product of claim 18, where the computer readable program code when executed on the computer further causes the computer to determine that multiple business establishments with associated advertisements are located near the destination of the proximate vehicle and where, in causing the computer to select the advertisement related to the destination of the proximate vehicle, the computer readable program when executed on the computer causes the computer to:

determine a revenue value associated with each of the associated advertisements; and

select one of the associated advertisements with a highest revenue value.

22. The computer program product of claim 18, where the computer readable program code when executed on the computer further causes the computer to determine a distance from the advertising vehicle to the proximate vehicle and where, in causing the computer to display the selected advertisement on the external advertising display associated with the advertising vehicle, the computer readable program when executed on the computer causes the computer to:

adjust the advertisement for at least one of a displayed portion of the advertisement and a displayed size of the advertisement based upon the determined distance from the advertising vehicle to the proximate vehicle; and

display the adjusted advertisement on the external advertising display associated with the advertising vehicle.

23. The computer program product of claim 22, where, in causing the computer to determine the distance from the advertising vehicle to the proximate vehicle, the computer readable program when executed on the computer causes the computer to at least one of:

receive, via a wireless connection, positional data associated with the proximate vehicle and calculate the distance based upon a difference between the positional data associated with the proximate vehicle and positional data associated with the advertising vehicle; and

determine a received signal strength associated with signaling received from the proximate vehicle via an inter-vehicle wireless connection and calculate the distance based upon the received signal strength.

24. The computer program product of claim 18, where the computer readable program code when executed on the computer further causes the computer to determine a relative speed of the proximate vehicle relative to the advertising vehicle and where, in causing the computer to display the selected advertisement on the external advertising display associated with the advertising vehicle, the computer readable program when executed on the computer causes the computer to:

adjust the advertisement for at least one of a displayed portion of the advertisement and a displayed size of the advertisement based upon the determined relative speed of the proximate vehicle relative to the advertising vehicle; and

display the adjusted advertisement on the external advertising display associated with the advertising vehicle.

25. The computer program product of claim 18, where the advertising vehicle comprises a plurality of external advertising displays, and where the external advertising display comprises a first external advertising display of the plurality of external advertising displays, and the selected advertisement comprises a first selected advertisement;

and

where in causing the computer to determine the destination of the vehicle proximate to the advertising vehicle, the computer readable program when executed on the computer causes the computer to determine a destination associated with a plurality of vehicles proximate to the advertising vehicle; and

where the computer readable program when executed on the computer further causes the computer to;

determine a destination of a second of the plurality of vehicles proximate to the advertising vehicle;

select a second advertisement related to the destination of the second of the plurality of proximate vehicles; and

display the second selected advertisement on a second of the plurality of external advertising displays viewable by the second of the plurality of proximate vehicles.